Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%85+46.4Reliability 24%84+20.4Value 14%92+13Replies to reviews 7%100+7.1Craft & service penalty58−4.2Experts Score= 83Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.83SCOREActive Pest Control
Lakewood, CA · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #298Position by Experts Score among all companies we track in this category. of 419 wildlife removal services · 4.8★ from 149 Google reviews
Report card
Percentile vs other wildlife removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: craft & service.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Active Pest Control is better than 85% of wildlife removal services.A
85
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Active Pest Control is better than 84% of wildlife removal services.A
84
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Active Pest Control is better than 58% of wildlife removal services.C
58
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Active Pest Control is better than 92% of wildlife removal services.A
92
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Active Pest Control is better than 100% of wildlife removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Active Pest Control is better than 100% of wildlife removal services.A
100
Reviews for your job
Customers hired Active Pest Control for 8 kinds of job.
Active Pest Control for lawn care
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.0
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).—
Usually paidThe price range customers picked most often for this job.—
No written reviews mention this job yet.
No written reviews about this job yet.
Price
$214+93% vs typical wildlife removal services
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 42%Reasonable 58%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Termite inspection | 15 | $86–$371 |
| General pest inspection | 15 | $66–$131 |
| Termite extermination | 14 | $214–$426 |
| Ant extermination | 13 | $81–$246 |
| Rodent extermination | 12 | $81–$323 |
| Bug & insect extermination | 10 | $73–$141 |
| Cockroach extermination | 8 | $81–$214 |
| Spider extermination | 6 | $66–$141 |
