Subaru dealer · Fayetteville, AR · reviewed since 2012
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%69+43.8Reliability 28%63+17.8Replies to reviews 8%64+5.3Experts Score= 67Not enough data for value; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.67SCORE
BGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#99 of 128 tire shopsiPosition by Experts Score among all companies we track in this category. · better than 23%
4.7★★★★★2,104 Google reviews · 24 photos
86%five-star reviews
4.74★last 12 monthsiAverage stars on reviews from the last 12 months only.
5%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Adventure Subaru 4.7 out of 5 based on 2,104 reviews, with the owner responding to 58% of comments. Customers frequently praise the dealership for transparent pricing, a streamlined sales process without high-pressure tactics, and friendly staff who communicate effectively regarding service appointments and repairs. However, low-star reviews highlight recurring issues with service department responsiveness, including delayed repairs and poor follow-up on warranty claims or administrative errors.
Google rating: 4.7 out of 5 from 2,104 reviews (86% five-star).
Reviews on this page: 2,104 Google reviews (1,483 with written comments, 99 with photos).
Owner responses: the business replied to 58% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.
Adventure SubaruTire Shops median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Adventure Subaru: 69/100 on this factor. Category median: 82.B
69
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Adventure Subaru: 63/100 on this factor. Category median: 75.B
63
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 98.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Adventure Subaru: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Adventure Subaru: 64/100 on this factor. Category median: 45.B
64
Bar = this company · dark tick = category median.
Star ratings
2,104 Google reviews we collected
4.7of 5
5 stars1,80686%
4 stars1135%
3 stars522%
2 stars332%
1 star1005%
Praise vs complaints
Phrases our text analysis found in 1,483 written reviews
94%praise
Praise1,77094%
Complaints1146%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude65335%
Quality & results32817%
Would recommend23212%
Speed & response22512%
Price & value17910%
Honesty & trust1478%
Communication1206%
What customers talk about
We read 1,483 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Honestly every person I came in contact with was kind, educated, and no BS.”
“When I called - obviously upset, the Service manager hung up on me because he wouldn’t acknowledge the strong arm tactics.”
“I had an amazing experience buying a new car at Adventure Subaru.”
“This place has terrible service and does who knows what with your car, from the looks of it they took mine to lunch.”
“Matt was great and if you can work with him I highly recommend it.”
“I will be avoiding them at all costs and letting everyone I know to avoid them as well.”
“Iv'e been buying cars for many years from Adventure and I have to say Darren makes it so painless and is responsive before and after the sale.”
“I called Subaru to help me figure out if this repair could be covered by warranty, they said everyone was busy and never called me back.”
“Firstly, reasonable and transparent pricing and no unncessary add-ons on the vehicle itself.”
“The Outback you have for sale for $12000, Which is one year older than mine, Is significantly overpriced, According to your Calculations.”
“This last time I wanted to purchase a different make through this dealership as I trust them and it's the only car dealership I feel comfortable.”
“I’m glad I check my fluid levels and never trust the dealer 100 percent after a visit.”
“Dereck specifically was easy to work with, friendly and professional with zero pressure to "close the deal".”
“Unfortunately no communication btwn 3 parts.”
People customers mention
Outback68 reviews
Forester37 reviews
Crosstrek33 reviews
Chris22 reviews
Ascent17 reviews
Shannon16 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
SStevenLocal Guide · 38 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Unlike any other dealership I have ever been to, in a great way. My sales rep was Kendal, he was great. He had everything ready exactly what we talked about, with no surprises. Great attitude and a good-spirited young man! Even the paperwork process was easy and great they let you see all the extra warranties they…
DDeeLocal Guide · 30 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★
Adventure Subaru consistently (we are repeat customers) offers than for our trade. There’s no haggling, they are straight forward from the start and not pushy. The buying/trading process is seamless and quick. The only pain we experienced was not understanding they really did have our best interest in mind-it really…
RRheagan4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★
It's rare to find a dealer that doesn't just try to nickel and dime you to death/take advantage of every cent they squeeze out of you. We went in because our old car was finally going down hill after almost 300k miles. My credit wasn't the best because of my mortgage/debit to income ratio but we still got a…
NNicole3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
I had an amazing experience buying a new car at Adventure Subaru. Darren was super friendly and helpful, and Elmer helped me navigate an existing gap claim I had been dealing with. I couldn’t recommend this dealership enough. Thank you for everything!
CCalLocal Guide · 52 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Iv'e been buying cars for many years from Adventure and I have to say Darren makes it so painless and is responsive before and after the sale. My wife and I couldn't be more pleased with our new Subaru and the high level of service and friendliness of everyone involved in the process!
RRobertLocal Guide · 51 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
In NWA, this is the only place I will go for a car. Dan in the used car portion, best service ever. So easy going and will get everything taken care of before you even show up! Elmer sold me my first Subaru 10 years ago then he'd to get another can last March. There was Elmer in to do the signing. Was great to…
Unlike any other dealership I have ever been to, in a great way. My sales rep was Kendal, he was great. He had everything ready exactly what we talked about, with no surprises. Great attitude and a good-spirited young man! Even the paperwork process was easy and great they let you see all the extra warranties they offer and exactly how it will effect your payment and allow you to customize it to your liking. Great experience and Great dealership!!!
Response from the owner · 11 hours ago
Thank you for the fantastic review, Steven! We're thrilled Kendall made your car-buying experience at Adventure Subaru so easy and enjoyable. Having everything ready as promised, with transparent pricing and no surprises, is exactly what we strive for. We're also glad our finance team made the paperwork and warranty options straightforward and easy to understand. We truly appreciate your kind words and thank you for choosing Adventure Subaru!
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DeeLocal Guide · 30 reviewsiTotal number of Google reviews Dee has written across all businesses on Google Maps, not just this one.
Adventure Subaru consistently (we are repeat customers) offers than for our trade. There’s no haggling, they are straight forward from the start and not pushy. The buying/trading process is seamless and quick. The only pain we experienced was not understanding they really did have our best interest in mind-it really is as simple as it seems. Once we understood that, we haven’t looked back and have no regrets. The business practices they have in place work very well. We will continue to buy there. Salesman Dan and Warranty man, Chris - both great to work with.
Response from the owner · 6 days ago
Thank you for the wonderful review, Dee! We're so glad Dan, Chris, and the Adventure Subaru team continue to make your car-buying experiences easy and enjoyable. Providing fair trade-in values, transparent pricing, and a straightforward, pressure-free process is exactly what we strive for. It means so much to know we've earned your trust through multiple purchases. We truly appreciate your continued loyalty and look forward to helping you again in the future!
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Rheagan Tyner4 reviewsiTotal number of Google reviews Rheagan has written across all businesses on Google Maps, not just this one.
It's rare to find a dealer that doesn't just try to nickel and dime you to death/take advantage of every cent they squeeze out of you. We went in because our old car was finally going down hill after almost 300k miles. My credit wasn't the best because of my mortgage/debit to income ratio but we still got a phenomenal deal on a 26 Forester Sport. They even have us way more for our little turd of a car then we thought. Matt was great and if you can work with him I highly recommend it. Honestly every person I came in contact with was kind, educated, and no BS. Im very impressed especially coming from a family that used to work in the car selling industry. I can't recommend this place enough.
Response from the owner · 6 days ago
Thank you for the amazing review, Rheagan! We're thrilled Matt and the Adventure Subaru team made your car-buying experience so positive. Providing fair trade-in values, transparent pricing, and a pressure-free experience is exactly what we strive for. We're especially glad our team helped you find a great deal on your new 2026 Subaru Forester Sport. We truly appreciate your trust and recommendation, and we hope you enjoy your new Subaru for many miles to come!
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Nicole Armstrong3 reviewsiTotal number of Google reviews Nicole has written across all businesses on Google Maps, not just this one.
I had an amazing experience buying a new car at Adventure Subaru. Darren was super friendly and helpful, and Elmer helped me navigate an existing gap claim I had been dealing with. I couldn’t recommend this dealership enough. Thank you for everything!
Response from the owner · a week ago
Thank you for the wonderful review, Nicole! We're thrilled Darren made your car-buying experience at Adventure Subaru so enjoyable and that Elmer was able to help you navigate your existing GAP claim. Making the process easy and supporting our customers through every step is exactly what we strive for. We truly appreciate your trust and recommendation. Enjoy your new Subaru!
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Cal DenisonLocal Guide · 52 reviewsiTotal number of Google reviews Cal has written across all businesses on Google Maps, not just this one.
Iv'e been buying cars for many years from Adventure and I have to say Darren makes it so painless and is responsive before and after the sale. My wife and I couldn't be more pleased with our new Subaru and the high level of service and friendliness of everyone involved in the process!
Response from the owner · a week ago
Thank you for the wonderful review, Cal! We're thrilled Darren continues to make your car-buying experiences at Adventure Subaru easy and enjoyable. It's especially great to hear that his responsiveness and support extend well beyond the sale. We truly appreciate you and your wife's continued loyalty over the years and are grateful for the trust you've placed in our team. Enjoy your Subaru!
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Robert MobleyLocal Guide · 51 reviewsiTotal number of Google reviews Robert has written across all businesses on Google Maps, not just this one.
In NWA, this is the only place I will go for a car. Dan in the used car portion, best service ever. So easy going and will get everything taken care of before you even show up! Elmer sold me my first Subaru 10 years ago then he'd to get another can last March. There was Elmer in to do the signing. Was great to see him again. Just a great place to buy a car!
Response from the owner · a week ago
Thank you for the wonderful review, Robert! We're thrilled Dan made your recent car-buying experience so easy and that you were able to reconnect with Elmer after purchasing your first Subaru 10 years ago. We truly appreciate your continued trust in Adventure Subaru and are grateful to be your go-to dealership in Northwest Arkansas. Enjoy your new vehicle!
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Jeff Clark3 reviewsiTotal number of Google reviews Jeff has written across all businesses on Google Maps, not just this one.
This is my second purchase with Kendall and both have been seamless.
Both have been older high mileage vehicles and Finance has been able to get great rates both times.
Response from the owner · a week ago
Thank you for the great review, Jeff! We're thrilled Kendall has made both of your vehicle purchases at Adventure Subaru such seamless experiences. It's also wonderful to hear our finance team was able to secure great rates for your pre-owned vehicles. We truly appreciate your continued trust in our team and look forward to helping you again in the future!
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PraveenLocal Guide · 15 reviewsiTotal number of Google reviews Praveen has written across all businesses on Google Maps, not just this one.
I recently leased a new vehicle and both Adventure Subaru and Dereck Smith made it a very straightforward and stress-free experience. Firstly, reasonable and transparent pricing and no unncessary add-ons on the vehicle itself. Dealership was comfotable to spend time in.
Dereck specifically was easy to work with, friendly and professional with zero pressure to "close the deal". All the other staff I interacted with were also pleasant to deal with, including the finance office where other dealerships have been pushy with add-ons.
We have bought many cars over the years and this was up there as one of the best experiences so far. Wish all dealerships followed this commision-free model.
Highly recommended and looking forward to doing business with them again in the future.
Response from the owner · 2 weeks ago
Thank you for the fantastic review! We're thrilled Dereck and the entire Adventure Subaru team made leasing your new vehicle such a smooth and stress-free experience. Transparent pricing, no unnecessary add-ons, and a pressure-free approach are all important parts of how we do business. We truly appreciate your kind words about our sales and finance teams and look forward to helping you again in the future. Enjoy your new Subaru!
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Tomo TomoLocal Guide · 109 reviewsiTotal number of Google reviews Tomo has written across all businesses on Google Maps, not just this one.
I can’t say enough good things about this dealer! Everyone is super nice and ready to help! I went in today to have brake pads changed, Jared is very knowledgeable, he kept me updated through the process and got the work done perfectly! Thank you and I’ll be back!
Response from the owner · 3 weeks ago
Thank you for the wonderful review, Tomo! We're so glad Jared and our Adventure Subaru service team made your brake service experience such a positive one. Keeping you informed throughout the process and providing knowledgeable, friendly service are exactly what we strive for. We appreciate you trusting us with your Subaru and look forward to seeing you again!
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SheilaLocal Guide · 58 reviewsiTotal number of Google reviews Sheila has written across all businesses on Google Maps, not just this one.
This is my 7th Subaru, 6 were bought at Adventure Subaru. This last time I wanted to purchase a different make through this dealership as I trust them and it's the only car dealership I feel comfortable. They don't push you, don't bug you and allow you to make your own decision. Well, surprise! I bought a new Subaru! It was such a smooth process. Brett Chapman couldn't have been a nicer and more patient dealer sales person. I recommend this dealership 100%!
Response from the owner · 3 weeks ago
Thank you so much for your continued loyalty, Sheila! We're thrilled Brett made your latest purchase such a smooth, comfortable, and pressure-free experience. Earning your trust over the years is something we don't take for granted. Thank you for continuing to choose Adventure Subaru and for your wonderful recommendation. Enjoy your new Subaru!
