Karissa Kozola2 reviewsTotal number of Google reviews Karissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIrina did a fantastic job on my brows. I am beyond happy with my nano brows
Permanent Beauty by Irina
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%100+58.7Reliability 26%99+25.8Value 15%90+13.7Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#43 of 147 makeup artistsPosition by Experts Score among all companies we track in this category. · better than 71%
5.0 ★★★★★ 137 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
44%reviews answered by the owner
Nov 2026latest review
Permanent Beauty by Irina at a glance
Google reviewers rate Permanent Beauty by Irina 5/5 based on 137 reviews, with the owner responding to 44 percent of them. Clients consistently praise the clinic for natural results in services including nano brows, lip blush, and eyeliner. Recurring themes highlight the artist’s attention to detail, clear communication, and ability to make first-time patients feel comfortable. No common criticisms appear in the provided five-star excerpts, as all feedback focuses on satisfaction with the final aesthetic outcomes and professional care.
- Google rating: 5.0 out of 5 from 137 reviews (100% five-star).
- Reviews on this page: 137 Google reviews (126 with written comments, 10 with photos).
- Owner responses: the business replied to 44% of reviews.
- Most recent review: November 2, 2026.
- Service: Makeup Artist serving Apopka, Florida.
Data from Google, last updated November 6, 2026.
Score profile vs other makeup artists
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and craft & service; weakest: value.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Permanent Beauty by Irina: 100/100 on this factor. Category median: 95.A
100
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Permanent Beauty by Irina: 99/100 on this factor. Category median: 95.A
99
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Permanent Beauty by Irina: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Permanent Beauty by Irina: 90/100 on this factor. Category median: 100.A
90
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Permanent Beauty by Irina: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 60.–
–
Bar = this company · dark tick = category median.
Star ratings
137 Google reviews we collected
- 5 stars137100%
- 4 stars00%
- 3 stars00%
- 2 stars00%
- 1 star00%
Praise vs complaints
Phrases our text analysis found in 126 written reviews
- Praise17899%
- Complaints21%
Topic share
How often each topic comes up in the written reviews
- Staff & attitude5430%
- Would recommend5128%
- Quality & results3721%
- Honesty & trust2112%
- Communication127%
- Price & value32%
- Speed & response21%
What customers talk about
We read 126 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“…e getting permanent makeup and Irina's attention to detail and warm, professional approach made me feel comfortable and confident throughout the proce…”
“If you’re considering permanent makeup, I highly recommend Irina!”
“This was my first time getting permanent makeup and Irina's attention to detail and warm, professional approach made me feel comfortable and confident…”
“I am genuinely impressed by her profound experience, meticulous precision, and undeniable talent.”
“This was my first time getting nanobrows and Irina explained everything as she went and made me feel so comfortable.”
“The brows look completely natural with my fair complexion and I don’t have to do much when I wear makeup.”
“Irina’s warm personality and professionalism immediately made me feel comfortable.”
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Permanent Beauty by Irina for 7 kinds of job. Pick one to see what they paid and said.
Recent reviews
Melissa10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
I’m so glad I found Permanent Beauty by Irina! I absolutely love my lip blush! My results are natural, beautiful, and make getting ready so much easier. Irina is a talented artist who takes the time to listen, answer questions, and choose the right colors and shapes to complement your features. This was my first…
Melissa5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
Irina was absolutely wonderful! She took extra care to achieve the natural, subtle intralash look I wanted for both my upper and lower lash lines. She was calm, gentle, and meticulous throughout the entire process. The results were exactly what I was hoping for, and I couldn’t be happier with my experience. Highly recommend!
Jack6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
I was very pleased with Irina's service. The only regret I have was the fact that I didn't come across her sooner.😁
Mischa4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
Irina did a fantastic job on my eyebrows!! She is warm, kind, and a detailed perfectionist!! This was my first time getting nanobrows and Irina explained everything as she went and made me feel so comfortable. I could not be happier with the way my eyebrows look now. So thankful I found Irina!
BethanneLocal Guide · 44 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Irina is so detailed oriented and a perfectionist and it shows in her work. My eyebrows look great, I no longer have to put them on every morning lol, and I will be back for more services
RebeccaLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★★★★
I have been going to Irina for around 10 years for my permanent eyebrows and eyeliner… And every couple of years I go for my touchups… She is always so professional, welcoming and talented and I love the effects when they are finished… I also love being able to walk out the door in the morning without having to put…
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Eyebrows | 15 | — |
| Ombre eyebrow styling | 9 | — |
| Permanent lip makeup | 7 | — |
| Powder brow styling | 6 | — |
| Permanent makeup touch-ups | 6 | — |
| Eyeliners | 4 | — |
| Permanent eyeliner | 2 | — |
Compare with
Photos
Customer reviews
5.0 ★★★★★ 137 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Melissa Powers10 reviewsTotal number of Google reviews Melissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI’m so glad I found Permanent Beauty by Irina! I absolutely love my lip blush! My results are natural, beautiful, and make getting ready so much easier. Irina is a talented artist who takes the time to listen, answer questions, and choose the right colors and shapes to complement your features. This was my first time getting permanent makeup and Irina's attention to detail and warm, professional approach made me feel comfortable and confident throughout the process. I truly appreciate her guidance every step of the way. I've already scheduled my brow appointment and told friends about her! If you’re considering permanent makeup, I highly recommend Irina!
Response from the owner · a week ago
I appreciate you choosing me! And your feedback 💕
Melissa Dale5 reviewsTotal number of Google reviews Melissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIrina was absolutely wonderful! She took extra care to achieve the natural, subtle intralash look I wanted for both my upper and lower lash lines. She was calm, gentle, and meticulous throughout the entire process. The results were exactly what I was hoping for, and I couldn’t be happier with my experience. Highly recommend!
Response from the owner · a week ago
Thank you so much, Melissa! It’s my pleasure!
Jack Castor6 reviewsTotal number of Google reviews Jack has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI was very pleased with Irina's service. The only regret I have was the fact that I didn't come across her sooner.😁
Response from the owner · 3 weeks ago
It was my pleasure ! 🙂
Mischa B4 reviewsTotal number of Google reviews Mischa has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIrina did a fantastic job on my eyebrows!! She is warm, kind, and a detailed perfectionist!! This was my first time getting nanobrows and Irina explained everything as she went and made me feel so comfortable. I could not be happier with the way my eyebrows look now. So thankful I found Irina!
Bethanne WeissLocal Guide · 44 reviewsTotal number of Google reviews Bethanne has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIrina is so detailed oriented and a perfectionist and it shows in her work. My eyebrows look great, I no longer have to put them on every morning lol, and I will be back for more services
Response from the owner · a month ago
Thank you so much Bethanne! I appreciate your trust 💕can’t wait to do your eyeliner and lips as well 😘
Rebecca ThyssenLocal Guide · 17 reviewsTotal number of Google reviews Rebecca has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleI have been going to Irina for around 10 years for my permanent eyebrows and eyeliner… And every couple of years I go for my touchups… She is always so professional, welcoming and talented and I love the effects when they are finished… I also love being able to walk out the door in the morning without having to put makeup on… It seriously changed my life. I would highly recommend Irina…
Erika JulianiLocal Guide · 15 reviewsTotal number of Google reviews Erika has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIrina is an artist! She did my eyeliner and eyebrows. I am extremely happy and highly recommend her. Thank you Irina, you’re the best!!!
Victoria Ortiz7 reviewsTotal number of Google reviews Victoria has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIrina is terrific, she’s truly an artist! Takes her time to understand what her clients need and executes perfectly. So happy I found her!
Response from the owner · 2 months ago
Thank you so much, Victoria! It was my please to meet you and thank you so mu for your trust !
Darlene Ortiz5 reviewsTotal number of Google reviews Darlene has written across all businesses on Google Maps, not just this one.
Review from Google · view on GoogleIrina did a fantastic job with my eyebrows and eye liner. I’m very happy with them look very natural.. Thank you, Irina
Business details
- Address: 976 N Orange Ave, Winter Park, FL 32789
- Phone: (407) 775-9206
- Website: permanent-beauty-by-irina.square.site
- Service area: Apopka, FL