Experts Reviews · Company report
Alicea Tax Professionals logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%23+1.6Craft & service penalty80−2Experts Score= 88Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.88SCORE

Alicea Tax Professionals

Vineland, NJ · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #75Position by Experts Score among all companies we track in this category. of 155 tax preparation services · 4.9★ from 104 Google reviews

Report card

Percentile vs other tax preparation services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Alicea Tax Professionals is better than 96% of tax preparation services.A
96
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Alicea Tax Professionals is better than 91% of tax preparation services.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Alicea Tax Professionals is better than 80% of tax preparation services.A
80
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Alicea Tax Professionals is better than 100% of tax preparation services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Alicea Tax Professionals is better than 100% of tax preparation services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Alicea Tax Professionals is better than 23% of tax preparation services.D
23

Reviews for your job

Customers hired Alicea Tax Professionals for 4 kinds of job.

Alicea Tax Professionals for income tax return filing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.30
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 90/100.How Job match is calculatedBuilt only from reviews Google tagged “Income tax return filing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#10 / 76
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 30 Google reviews tagged “Income tax return filing” · showing 20

AntonioLocal Guide · 27 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

Always exceptional and polite. We've come here for many years and will continue to do so. They are professional in every way, very knowledgeable, and answer any concerns we've ever had. Thank you Martin for always being as you and your team have been.

Great priceIncome tax return filingIncome tax return preparation
Maria1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

My family and i have been with Mr Alicea for many years for income tax filing and more and so far we get excellent service 100% all the time, the staff are friendly and accommodating and Mr Alicea is exceptionally thorough in filing our taxes,

Reasonable priceIncome tax return filing
JerZ7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I chose to see Eduardo Urena because of all the amazing google reviews that shouted him out and I must say they were all well deserved reviews! He provided exceptional service! I found my new go to guy for my taxes! Thank you so much Eduardo and I’ll be seeing you again next year!

Great priceIncome tax return filing
Johanna5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Eduardo it's our family tax guy. Great work never any issues

Income tax return filing
Sary1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Eduardo did an amazing job maximizing my return. Highly recommended!

Income tax return filing
emily5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

I had a great experience working with Eduardo. He did an excellent job handling everything and made the entire process smooth and stress-free. What really stood out was how thoroughly he explained each step, making sure I fully understood what was going on and why. He was patient, knowledgeable, and always willing…

Great priceTax AccountingIncome tax return filingIncome tax return preparation
Xavier5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

The service I got here is top tier. Eduardo is the cream of the crop of tax consultants. Highly recommended.

Reasonable priceTax AccountingIncome tax return filing
Lisa11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo is TOP NOTCH, fair firm and consistent with his work, 10 out of 10 highly recommended!!! We have very difficult taxes IMO and he breezes through them with a smile and immense confidence! Thank you again and again

Great priceIncome tax return filingIncome tax return preparation
Brittany7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo is amazing! He helped us maximize our return and he was very kind and pleasant!

Income tax return filing
Areli6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo is always available when in need to get stuff done. He’s quick and has answers to our questions. Very helpful

Great priceIncome tax return filing
Chelsey2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo is absolutely phenomenal! Miracle worker! He does such an amazing job with helping and is super kind. His work is exceptional. I recommend and send many of my friends and family to him!!

Income tax return filing
Brooke7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo is great! I had a pleasant experience and would recommend utilizing the tax services.

Income tax return filing
Isabella4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo did an amazing job with my taxes and got me the biggest refund I have ever gotten! Super easy and quick highly recommend!

Great priceIncome tax return filing
Alaniss1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo es súper rápido y me explicó que necesitaba para obtener más dinero! Gracias!!

Reasonable priceIncome tax return filing
Santos2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo was a true professional and got me the best refund I've ever gotten!

Great priceIncome tax return filing
Odalys5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Eduardo came highly recommended and he did not disappoint at all. He was absolutely wonderful, very knowledgeable, friendly and was able to help us compared to previously years. He answered all of our questions. Needless to say we will be returning year after year. Recommending him to all of our friends and family. Thank you Eduardo!!

Reasonable priceIncome tax return filing
Daniel4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Eduardo U. was great and very helpful. He maximized my return and also answered my questions to find every little deduction he could for me. I'll definitely recommend for businesses and personal!

Great priceTax problem consultingIncome tax return filing
E2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Eduardo was very helpful!

Great priceIncome tax return filing
Franchelie2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

I am truly grateful to Eduardo Ureña for his professionalism, knowledge, and dedication. The entire tax process felt smooth, clear, and stress-free thanks to his guidance and attention to detail. He took the time to explain everything patiently and made sure all questions were answered with care.

Great priceIncome tax return filing
El1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

They are very professional and very knowledgeable in every way , Eduardo did my taxes and I couldn’t have gotten a better service from anywhere else , was very understanding and patient with me and my mother , if you guys are looking forward to do taxes you should most definitely check ALICEA TAX PROFESSIONALS , ask…

Great priceIncome tax return filing

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Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 67%Reasonable 33%Overpriced 0%Not sure 0%

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