Tax preparation service · Vineland, NJ · reviewed since 2016
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%23+1.6Craft & service penalty80−2Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#75 of 155 tax preparation servicesiPosition by Experts Score among all companies we track in this category. · better than 52%
4.9★★★★★104 Google reviews · 9 photos
95%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Alicea Tax Professionals 4.9 out of 5 stars based on 104 reviews. Customers frequently praise the staff for their professionalism, punctuality, and clear communication regarding tax preparation and return maximization. However, low-star reviews cite instances of long wait times and a lack of accountability when errors occur, noting that the business did not resolve past mistakes. The owner has not replied to any of the posted reviews.
Google rating: 4.9 out of 5 from 104 reviews (95% five-star).
Reviews on this page: 104 Google reviews (77 with written comments).
Owner responses: the business replied to 0% of reviews.
Most recent review: July 15, 2026.
Service: Tax Preparation Service serving Vineland, New Jersey.
Data from Google, last updated November 6, 2026.
Score profile vs other tax preparation services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
Alicea Tax ProfessionalsTax Preparation Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Alicea Tax Professionals: 96/100 on this factor. Category median: 90.A
96
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Alicea Tax Professionals: 91/100 on this factor. Category median: 86.A
91
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Alicea Tax Professionals: 80/100 on this factor. Category median: 99.A
80
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Alicea Tax Professionals: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Alicea Tax Professionals: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Alicea Tax Professionals: 23/100 on this factor. Category median: 63.D
23
Bar = this company · dark tick = category median.
Star ratings
104 Google reviews we collected
4.9of 5
5 stars9995%
4 stars22%
3 stars00%
2 stars00%
1 star33%
Praise vs complaints
Phrases our text analysis found in 77 written reviews
99%praise
Praise13199%
Complaints11%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price2067%
Reasonable1033%
Overpriced00%
Not sure00%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3829%
Would recommend3023%
Quality & results2821%
Speed & response1511%
Communication108%
Honesty & trust97%
Price & value22%
What customers talk about
We read 77 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“…and so far we get excellent service 100% all the time, the staff are friendly and accommodating and Mr Alicea is exceptionally thorough in filing ou…”
“I would strongly recommend him to anyone looking for a reliable and experienced tax professional.”
“…icea for many years for income tax filing and more and so far we get excellent service 100% all the time, the staff are friendly and accommodating an…”
“The entire experience was smooth, efficient, and worry-free.”
“He was professional, well-organized, and made sure to explain each step of the process clearly.”
“Highly recommend his services to anyone looking for a reliable and trustworthy accountant!”
“Eduardo is TOP NOTCH, fair firm and consistent with his work, 10 out of 10 highly recommended!”
People customers mention
Eduardo14 reviews
Ure9 reviews
Urena3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Alicea Tax Professionals for 4 kinds of job. Pick one to see what they paid and said.
AAntonioLocal Guide · 27 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Always exceptional and polite. We've come here for many years and will continue to do so. They are professional in every way, very knowledgeable, and answer any concerns we've ever had. Thank you Martin for always being as you and your team have been.
Great priceIncome tax return filingIncome tax return preparation
MMaria1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
My family and i have been with Mr Alicea for many years for income tax filing and more and so far we get excellent service 100% all the time, the staff are friendly and accommodating and Mr Alicea is exceptionally thorough in filing our taxes,
Reasonable priceIncome tax return filing
JJerZ7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I chose to see Eduardo Urena because of all the amazing google reviews that shouted him out and I must say they were all well deserved reviews! He provided exceptional service! I found my new go to guy for my taxes! Thank you so much Eduardo and I’ll be seeing you again next year!
Great priceIncome tax return filing
CCristian1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I want to sincerely thank Eduardo Ureña for the great work he did preparing my taxes. He was professional, well-organized, and made sure to explain each step of the process clearly. He also took the time to answer all of my questions with patience and knowledge while helping me get the most out of my deductions.…
KKarla1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
After stressing over my taxes I finally decided to come and file my taxes with Eduardo, and I’m now extremely happy with my result!
Great priceTax Accounting
Eemily5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
I had a great experience working with Eduardo. He did an excellent job handling everything and made the entire process smooth and stress-free. What really stood out was how thoroughly he explained each step, making sure I fully understood what was going on and why. He was patient, knowledgeable, and always willing…
Great priceTax AccountingIncome tax return filingIncome tax return preparation
Always exceptional and polite. We've come here for many years and will continue to do so. They are professional in every way, very knowledgeable, and answer any concerns we've ever had. Thank you Martin for always being as you and your team have been.
Price assessment: Great price
Services: Income tax return filing, Income tax return preparation
M
Maria Evelyn1 reviewiTotal number of Google reviews Maria has written across all businesses on Google Maps, not just this one.
My family and i have been with Mr Alicea for many years for income tax filing and more and so far we get excellent service 100% all the time, the staff are friendly and accommodating and Mr Alicea is exceptionally thorough in filing our taxes,
Price assessment: Reasonable price
Services: Income tax return filing
J
JerZ Pinay7 reviewsiTotal number of Google reviews JerZ has written across all businesses on Google Maps, not just this one.
I chose to see Eduardo Urena because of all the amazing google reviews that shouted him out and I must say they were all well deserved reviews! He provided exceptional service! I found my new go to guy for my taxes! Thank you so much Eduardo and I’ll be seeing you again next year!
Price assessment: Great price
Services: Income tax return filing
G
Gricelda Rosa8 reviewsiTotal number of Google reviews Gricelda has written across all businesses on Google Maps, not just this one.
I want to sincerely thank Eduardo Ureña for the great work he did preparing my taxes. He was professional, well-organized, and made sure to explain each step of the process clearly. He also took the time to answer all of my questions with patience and knowledge while helping me get the most out of my deductions.
The entire experience was smooth, efficient, and worry-free. I would strongly recommend him to anyone looking for a reliable and experienced tax professional.
Thank you again for your exceptional service.
J
Johanna Evangelista5 reviewsiTotal number of Google reviews Johanna has written across all businesses on Google Maps, not just this one.
I had a great experience working with Eduardo. He did an excellent job handling everything and made the entire process smooth and stress-free. What really stood out was how thoroughly he explained each step, making sure I fully understood what was going on and why. He was patient, knowledgeable, and always willing to answer my questions. I truly appreciate his professionalism and attention to detail. Highly recommend his services to anyone looking for a reliable and trustworthy accountant!
Price assessment: Great price
Services: Tax Accounting, Income tax return filing, Income tax return preparation
X
Xavier Bocachica5 reviewsiTotal number of Google reviews Xavier has written across all businesses on Google Maps, not just this one.
