How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%72+17.5Value 14%100+14.1Replies to reviews 7%17+1.2Craft & service penalty91−0.9Momentum penalty24−7.6Experts Score= 73Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.73SCOREAllure Studio
Apopka, FL · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #135Position by Experts Score among all companies we track in this category. of 147 makeup artists · 4.9★ from 222 Google reviews
Report card
Percentile vs other makeup artists (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and craft & service; weakest: replies to reviews.
Reviews for your job
Customers hired Allure Studio for 8 kinds of job.
Allure Studio for dreadlocks
Clear ✕All 61 Google reviews tagged “Dreadlocks”
I enjoyed this studio she did a good job professional and all staff was nice and also got my nails done previous day. I will be Coming back. She retwisted fast.
Thank you so much Marshay for your time and patience and making sure my daughter hair was conditioned and treated properly. You did a great job and my daughter loves it. Your hard work and dedication will continue to bless you. I appreciate you and bless you
Marsha is a great loctician. I love the way she takes care of my locs. I would recommend Marsha to my friends and family for their locs maintenance.
I called for a last min wash and retwist and Marshay was able to fit me in within an hour and half. Her shop had a calm aura, and loved how comfortable everyone made me feel. The shop is right down the street from my house. She did an amazing job with my hair for a reasonable price. Definitely will be back for a retwist.
My locs journey started with a friend recommending Marsha (owner of Allure). Booked my appointment Sept. 2024 and have seen growth and the results I was hoping for. Marsha is skilled, gentle, and provides a calming/relaxing environment of service. I have been satisfied with every interaction we have had and will…
Gifted Hands, Marshay moves super fast and does amazing styles!
Marshay is hands down the BEST to ever do it!!! I started with her May 2023 and since then she not only helped with the growth of my hair but also with starting and maintaining healthy hair. I truly believe she has gifted hands from God! Thank you Marshay!!!!
An amazing experience with an amazing stylist!!!
I’ve been coming to this salon for a year now and my experience each time has been wonderful. The soft color decor is very welcoming and the playlist will always hit. The service is fast, friendly with great conversation.
Love my new loctician Marshay she is the best and growing my hair super fast. The shop is not only beautiful but everyone there is friendly and courteous. Also it’s a one stop shop get your locs, braids and lashes done in one spot, just book now!
I was so pleased and happy. I loved everything about the service I received. Marshay was so professional and meticulous with my hair at every step of the process that I truly recommend her and her business.
I’m very appreciative for the work being done here! These ladies know the ins and outs of hair growth and restoration!!
I wanted to find a professional to start my locs, Allure made sure I felt comfortable while making my dream possible. I get compliments everywhere I go, I’m in love with my hair. Forever customers.
I have had the opportunity to receive many services from many stylist at this salon and the service that they provide has exceeded my expectations . I was fortunate to get braids from Stephanie who was on time and responded to my inquiries at a reasonable time, she also was able to give me the exact style that I…
Marshay is the GOAT!!! I started coming to her in 2020 my hair was an absolute disaster due to a psoriasis outbreak that caused my hair to thin out and flake. I was extremely annoyed and embarrassed on how my locks looked. In the beginning she educated me and nursed my hair back to health. It is now 4 years later…
Ms. Marshay does an excellent job maintaining and styling my son’s locs. She is prompt, skilled, professional, and very knowledgeable on natural hair care. Highly recommended 🙂
Great service from Marshay & Dashley I got a retweet and style, make up and nails done. Absolutely will keep booking here!
My son and I get our locs done at Allure salon. The salon is nice, clean and the loc service from Marsha is great. My little one had been going to Marsha since he was three years old and she's really good with him and the kids in general. I would definitely recommend her services to anyone in need of a loctician in Orlando, FL.
Great service great prices🔥🔥🔥🔥
Go book my girl the best loctician in town...she will get you right for any occasion... not to mention she has a great personality that will welcome you...so go head put you some clothes on and get you hair did by my girl tell her shelly sent you...one love ❤️
I love this salon, it’s very clean . Marsha is very professional. Also she’s on time with her clients. She very knowledgeable and exceeds my expectations. Definitely would recommend her. - Keisha
I will recommend Allure studio to anyone, great environment the place is very clean and all the staff are very professional.
First time meeting Marsha after a reccomendation from one of her clients. ❤️ her! She did a phenomenal job on my daughter's starter dreads. She is our new hair stylist
Marshay did a wonderful job on my locs I will definitely be back
So happy to find this place, great atmosphere with great people working, I had my locs repaired and retwist also some were reattached the service went smoothly and did not spend the day in a salon I would definitely recommend them
Absolutely amazing
Marshay is a talented stylist who not only saved my damaged hair once, but twice! She’s very knowledgeable about hair care, and I always get compliments from people when she styles my hair. I’m very satisfied with her services. I won’t be using anyone else.
I drove 3 hours just to have Marshay start my locs journey and hands down this is by far one of the best salons I've ever visited from the hospitality to the salon talks and the freshments everything is A1. If you haven't booked your appointment yet then what are you waiting for!!!
Allure studios is the place to be! The environment is clean and the vibe is unmatched. The women of Allure studios are extremely talented. If you’re looking for a loctician, I highly recommend Marshay. She has been my stylist for 4 years now and she’s stuck with me for ever.
Impeccable service, timely, clean salon, punctual and professional. If you are not using Marsha for natural service in Orlando you’re missing out!
Great location and atmosphere. My daughter love going there to get her hair retwist and style.
I love the cleanliness of the shop and it’s in a convenient location. My son’s hair always comes out neat and looks fresh. Marsha is very professional and very informative and I would continue to refer my friends and family to her.
Very professional and quick service. Very friendly also and extremely talented. Any loc style you can think of Marsha can do it!
My daughter has been getting her hair serviced my the owner for almost 2 years, i was lucky to have found her especially being new to the state and area at the time. Her work is clean and efficient and always have my baby girl looking good....
Truly love going to allure for my loc retwist. Marshay has over a decade experience and I would not trust my locs with anyone else but her! Her staff is very friendly! I am always greeted with professionalism. Would recommend Allure to my friends and family!
welcoming/ inviting environment. friendly, professional staff. Overall great energy. Will definitely return.
Loved the service that was provided for my son and the stylist (Marsha) was very informative about the hair maintenance. The overall shop was clean and very professional. Will definitely continue services and recommend other people to book an appointment.
Marshay is very professional and attentive to details. Her salon has a very relaxing and inviting atmosphere when you enter. Her quality of care for her customers hair is impeccable. I’m Thankful to start this loc journey with her.
I always have a great experience
The salon has a very relaxing atmosphere. Marshay is very professional and super talented. Her products are awesome as well. I got my first style after having my locs 2 years and I've gotten so many compliments. I am so glad that I have found a new salon and stylist.
I’ve been getting my hair done at Allure Studio for almost 2 years. It exhibits elegance and professionalism from the moment you walk in. The salon is always clean and smells nice. My Loctician, Marshay is the best. She’s very knowledgeable in locs and is passionate about what she does. Also, makes it a point to…
My Loctician Marshay at Allure is very professional with such positive vibes, I love coming here to get my wash and fresh twist from her. The environment is very welcoming and professional.. I have been coming to her for almost two years and I refuse to allow anyone else to touch my hair.
I started my loc journey in March 2021 and my hair had flourished so much within the last year. I have had so many people ask me who my Loctician is- Marshay is great!!!
Today I start my Dreadlocks with Marshay she’s very professional ✅ great personality✅ The atmosphere at their salon it’s Amazing great customer service +. I can’t wait till my next appointment Thank you Marshay
Love love LOVE my loctictian Marshay!!! She is always so friendly and welcoming whenever I arrive at the shop. Easy scheduling! The shop is always in beautiful condition and the staff there are always upbeat and positive. Never had a bad experience and will forever return. Thank you and your staff for such a great experience!
Got my hair done by Marsha for my wedding and I was very pleased! I loved that she used her own natural products too. Everyone loved my hair!
Had an appointment at 11am Sat 11/23/21 was in route when i was told to take my time because Marshay was behind schedule. She started washing my hair and adding color but she did it fast and sloppy which resulted in all my ears and shirt stained with black dye . I got know apology or discount when it supposedly was…
I drove 1h and 35 mns to go there. It is not only the great service, the professionalism but also the cleanliness of the place. Today, she did a great job with my locks AGAIN. I appreciate the care! Thank you!
Allure Studio did an amazing job starting my locks. The ladies are professional and have created a warm welcoming atmosphere at their salon. Not only are you receiving a new hair style, but phenomenal customer service as well. I can’t wait till my next appointment!
Love love love my first experience with Mama Marsha. Her work is amazing and professional. Shop very clean and very well decorated. Thank you for the loving loc wash, retwist, and style
Thank you so much again. Very professional environment and very clean. Cleans after each customer and very protective covid wise. Will be going back ❤️
I’m very pleased , thanks again u did a awesome job I love it … :) 🥰
Rating only, no written review.
Rating only, no written review.
Rating only, no written review.
Rating only, no written review.
Rating only, no written review.
Rating only, no written review.
Rating only, no written review.
Rating only, no written review.
Rating only, no written review.
Price
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Hairstyling | 80 | $43–$108 |
| Dreadlocks | 61 | — |
| Braids | 16 | — |
| Hair extensions | 12 | — |
| Hair coloring | 11 | $108–$214 |
| Updos | 4 | — |
| Twist braids | 4 | — |
| Manicure | 4 | $56–$88 |
