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Allure Studio

Hair salon · Apopka, FL · reviewed since 2020

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%72+17.5Value 14%100+14.1Replies to reviews 7%17+1.2Craft & service penalty91−0.9Momentum penalty24−7.6Experts Score= 73Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.73SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#135 of 147 makeup artistsPosition by Experts Score among all companies we track in this category. · better than 8%
4.9 ★★★★★ 222 Google reviews · 24 photos
97%five-star reviews
4.27★last 12 monthsAverage stars on reviews from the last 12 months only.
7.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
$124typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Allure Studio at a glance

Google reviewers rate Allure Studio 4.9 out of 5 based on 222 reviews, highlighting punctual appointments, fair pricing, and skilled services including braids, locs, and lashes. Customers frequently describe the salon environment as clean, welcoming, and professional, with staff noted for their patience and educational approach to hair care. The primary criticism involves a single instance of a delayed appointment where rushed service resulted in product stains and a lack of apology, contrasting with the generally positive feedback regarding reliability and attention to detail.

  • Google rating: 4.9 out of 5 from 222 reviews (97% five-star).
  • Reviews on this page: 222 Google reviews (159 with written comments, 25 with photos).
  • Owner responses: the business replied to 0% of reviews.
  • Most recent review: August 8, 2026.
  • Service: Makeup Artist serving Apopka, Florida.

Data from Google, last updated November 6, 2026.

Score profile vs other makeup artists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and craft & service; weakest: replies to reviews.

Satisfaction90Reliability72Craft & service91Value100Momentum24Replies to reviews17Satisfaction: 90 (median 95)Reliability: 72 (median 95)Craft & service: 91 (median 99)Value: 100 (median 100)Momentum: 24 (median 100)Replies to reviews: 17 (median 60)
Allure StudioMakeup Artists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Allure Studio: 90/100 on this factor. Category median: 95.A
90
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Allure Studio: 72/100 on this factor. Category median: 95.B
72
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Allure Studio: 91/100 on this factor. Category median: 99.A
91
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Allure Studio: 100/100 on this factor. Category median: 100.A
100
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Allure Studio: 24/100 on this factor. Category median: 100.D
24
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Allure Studio: 17/100 on this factor. Category median: 60.F
17

Bar = this company · dark tick = category median.

Star ratings

222 Google reviews we collected

  • 5 stars21597%
  • 4 stars42%
  • 3 stars00%
  • 2 stars00%
  • 1 star31%

Praise vs complaints

Phrases our text analysis found in 159 written reviews

  • Praise19698%
  • Complaints42%

Price

What customers reported paying

$124+57% vs typical makeup artists

Middle half of what 23 customers paid ($93–$162) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude7739%
  • Quality & results4221%
  • Would recommend3719%
  • Speed & response2915%
  • Price & value74%
  • Communication42%
  • Honesty & trust42%

What customers talk about

We read 159 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I enjoyed this studio she did a good job professional and all staff was nice and also got my nails done previous day.”
  • “She did an amazing job with my hair for a reasonable price.”
    “She started washing my hair and adding color but she did it fast and sloppy which resulted in all my ears and shirt stained with black dye .”
  • “I would recommend Marsha to my friends and family for their locs maintenance.”
  • “My appointment started right on time, the Naelle was incredibly, very professional and the pricing was totally fair.”
  • “…ds from Stephanie who was on time and responded to my inquiries at a reasonable time, she also was able to give me the exact style that I wanted.…”
  • “Antoine was punctual, communicative, and made me feel completely at ease.”
  • “Dashley is always on time, prompt, and incredibly reliable.”

People customers mention

  • Marshay 22 reviews
  • Marsha 16 reviews
  • Studios 8 reviews
  • Orlando 5 reviews
  • Shawnta 5 reviews
  • Loctician 4 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Allure Studio for 8 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

NatashaLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I enjoyed this studio she did a good job professional and all staff was nice and also got my nails done previous day. I will be Coming back. She retwisted fast.

Paid $160–180HairstylingDreadlocks
AmethystLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★

I got my hair braided so I can wear a wig. My hairstylist Kate educated me on how to take care of my hair and was friendly. She was also patient with detangling my hair before blow drying. I am definitely going to be coming back like a boomerang.

Paid $20–40Braids
faradiaLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

I called for a last min wash and retwist and Marshay was able to fit me in within an hour and half. Her shop had a calm aura, and loved how comfortable everyone made me feel. The shop is right down the street from my house. She did an amazing job with my hair for a reasonable price. Definitely will be back for a retwist.

Paid $120–140Dreadlocks
MJ8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Marshay is hands down the BEST to ever do it!!! I started with her May 2023 and since then she not only helped with the growth of my hair but also with starting and maintaining healthy hair. I truly believe she has gifted hands from God! Thank you Marshay!!!!

Customer photo from MJ's reviewCustomer photo from MJ's reviewCustomer photo from MJ's review
Paid $120–140Dreadlocks
Michelle5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

My hairstylist is Dashely and she is very professional. And whenever I walk in she is always polite and pleasant, she greets me with a warm smile and hug. She’s the BEST and I absolutely just LOVE her. Thank you Dashley for everything

Paid $80–100Service not listed
jlominy14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I’ve been coming to this salon for a year now and my experience each time has been wonderful. The soft color decor is very welcoming and the playlist will always hit. The service is fast, friendly with great conversation.

Paid $120–140HairstylingDreadlocksHair hydration treatments

Photos

Customer reviews

4.9 ★★★★★ 222 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Natasha HamlettLocal Guide · 34 reviewsTotal number of Google reviews Natasha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I enjoyed this studio she did a good job professional and all staff was nice and also got my nails done previous day. I will be Coming back. She retwisted fast.

  • Price: $160–180
  • Services: Hairstyling, Dreadlocks
kyra L6 reviewsTotal number of Google reviews kyra has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thank you so much Marshay for your time and patience and making sure my daughter hair was conditioned and treated properly. You did a great job and my daughter loves it. Your hard work and dedication will continue to bless you. I appreciate you and bless you

  • Services: Dreadlocks
Amethyst IngramLocal Guide · 30 reviewsTotal number of Google reviews Amethyst has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I got my hair braided so I can wear a wig. My hairstylist Kate educated me on how to take care of my hair and was friendly. She was also patient with detangling my hair before blow drying. I am definitely going to be coming back like a boomerang.

  • Price: $20–40
  • Services: Braids
Conroy Williams3 reviewsTotal number of Google reviews Conroy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

"I had a fantastic experience! My appointment started right on time, the Naelle was incredibly, very professional and the pricing was totally fair. The whole environment was comfortable and welcoming. I highly recommend them!

  • Services: Braids
Mrz Jackson2 reviewsTotal number of Google reviews Mrz has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Top‑tier loctician work. My retwist are always crisp, my parts are clean, and the styles are flawless. The vibe in the salon is unmatched — professional, friendly, and full of good energy. If you want your locs done right by people who actually know hair, this is the spot.

  • Services: Service not listed
Vaneya Gaines8 reviewsTotal number of Google reviews Vaneya has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Marsha is a great loctician. I love the way she takes care of my locs. I would recommend Marsha to my friends and family for their locs maintenance.

  • Services: Dreadlocks
faradia ManuelLocal Guide · 9 reviewsTotal number of Google reviews faradia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I called for a last min wash and retwist and Marshay was able to fit me in within an hour and half. Her shop had a calm aura, and loved how comfortable everyone made me feel. The shop is right down the street from my house. She did an amazing job with my hair for a reasonable price. Definitely will be back for a retwist.

  • Price: $120–140
  • Services: Dreadlocks
kayla jean1 reviewTotal number of Google reviews kayla has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very great service and the environment is very chill i recommend this hair salon and i will be back

Response from the owner · 9 months ago

Thank you so much for your feedback. We try are best to maintain the best environment for all of are clients and we can wait for your return!!

Janet Claude3 reviewsTotal number of Google reviews Janet has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very nice and welcoming I highly recommend for all your need's

  • Price: $80–100
  • Services: Braids
Robert3 reviewsTotal number of Google reviews Robert has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

This was my first time going to them and I must say the business was so neat and clean and smelt good from the Front to the bathroom that place rocked and they customer service was very good highly recommend and they good work

Allure Studio on Google Maps →

Business details