The Best Towing Services in Wisconsin
We graded 9 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 20,627 Google reviews of 60 top-rated towing services nationwide; 9 of them in Wisconsin. Updated October 28, 2026.
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Best towing services in Wisconsin for car towing
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Glenn's 24 HR Towing IncHow Job match is calculatedBuilt only from reviews Google tagged “Car towing”:Stars on this job 55%4.87★Number of such jobs 25%261Overall Experts Score 20%83Job match= 87Stars are pulled toward the category average (4.88★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.87
Advantage TowingHow Job match is calculatedBuilt only from reviews Google tagged “Car towing”:Stars on this job 55%5.00★Number of such jobs 25%26Overall Experts Score 20%91Job match= 86Stars are pulled toward the category average (4.88★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.86
Simonar ServiceHow Job match is calculatedBuilt only from reviews Google tagged “Car towing”:Stars on this job 55%5.00★Number of such jobs 25%4Overall Experts Score 20%82Job match= 72Stars are pulled toward the category average (4.88★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.72
Detail Shop TowingHow Job match is calculatedBuilt only from reviews Google tagged “Car towing”:Stars on this job 55%4.68★Number of such jobs 25%25Overall Experts Score 20%43Job match= 57Stars are pulled toward the category average (4.88★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.57Job match = this company’s ★ on reviews Google tagged “Car towing” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about car towing
Glenn's 24 HR Towing IncAlyssa was great. Very helpful and lovely to work with. She made my stressful experience not so stressful. Thanks Alyssa
Advantage TowingAmazing staff! The driver of the tow truck had to wait one hour for us because my car was supposed to be unlocked (in the Scheels parking lot) , but my daughter locked it and took the key with her! We held the driver up for one hour, putting him behind schedule, while we located the key and drove from Green Bay…
Glenn's 24 HR Towing IncExcellent experience, Alyssa was on time, fast, good pricing, convenient payment options. Would call Glenn's again
Glenn's 24 HR Towing IncConner was quick to arrive and professional. Thanks for making a stressful situation a little less stressful.
Glenn's 24 HR Towing IncConner was great!! He was super nice and helpful…very nice young man!! He was easy to have a conversation with on the ride back…you don’t find that anymore…you got a good one there !
Glenn's 24 HR Towing IncConner was great! Surprised how quickly he showed up and loaded up the truck! Thank you, Glenn's Towing!
Overall ratings
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of towing services).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
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| 1 | Advantage TowingBellevue, WI | A 91How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%91+53.4Reliability 26%86+22.4Value 15%100+15.2Experts Score= 91Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AA– | 4.92 | — |
| 2 |  Easy Roadside AssistanceBellevue, WI | A 91How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%93+64.4Reliability 31%86+26.5Experts Score= 91Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA––A– | 4.92 | — |
| 3 |  Gene's Auto & TruckBellevue, WI | A 89How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%91+49.6Reliability 24%92+22.3Value 14%100+14.1Replies to reviews 7%43+3Experts Score= 89Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AA–AAC | 4.88 | — |
| 4 |  Huron AutomotiveBellevue, WI | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%85+46.4Reliability 24%82+19.9Value 14%100+14.1Replies to reviews 7%100+7.1Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAA | 4.83 | — |
| 5 | Glenn's 24 HR Towing IncBellevue, WI | A 83How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%86+46.9Reliability 24%76+18.4Value 14%100+14.1Replies to reviews 7%59+4.2Craft & service penalty91−0.9Experts Score= 83Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAAAC | 4.78 | — |
| 6 | Simonar ServiceBellevue, WI | A 82How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%85+46.4Reliability 24%78+18.9Value 14%98+13.9Replies to reviews 7%48+3.4Craft & service penalty99−0.1Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | ABAAAC | 4.84 | — |
| 7 |  Marv's Hometown Tire & Auto ServiceBellevue, WI | B 67How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%71+38.7Reliability 24%59+14.3Value 14%89+12.6Replies to reviews 7%16+1.1Experts Score= 67Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BC–AAF | 4.51 | — |
| 8 | Detail Shop TowingBellevue, WI | C 43How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%48+26.2Reliability 24%24+5.8Value 14%90+12.7Replies to reviews 7%9+0.6Momentum penalty78−2.2Experts Score= 43Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | CDAABF | 4.53 | — |
| 9 |  Mr. Tire Auto RepairBellevue, WI | F 12How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%33+18Reliability 24%11+2.7Value 14%0+0Replies to reviews 7%17+1.2Momentum penalty0−10Experts Score= 12Grade F: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | DF–FFF | 4.56 | — |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
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Towing Services in Wisconsin at a glance
How the 9 towing services we rated in Wisconsin compare, and what customers praise most.
Experts Score grades
A = score 80+, F = below 20.
- Grade A667%
- Grade B111%
- Grade C111%
- Grade D00%
- Grade F111%
Google ratings
Average stars per company.
- 4.90★ and up222%
- 4.80–4.89★333%
- 4.60–4.79★111%
- Below 4.60★333%
What customers praise
Share of Google review highlights.
- Quality1,26724%
- Professionalism1,64132%
- Responsiveness240%
- Punctuality1,28525%
- Value98319%
Was the price fair?
All price verdicts left with reviews.
- Great price1,19854%
- Reasonable85738%
- Overpriced472%
- Not sure1376%
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.