Tax preparation · West Valley City, UT · reviewed since 2021
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%65+41.3Reliability 28%46+13Replies to reviews 8%27+2.2Craft & service penalty99−0.1Momentum penalty38−6.2Experts Score= 50Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.50SCORE
CGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#48 of 50 tax servicesiPosition by Experts Score among all companies we track in this category. · better than 4%
4.7★★★★★71 Google reviews · 11 photos
93%five-star reviews
4.29★last 12 monthsiAverage stars on reviews from the last 12 months only.
13%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently praise the firm for its friendly, professional service, clear explanations, and competitive pricing compared to larger competitors. Many reviewers highlight the staff's availability, noting that no appointment is required and they accommodate various schedules. However, a few low-star reviews criticize the business for errors in tax return details, such as missed forms or incorrect W-4 filings, and for charging fees that reviewers considered excessive for specific services like crypto tax preparation.
Google rating: 4.7 out of 5 from 71 reviews (93% five-star).
Reviews on this page: 71 Google reviews (61 with written comments, 2 with photos).
Owner responses: the business replied to 42% of reviews.
Most recent review: September 11, 2026.
Service: Tax Service serving West Valley City, Utah.
Data from Google, last updated November 2, 2026.
Score profile vs other tax services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and satisfaction; weakest: replies to reviews.
Acosta TaxesTax Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Acosta Taxes: 65/100 on this factor. Category median: 87.B
65
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Acosta Taxes: 46/100 on this factor. Category median: 85.C
46
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Acosta Taxes: 99/100 on this factor. Category median: 98.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Acosta Taxes: 38/100 on this factor. Category median: 100.D
38
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Acosta Taxes: 27/100 on this factor. Category median: 71.D
27
Bar = this company · dark tick = category median.
Star ratings
71 Google reviews we collected
4.7of 5
5 stars6693%
4 stars00%
3 stars11%
2 stars00%
1 star46%
Praise vs complaints
Phrases our text analysis found in 61 written reviews
97%praise
Praise8797%
Complaints33%
Topic share
How often each topic comes up in the written reviews
7topics
Quality & results2629%
Would recommend2022%
Staff & attitude1921%
Speed & response89%
Honesty & trust89%
Communication78%
Price & value22%
What customers talk about
We read 61 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Excellent service, they are very professional, attentive, and responsible.”
“Very attentive and excellent at what they do, I recommend them for tax preparation or any other paperwork.”
“Excellent service and very professional and helpful staff.”
“It was easy and quick, and they are very friendly and professional.”
“…sta and his company for two years and I am extremely grateful for his honesty; that is what one looks for when entrusting someone with such a delicate…”
“They explain everything extremely well, down to the smallest detail.”
“I am really thankful with Alvaro and his business, he offer I really great service for a really good price.”
People customers mention
Alvaro3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
IIsbel9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★
No sirve , muy peseteros, solo desean el dinero de sus clientes, son un fraude, no vayas allí a ese lugar, aqui hay muchas oficinas con excelente trato y atención, te quitan todo el dinero q puedan si te dejas..malos muy malos
Cryptocurrency tax planning
TTatianaLocal Guide · 59 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Excelente servicio, son muy profesionales, atentos y responsable. 100% recomendables
Hhamid5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★
The return they told me was not the same as that I received, wrong names spelling and missed one of my 1099.
DDaniel5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★
Great service!!!! efficient, organized, and effective. No appointment needed and they work around the customer’s schedule. Excellent! 100/100
EElizabeth6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★
They are the best! Got us back top return! Fast and friendly. Se habla español and English! I recommend our 3rd year with them .
RRUBENLocal Guide · 17 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★
“Mi experiencia personal en esta oficina no fue buena. No me quisieron ayudar y me dijeron que solo las mamás pueden reclamar a los hijos, lo cual no fue claro ni con buena atención. Por esa razón no los recomiendo 👎🏻prefieren ayudar alas mamas por que dicen que el estado de Utah las defiende mas👎🏻y los padres…
No sirve , muy peseteros, solo desean el dinero de sus clientes, son un fraude, no vayas allí a ese lugar, aqui hay muchas oficinas con excelente trato y atención, te quitan todo el dinero q puedan si te dejas..malos muy malos
Services: Cryptocurrency tax planning
T
Tatiana Lopez MezaLocal Guide · 59 reviewsiTotal number of Google reviews Tatiana has written across all businesses on Google Maps, not just this one.
“Mi experiencia personal en esta oficina no fue buena. No me quisieron ayudar y me dijeron que solo las mamás pueden reclamar a los hijos, lo cual no fue claro ni con buena atención. Por esa razón no los recomiendo 👎🏻prefieren ayudar alas mamas por que dicen que el estado de Utah las defiende mas👎🏻y los padres hombres no valemos tanto en el estado de utah.perdieron 2 clientes ya👎🏻
Z
Zulenny Ruiz6 reviewsiTotal number of Google reviews Zulenny has written across all businesses on Google Maps, not just this one.