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Affordable Tax & Accounting

Tax preparation · North Salt Lake, UT · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%86+50.5Reliability 26%77+20.1Value 15%83+12.6Experts Score= 83Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.83SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#11 of 19 payroll servicesPosition by Experts Score among all companies we track in this category. · better than 44%
4.9 ★★★★★ 100 Google reviews · 22 photos
98%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
32%reviews answered by the owner
Sep 2026latest review

Affordable Tax & Accounting at a glance

Affordable Tax & Accounting holds a 4.9-star rating from 100 Google reviews, with the owner responding to 32% of them. Customers frequently praise the firm for its professional, thorough, and affordable services, noting that staff members are knowledgeable, punctual, and communicative regarding complex tax situations and bookkeeping. While most feedback is positive, a recurring criticism in low-star reviews involves poor communication and unresponsiveness after payment, where clients reported receiving no tax advice or contact from the assigned preparer.

  • Google rating: 4.9 out of 5 from 100 reviews (98% five-star).
  • Reviews on this page: 100 Google reviews (85 with written comments, 3 with photos).
  • Owner responses: the business replied to 32% of reviews.
  • Most recent review: September 11, 2026.
  • Service: Payroll Service serving North Salt Lake, Utah.

Data from Google, last updated October 28, 2026.

Score profile vs other payroll services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: reliability.

Satisfaction86Reliability77Craft & service100Value83Momentum100Replies to reviews–Satisfaction: 86 (median 92)Reliability: 77 (median 80)Craft & service: 100 (median 100)Value: 83 (median 94)Momentum: 100 (median 100)
Affordable Tax & AccountingPayroll Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Affordable Tax & Accounting: 86/100 on this factor. Category median: 92.A
86
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Affordable Tax & Accounting: 77/100 on this factor. Category median: 80.B
77
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Affordable Tax & Accounting: 100/100 on this factor. Category median: 100.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Affordable Tax & Accounting: 83/100 on this factor. Category median: 94.A
83
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Affordable Tax & Accounting: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 49.–
–

Bar = this company · dark tick = category median.

Star ratings

100 Google reviews we collected

  • 5 stars9898%
  • 4 stars00%
  • 3 stars11%
  • 2 stars00%
  • 1 star11%

Praise vs complaints

Phrases our text analysis found in 85 written reviews

  • Praise16299%
  • Complaints11%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3622%
  • Speed & response3521%
  • Price & value3421%
  • Would recommend2415%
  • Quality & results1610%
  • Honesty & trust117%
  • Communication74%

What customers talk about

We read 85 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “The gal that books the appointment is super kind as well.”
  • “Hands down she is very detailed and efficient, affordable with a great personality during the tax season.”
  • “Would recommend Brian and Affordable Tax & Accounting to anyone.”
  • “They are absolutely wonderful and we'd recommend them to anyone and everyone!”
  • “No matter the issue they have always been prompt at resolving anything and they are always super thorough.”
  • “Brian is also very transparent, and will provide information to you about your unique situation, as well as ensure that you do not spend more than is…”
  • “Brian was thorough, efficient, and answered all my questions.”

People customers mention

  • Brian 22 reviews
  • Horne 7 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

JoeyLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We have worked with Brian and his team for years. We are a small business here on the Wasatch front they take care of our taxes and our book keeping. They are great at what they do. I would highly recommend them.

TashaLocal Guide · 59 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

LuAnne is our tax lady and she is the Best! Hands down she is very detailed and efficient, affordable with a great personality during the tax season. The gal that books the appointment is super kind as well. 10 out 10 recommend them.

LarryLocal Guide · 64 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Brian Horne is an expert! He is very kind and knowledgeable. We are completely comfortable with our finances due to his expertise. He is very professional and affordable.

Customer photo from Larry's review
Nick3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Highly professional and on-time service. Brian and Ashley are very supportive and meet the individual needs of each person. Brian is also very transparent, and will provide information to you about your unique situation, as well as ensure that you do not spend more than is needed for your tax filing needs. 5/5 stars!

Tax Preparation
TannerLocal Guide · 46 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

These guys will take great care of you! No matter the issue they have always been prompt at resolving anything and they are always super thorough. I'd definitely recommend them! LuAnn is great!

Christian4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Brian is amazing as well as the rest of the staff. Got me taken care of on my cryptocurrency taxes and made my life a lot easier. Would recommend Brian and Affordable Tax & Accounting to anyone. If I had an option for 10 stars, I’d give them that. Great pricing and honest people. Thank you again!

Photos

Customer reviews

4.9 ★★★★★ 100 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Joey SutoriusLocal Guide · 18 reviewsTotal number of Google reviews Joey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We have worked with Brian and his team for years. We are a small business here on the Wasatch front they take care of our taxes and our book keeping. They are great at what they do. I would highly recommend them.

Response from the owner · a month ago

Thanks Joey! Our goal at Affordable Tax & Accounting is to save you time and money. Two things in life are certain - Death and Taxes. We want to make sure taxes don't cause your death. And we do it at a lower price, saving you even more money. :)

Tasha WoodLocal Guide · 59 reviewsTotal number of Google reviews Tasha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

LuAnne is our tax lady and she is the Best! Hands down she is very detailed and efficient, affordable with a great personality during the tax season. The gal that books the appointment is super kind as well. 10 out 10 recommend them.

Response from the owner · 6 months ago

Thanks Tasha, LuAnn is smart, fast, and personable. She does a great job and she is the best!

Tristin Torkelson14 reviewsTotal number of Google reviews Tristin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Super great experience with the team. Helped me out big time. Highly recommend!

Response from the owner · 10 months ago

Thanks for the kind words Tristin. We're glad that Affordable Tax and Accounting in Bountiful was able to assist you you with your Tax Preparation, Business Tax filings, Payroll, and/or IRS Tax Audit needs. Two things in life are certain, death and taxes, and we want to make sure taxes don't cause your death 😉

LarryLocal Guide · 64 reviewsTotal number of Google reviews Larry has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brian Horne is an expert! He is very kind and knowledgeable. We are completely comfortable with our finances due to his expertise. He is very professional and affordable.

Response from the owner · a year ago

Thanks Larry, I'm glad I could be of assistance and thanks for your kind words.

Nick Wyatt3 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Highly professional and on-time service. Brian and Ashley are very supportive and meet the individual needs of each person. Brian is also very transparent, and will provide information to you about your unique situation, as well as ensure that you do not spend more than is needed for your tax filing needs. 5/5 stars!

  • Services: Tax Preparation
Response from the owner · a year ago

Thanks Nick. Glad we were able to help.

Tanner BiglerLocal Guide · 46 reviewsTotal number of Google reviews Tanner has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

These guys will take great care of you! No matter the issue they have always been prompt at resolving anything and they are always super thorough. I'd definitely recommend them! LuAnn is great!

Response from the owner · a year ago

Tanner: Thanks for working with us. Glad you had a good experience. LuAnn is awesome!

Content Kitchen3 reviewsTotal number of Google reviews Content has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Best in the business

Response from the owner · 2 years ago

Thanks for working with us on your business and personal tax returns. Glad we could help you get all the deductions you were entitled to including home office, mileage, annual meetings out of state, Section 139 disaster program, etc. You saved a lot of money in taxes! Have a great week.

Christian Gomez4 reviewsTotal number of Google reviews Christian has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brian is amazing as well as the rest of the staff. Got me taken care of on my cryptocurrency taxes and made my life a lot easier. Would recommend Brian and Affordable Tax & Accounting to anyone. If I had an option for 10 stars, I’d give them that. Great pricing and honest people. Thank you again!

Response from the owner · 2 years ago

Christian, thanks for traveling 40 minutes to come see us. As and Advanced Cryto Tax Expert I'm glad I could be of assistance. Have a great day!

mery mejiasLocal Guide · 18 reviewsTotal number of Google reviews mery has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I checked the reviews and I thought wow they’re good! But I didn’t have a good experience, Amie was my helper, and as soon as she got my money she became unavailable, she never responded to my email nor to my phone calls. I didn’t get any advice to cut my taxes, if we’re paying this high amounts for tax preparation we should get some in exchange, if I want someone to fill just blank spaces I can do that myself with Turbo Tax.

Response from the owner · 2 years ago

Mery, I'm disappointed in your behavior, 1 star? Amy came in especially to see you on a Saturday night to accommodate your time schedule. You say she "never responded to my email" when I have a copy of a number of emails going back and forth. Therefore, that is not a true statement. You say she "never responded...to my phone calls" and Amy can document a number of phone calls, so that is not a true statement. You say you "didn't get any advice" to cut your taxes, and that does not appear to be true. When one has a Sch C for self employed income and a Sch E, for rental properties, there are always discussions about what deductions are allowed such as mileage, home office, cell phone, supplies, advertising, MLS and Realtor dues, and so forth (as well as what is not allowed by the IRS). I see you have all of those in your return so there must have been some discussion on what you can deduct and what you cannot deduct. Most people have questions about what else can be done to reduce taxes and then we have the opportunity to go over IRAs, SEP IRAs, paying minor children to help you in your business, setting up an S corporation and so forth. It seems highly unlikely that a tax preparer would say they couldn't help you in these areas and they have no idea what you can do to cut your taxes. In looking at your rental property Schedule E, you have expenses listed for auto miles, cleaning, maintenance, insurance, legal fees, professional fees, management fees, mortgage interest, repairs, utilities, and depreciation. You are showing a loss on the rental. It would appear that you have about every expense possible unless you had some advertising that was not mentioned. It appears your taxes were completed correctly however you were just expecting more advice in what you can do to save on taxes for the future. That might justify a 4 star review rather than a 5 star as your expectations were not met, but a 1 star implies the person doing your taxes is entirely incompetent, made a number of errors, was unable to fix those errors, and really does not know how to do taxes and should not be in the business. The one thing you may consider is setting up an S corporation for your realtor business which would potentially allow you to save on your self employment taxes, but you would have increased fees for payroll and/or tax filing as an 1120S return costs more to file than a Sch C. Most self employed people save a lot more in taxes than they pay in additional costs. We hope your realtor business continues to grow and you become a million dollar producer! Have a great year. Brian

Nickoli Tay12 reviewsTotal number of Google reviews Nickoli has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brian was so generous with his time and so helpful in my situation. Truly a stand up guy who know what he is doing and is good at it and informs you well. Great environment and receptionist.

Response from the owner · 2 years ago

Thanks Nick. Glad we could be of service.

Affordable Tax & Accounting on Google Maps →

Business details

  • Address: 625 500 S Ste 201, Bountiful, UT 84010
  • Phone: (801) 295-8829
  • Website: ataxaa.com
  • Service area: North Salt Lake, UT