Tax preparation · Vineland, NJ · reviewed since 2018
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%94+59.7Reliability 28%94+26.5Replies to reviews 8%73+6Experts Score= 92Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#57 of 155 tax preparation servicesiPosition by Experts Score among all companies we track in this category. · better than 64%
4.9★★★★★107 Google reviews · 3 photos
97%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Liberty Tax in Vineland, New Jersey, 4.9 out of 5 based on 107 reviews. Customers frequently highlight the staff's friendly demeanor, professional knowledge, and willingness to explain tax details step by step. Many note that the office accommodates walk-ins without requiring appointments, which is particularly helpful for those needing immediate assistance. One negative review criticized a manager's lack of knowledge, though this isolated incident contrasts with the overwhelmingly positive feedback regarding the quality and efficiency of the tax preparation services provided.
Google rating: 4.9 out of 5 from 107 reviews (97% five-star).
Reviews on this page: 107 Google reviews (56 with written comments, 2 with photos).
Owner responses: the business replied to 55% of reviews.
Most recent review: February 2, 2026.
Service: Tax Preparation Service serving Vineland, New Jersey.
Data from Google, last updated November 6, 2026.
Score profile vs other tax preparation services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.
Liberty TaxTax Preparation Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Liberty Tax: 94/100 on this factor. Category median: 90.A
94
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Liberty Tax: 94/100 on this factor. Category median: 86.A
94
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Liberty Tax: 100/100 on this factor. Category median: 99.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Liberty Tax: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Liberty Tax: 73/100 on this factor. Category median: 63.B
73
Bar = this company · dark tick = category median.
Star ratings
107 Google reviews we collected
4.9of 5
5 stars10497%
4 stars22%
3 stars00%
2 stars00%
1 star11%
Praise vs complaints
Phrases our text analysis found in 56 written reviews
97%praise
Praise7097%
Complaints23%
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude2636%
Would recommend1318%
Quality & results1217%
Speed & response913%
Honesty & trust710%
Communication57%
What customers talk about
We read 56 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Seeing the first day I went there you tried me with kindness that why I keep coming back to you for me w2 thank you better much.”
“I would recommend that everyone go there give it try, its worth every dollar.”
“Awesome experience, learned a bunch this year about taxes and the little details to maximize money and goals!”
“Phillip was very pleasant, efficient, and informative.”
“We had SEVERAL forms to file and honestly it was the FASTEST service we've ever had.”
“He explained everything throughly & showed me everything step by step.”
People customers mention
Philip8 reviews
Phillip4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
VVentiya2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★
I've been going to Liberty Tax in Vineland, NJ on Landis Ave for four years now. And each time I go to fill out my tax return Shelby does great. He makes sure that you are a satisfied customer. Shelby is very professional, nice and friendly. And he's very dedicated to his work. I would recommend that everyone go there give it try, its worth every dollar.
KKiara4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Philip and his staff are so nice! It’s so worth going to his office (no appointment needed) with your w2’s and getting him to take care of everything.
NNeida5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Seeing the first day I went there you tried me with kindness that why I keep coming back to you for me w2 thank you better much.
FFaithLocal Guide · 39 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
We recently relocated to our forever home in millville. We usually use Jackson Hewitt to file but every Jackson Hewitt said we needed an appointment even though they advertised walk-ins. It was a spontaneous day off so we wanted to get it done ASAP. I called liberty tax and Phillip said to come in. We got there, it…
MMarielis1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
He explained everything throughly & showed me everything step by step. Very comfortable. Excellent experience!
TTheresa4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
My first time at library tax . In Vineland Very Pleasant people. The boss is a great guy. I will be going every time for my Taxes. I recommend if you need your taxes done go there.
I've been going to Liberty Tax in Vineland, NJ on Landis Ave for four years now. And each time I go to fill out my tax return Shelby does great. He makes sure that you are a satisfied customer. Shelby is very professional, nice and friendly. And he's very dedicated to his work. I would recommend that everyone go there give it try, its worth every dollar.
K
Kiara Santana4 reviewsiTotal number of Google reviews Kiara has written across all businesses on Google Maps, not just this one.
Philip and his staff are so nice! It’s so worth going to his office (no appointment needed) with your w2’s and getting him to take care of everything.
Response from the owner · 11 months ago
We are pleased to learn about your positive experience with Philip and our team. Our goal is to ensure each visit is smooth and effective. ThaHi Kiara, we love your feedback! Thanks so much for taking the time to let us know how happy you were with your Liberty Tax experience. Please don’t hesitate to reach out with any of your future tax needs!nk you for selecting us to meet your requirements. We anticipate the opportunity to assist you once more.
J
jentoya hadden1 reviewiTotal number of Google reviews jentoya has written across all businesses on Google Maps, not just this one.
We appreciate knowing that you had a positive experience with us. Your feedback is valued, and we aim to provide consistent service for your future needs.
N
Neida Ramos5 reviewsiTotal number of Google reviews Neida has written across all businesses on Google Maps, not just this one.
Seeing the first day I went there you tried me with kindness that why I keep coming back to you for me w2 thank you better much.
Response from the owner · a year ago
We are pleased to learn that our actions left a positive impact on you. Creating a welcoming space for our clients is a priority for us. We are eager to help you with your W2 and any other requirements going forward. Your ongoing support is truly appreciated.
F
Faith MillerLocal Guide · 39 reviewsiTotal number of Google reviews Faith has written across all businesses on Google Maps, not just this one.
We recently relocated to our forever home in millville. We usually use Jackson Hewitt to file but every Jackson Hewitt said we needed an appointment even though they advertised walk-ins. It was a spontaneous day off so we wanted to get it done ASAP. I called liberty tax and Phillip said to come in. We got there, it took him about 10 mins to finish the client he was working with and he took us. We had SEVERAL forms to file and honestly it was the FASTEST service we've ever had. Phillip was very pleasant, efficient, and informative. He doubled checked everything and had us out in under 1 hr. He will be our new go to. GO SEE PHILLIP!
Response from the owner · a year ago
We're pleased to learn of your positive encounter with Phillip at our Liberty Tax branch! It's fantastic to hear that his effective and informative approach streamlined your tax filing experience. We're grateful for your patronage and excited to be your preferred choice. We anticipate the opportunity to assist you again. Your kind words and endorsement are truly appreciated!
M
Marielis Soto1 reviewiTotal number of Google reviews Marielis has written across all businesses on Google Maps, not just this one.
He explained everything throughly & showed me everything step by step. Very comfortable. Excellent experience!
Response from the owner · a year ago
We are pleased to learn that you had a positive experience and appreciated our detailed guidance. Our aim is to offer comprehensive explanations to keep you well-informed. We appreciate your great rating!
S
Salome Molina4 reviewsiTotal number of Google reviews Salome has written across all businesses on Google Maps, not just this one.
We appreciate your feedback on your positive experience with Philip. He is a valuable member of our team, and we are glad to hear about your satisfaction. Thank you for taking the time to share your thoughts, and we are eager to assist you again in the future.
T
Theresa Brissette4 reviewsiTotal number of Google reviews Theresa has written across all businesses on Google Maps, not just this one.
My first time at library tax . In Vineland Very Pleasant people. The boss is a great guy. I will be going every time for my Taxes. I recommend if you need your taxes done go there.
Response from the owner · a year ago
We appreciate your kind words about your experience at our Vineland location. It's always rewarding to hear that our team, including the boss, contributed to making your tax process pleasant. We are here to assist you with your taxes whenever you need us. Your recommendation is truly valued. Thank you.
S
sonia jimenez8 reviewsiTotal number of Google reviews sonia has written across all businesses on Google Maps, not just this one.
Phillip is my go to guy for 6 years i will never trust anyone else to do my taxes. This man has a lot of knowledge
Response from the owner · a year ago
We are grateful for the trust you have placed in Phillip as your tax professional for the past 6 years. His expertise and commitment are highly valued within our team. We appreciate your loyalty and your thoughtful feedback, and we remain dedicated to serving you in the future.
A
Ashleen Correa9 reviewsiTotal number of Google reviews Ashleen has written across all businesses on Google Maps, not just this one.
Have been coming here since my first W2 form. Philip and his staff treat every customer with respect and over all like family. Wouldn’t trust anyone else with my money and personal information! Always available when I call and always helps you the best way they can!
Response from the owner · a year ago
We appreciate hearing about your positive experience with Philip and our team. It's important to us that you feel respected and well-cared for. Your trust is highly valued, and we are committed to being available whenever you require assistance. Thank you for your ongoing support.
