The Best Water Heater Repair in Wisconsin
We graded 4 companies on seven things customers actually report: satisfaction, reliability, workmanship, value, momentum, track record and how owners handle complaints.
From 3,241 Google reviews of 14 top-rated water heater repair nationwide; 4 of them in Wisconsin. Updated November 2, 2026.
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Best water heater repair in Wisconsin for a/c system maintenance
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Jensen Plumbing, Heating & Air, Inc.How Job match is calculatedBuilt only from reviews Google tagged “A/C system maintenance”:Stars on this job 55%4.83★Number of such jobs 25%29Overall Experts Score 20%87Job match= 84Stars are pulled toward the category average (4.83★) when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.84Job match = this company’s ★ on reviews Google tagged “A/C system maintenance” (shrunk toward the category average when there are few), how many such jobs it has done, and its overall Experts Score.
What customers said about a/c system maintenance
Jensen Plumbing, Heating & Air, I…Keith checked out our furnace a month ago. Did an awesome job in helping us pick out a new furnace since after 29 years we didn't want to push our luck through the winter! Monday the guys came and got the new furnace installed, new air conditioner as well as a new thermostat. I can't say enough good about this…
Jensen Plumbing, Heating & Air, I…Another fine job by Jensen's Plumbing and Heating. Always friendly, respectful of property and professional. Highly recommend Jensen's. Nate did a great job, friendly and professional, explained everything he did and showed pictures of before and after his work. Great job again from Jensen's.
Jensen Plumbing, Heating & Air, I…Nate,Mesan,Deryk,Diego and Nick came out to replace cooling unit. They were on time ,police, respectful of property. Good with our dogs. Reasonably priced Explained what they were doing provided options Super helpful. I have used them before and will in future I will recommend to others
Jensen Plumbing, Heating & Air, I…The technician was very informative. He let me know everything he was doing. Both of the technicians gave me choices of what to fix. I will continue to use Jensen Plumbing for my service.
Jensen Plumbing, Heating & Air, I…My water heater went out and Jensen was the only place to answer the phone. They came out and had it replaced that day. I decided to buy their maintenance plan for my furnace/ ac. They just came and checked my ac. They found a bad part and replaced it. They found some other issues to address in the fall but they…
Jensen Plumbing, Heating & Air, I…"Our" plumberis always prompt friendly, willing to talk through what he is doing and why and suggesting ways to avoid further issues. I have found the heating/AC staff to be equally proficient. Jensen Heating, plumbing and Air Conditioning in Lake Mills is an A+ business: a relief for those of us with aging equipment and systems!
Overall ratings
Experts Score 0–100Experts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. and a letter grade per factor (A = top 20% of water heater repair).
| # | Company | ScoreExperts Score (0–100)Absolute quality first: recency-weighted star average (≈54%), share of 1–2★ reviews (≈24%), customers’ price verdicts (≈14%), owner replies to critical reviews (≈7%); minus up to 10 points each for complaints flagged in Google review highlights and for a real slide in recent ratings. Hover a company’s score on its page for the full breakdown. | FactorsFactor grades, in orderSatisfaction (54%): Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Reliability (24%): How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Craft & service (0%): Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Value (14%): Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Momentum (0%): Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Replies to reviews (7%): How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.One letter per factor score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = below 20. | ★Google star rating as shown on Google Maps. | Typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews). |
|---|---|---|---|---|---|
| 1 |  R Plumbing IncWatertown, WI | A 88How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%92+22.3Value 14%77+10.9Replies to reviews 7%100+7.1Craft & service penalty95−0.5Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAABAA | 4.90 | $680 |
| 2 | Jensen Plumbing, Heating & Air, Inc.Watertown, WI | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%82+19.9Value 14%97+13.7Replies to reviews 7%100+7.1Craft & service penalty93−0.7Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAA | 4.89 | $340 |
| 3 |  Brisc PlumbingWatertown, WI | A 87How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%89+48.5Reliability 24%85+20.6Value 14%97+13.7Replies to reviews 7%82+5.8Craft & service penalty85−1.5Experts Score= 87Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | AAAAAA | 4.88 | $693 |
| 4 |  Pauli Plumbing IncWatertown, WI | B 60How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%60+32.7Reliability 24%63+15.3Value 14%99+14Replies to reviews 7%91+6.4Craft & service penalty96−0.4Momentum penalty21−7.9Experts Score= 60Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews. | BBAADA | 4.56 | — |
What jobs cost
What customers paid, from the price Google asks reviewers to report.
| Job | Low25th percentile: 1 in 4 customers paid less than this. | TypicalMedian of the bill customers reported in their Google review (Google asks reviewers for a price range; we use the middle of each range). | High75th percentile: 1 in 4 customers paid more than this. | FairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”. |
|---|---|---|---|---|
| Plumbing pipe repair | $314 | $460 | $1.1k | 97% |
| Drain cleaning | $264 | $353 | $495 | 100% |
| Water heater installation | $1.4k | $1.9k | $2.8k | 96% |
| Toilet repair | $209 | $317 | $410 | 97% |
| Plumbing leak detection | $145 | $245 | $396 | 95% |
| Toilet installation | $479 | $555 | $633 | 100% |
| Water heater repair | $302 | $745 | $1.0k | 100% |
| Heating system repair | $161 | $251 | $520 | 100% |
Water Heater Repair in Wisconsin at a glance
How the 4 water heater repair we rated in Wisconsin compare, and what customers praise most.
Experts Score grades
A = score 80+, F = below 20.
- Grade A375%
- Grade B125%
- Grade C00%
- Grade D00%
- Grade F00%
Google ratings
Average stars per company.
- 4.90★ and up125%
- 4.80–4.89★250%
- 4.60–4.79★00%
- Below 4.60★125%
What customers praise
Share of Google review highlights.
- Quality52821%
- Professionalism55822%
- Responsiveness54421%
- Punctuality49119%
- Value45218%
Was the price fair?
All price verdicts left with reviews.
- Great price12825%
- Reasonable33065%
- Overpriced173%
- Not sure296%
Price verdicts by year
Share calling it great / reasonable / overpriced.
How we grade
Satisfaction (54%) — Recency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.
Reliability (24%) — How rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.
Craft & service (penalty, up to −10) — Google review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.
Value (14%) — Customers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.
Momentum (penalty, up to −10) — Penalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.
Replies to reviews (7%) — How often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.