iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%98+25.6Value 15%100+15.2Experts Score= 99Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.99SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#19 of 147 makeup artistsiPosition by Experts Score among all companies we track in this category. · better than 88%
5.0★★★★★144 Google reviews · 24 photos
99%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Clients consistently praise the punctuality, professional communication, and calming atmosphere provided during bridal and event makeup services. Reviews highlight the artist's ability to create natural, long-lasting looks that withstand Florida heat, while noting the clean and organized studio environment. With a perfect five-star rating from 144 reviews, customers frequently mention the ease of booking and the personalized attention received from initial inquiry through to the final application.
Google rating: 5.0 out of 5 from 144 reviews (99% five-star).
Reviews on this page: 144 Google reviews (129 with written comments, 36 with photos).
Owner responses: the business replied to 99% of reviews.
Most recent review: October 31, 2026.
Service: Makeup Artist serving Apopka, Florida.
Data from Google, last updated November 6, 2026.
Score profile vs other makeup artists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: reliability.
Jo Michelle Pro MakeupMakeup Artists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Jo Michelle Pro Makeup: 99/100 on this factor. Category median: 95.A
99
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Jo Michelle Pro Makeup: 98/100 on this factor. Category median: 95.A
98
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Jo Michelle Pro Makeup: 100/100 on this factor. Category median: 99.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Jo Michelle Pro Makeup: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Jo Michelle Pro Makeup: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 60.–
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Bar = this company · dark tick = category median.
Star ratings
144 Google reviews we collected
5.0of 5
5 stars14399%
4 stars00%
3 stars11%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 129 written reviews
99%praise
Praise18899%
Complaints11%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude7540%
Would recommend3418%
Quality & results3317%
Speed & response2413%
Communication147%
Honesty & trust63%
Price & value32%
What customers talk about
We read 129 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I had the jitters before one of the biggest moments of my life, and she was so calm, caring, and present with me.”
“I highly recommend Jo Michelle to any bride looking for a makeup artist who brings professionalism, warmth, and a personal touch to the experience.”
“Joe Michelle did an absolutely amazing job on my makeup for my 40th birthday.”
“Her communication prior to, and on the day of the wedding was prompt, professional, and kind.”
“Her space was warm and welcoming, communication was effortless, and her demeanor was so kind and calming.”
“Jo Michelle understood how important this moment was to me, and her dedication and genuine care did not go unnoticed.”
“She was so worth it and I would choose her again in a heartbeat!”
People customers mention
Orlando4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Jo Michelle Pro Makeup for 8 kinds of job. Pick one to see what they paid and said.
GGaslande5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 days ago★★★★★
If you are planning your wedding, I cannot recommend Jo Michelle enough! She is so talented, but what I loved most was how she made getting ready feel special. From my very first inquiry to the trial to the wedding day, everything was so easy and smooth. Jo Michelle is the sweetest and coolest person to have by your…
TThe6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★
From a wedding coordinator's perspective - Jo Michelle was excellent to work with! Her communication prior to, and on the day of the wedding was prompt, professional, and kind. My client and her wedding party looked beautiful on her big day, and we will definitely be recommending Jo Michelle to our Orlando brides again soon!!
CCandice2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Jo Michelle is a TOP TIER make up artist!
Professional, knowledgeable, respectful of your time, and super consistent! I’ve always admired her work from afar but this time I got to sit in her chair! So grateful I did! My makeup was absolutely flawless💕
NNaomi5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Had a wonderful time! Truly recommend her to anyone. Great to talk to and is very detail oriented. She exceeded my expectations and gave not just me but my family members fabulous results!
CChelseaLocal Guide · 22 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Jo Michelle did my makeup for my wedding and my engagement photoshoot and she was truly amazing. Her vibe is very calming & relaxing and I just enjoyed being around her and then I got up looking amazing. There were some AC issues at my wedding venue so she had to correct my makeup a few times between my eyes…
SStacyann4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Jo is an absolute professional at what she does! That atmosphere that she establishes in her studio is peaceful and serene. She is graceful, detailed in her work, and accommodating to her clients. She designed my makeup for my wedding photoshoot and I was truly impressed with how natural and beautiful my makeup…
If you are planning your wedding, I cannot recommend Jo Michelle enough! She is so talented, but what I loved most was how she made getting ready feel special. From my very first inquiry to the trial to the wedding day, everything was so easy and smooth. Jo Michelle is the sweetest and coolest person to have by your side. I had the jitters before one of the biggest moments of my life, and she was so calm, caring, and present with me. She helped me hold back the happy tears and played music that had us all smiling and dancing. She also did my mom's and my mother in law's makeup, and they both looked absolutely beautiful. Jo Michelle, thank you from the bottom of my heart for being part of our day. I am so grateful and truly honored to share this review.
Response from the owner · 6 days ago
🥰🥰 I appreciate you! Thank you for taking the time out to write such a lovely review & trusting me to share in your day!! Much much blessings to you and your union 🎉🎉❤️❤️❤️
V
VeronicaLocal Guide · 12 reviewsiTotal number of Google reviews Veronica has written across all businesses on Google Maps, not just this one.
Exceptional Bridal Makeup Experience – Jo Michelle!
I had the pleasure of having Jo Michelle as my makeup artist for my wedding, and she was absolutely wonderful!
With an early morning wedding ceremony, our makeup preparations began at 6:00 AM, and Jo Michelle arrived punctually, ready to work her magic! Her professionalism, warm personality, and positive energy made such a difference during an already exciting and emotional morning.
What truly stood out was how personable, attentive, and accommodating she was with everyone in my wedding party. Despite the early hour and busy schedule, she made each of us feel special, comfortable, and, most importantly, like we were her top priority. Nothing felt rushed, and her calm, friendly demeanor helped create a relaxed and enjoyable atmosphere as we prepared for the big day.
Jo Michelle understood how important this moment was to me, and her dedication and genuine care did not go unnoticed.
Having someone who is not only talented but also dependable, professional, and genuinely invested in her clients makes all the difference on your wedding day.
I highly recommend Jo Michelle to any bride looking for a makeup artist who brings professionalism, warmth, and a personal touch to the experience.
Thank you, Jo Michelle, for starting our wedding day on such a beautiful and positive note! You helped make our morning just as memorable as the celebration itself. ❤️
Veronica
Response from the owner · 6 days ago
Wow! Thank you so much for taking the time to share such a thoughtful and heartfelt review! It was truly an honor to be part of such a special day. I’m so grateful you trusted me with such an important occasion. Wishing you and your husband a lifetime of love, laughter, and beautiful memories 🥰🥰
T
The Right Vibez6 reviewsiTotal number of Google reviews The has written across all businesses on Google Maps, not just this one.
From a wedding coordinator's perspective - Jo Michelle was excellent to work with! Her communication prior to, and on the day of the wedding was prompt, professional, and kind. My client and her wedding party looked beautiful on her big day, and we will definitely be recommending Jo Michelle to our Orlando brides again soon!!
Response from the owner · a week ago
🎉🎉 we make a great team! Thank you for the kind review and see you at the next one 🥰🥰
C
Candice Hendley2 reviewsiTotal number of Google reviews Candice has written across all businesses on Google Maps, not just this one.
Jo Michelle is a TOP TIER make up artist!
Professional, knowledgeable, respectful of your time, and super consistent! I’ve always admired her work from afar but this time I got to sit in her chair! So grateful I did! My makeup was absolutely flawless💕
Response from the owner · 2 weeks ago
I appreciate you Candice!! It was a joy doing your makeup, and can’t wait to connect again in the future, hopefully collaborating on hair and makeup 🥳❤️❤️
N
Naomi PO5 reviewsiTotal number of Google reviews Naomi has written across all businesses on Google Maps, not just this one.
Had a wonderful time! Truly recommend her to anyone. Great to talk to and is very detail oriented. She exceeded my expectations and gave not just me but my family members fabulous results!
Response from the owner · 3 weeks ago
Thank you so much for your review and for trusing me Naomi!!! It was a pleasure!
C
Chelsea GrahamLocal Guide · 22 reviewsiTotal number of Google reviews Chelsea has written across all businesses on Google Maps, not just this one.
Jo Michelle did my makeup for my wedding and my engagement photoshoot and she was truly amazing. Her vibe is very calming & relaxing and I just enjoyed being around her and then I got up looking amazing. There were some AC issues at my wedding venue so she had to correct my makeup a few times between my eyes watering & the heat. She could tell I was panicking & helped me relax when things got stressful. She was truly a blessing.
Response from the owner · 3 weeks ago
Chelseaaaa you were an absolute JOY to work with! We handled the situations with grace, and your photos came out so beautifully. Reje did that! Thank you for choosing me beautiful!
S
Stacyann Louis4 reviewsiTotal number of Google reviews Stacyann has written across all businesses on Google Maps, not just this one.
Jo is an absolute professional at what she does! That atmosphere that she establishes in her studio is peaceful and serene. She is graceful, detailed in her work, and accommodating to her clients. She designed my makeup for my wedding photoshoot and I was truly impressed with how natural and beautiful my makeup turned out.
Thank you for helping to ensure my day was special Jo!!! 🤗
Response from the owner · 2 weeks ago
StacyAnn!! Thank you 🙏 for your kind review! I enjoyed our session so much and so glad you were pleased! Much much blessings❤️❤️❤️
M
Mits587 reviewsiTotal number of Google reviews Mits58 has written across all businesses on Google Maps, not just this one.
Jo Michelle is the best. I will recommend her to anyone that needs an article as her. The care and the tenderness that she deal with you is very special. At 65.,and not always in makeup, it was amazing to see myself look so beautiful. Thank you @jo Michelle Pro Makeup.
Response from the owner · 2 weeks ago
Mrs Ann Maria I’m so glad our families have connected and I hope we continue to create beautiful moments! Thank you 🙏 for trusting me with your makeup!
D
Dominique Holder8 reviewsiTotal number of Google reviews Dominique has written across all businesses on Google Maps, not just this one.
An exceptional experience from start to finish. She did my mom and I’s makeup for her 70th birthday, and everything was seamless. Her space was warm and welcoming, communication was effortless, and her demeanor was so kind and calming. She worked efficiently without compromising detail, and the final result was flawless. I’ve had my makeup professionally done many times, and this was the first time it truly looked like skin. We were absolutely thrilled.
Response from the owner · 2 weeks ago
Ahh I just saw your review Dominique and couldn’t be more thankful for your support of my small business! I hope your mom’s birthday was absolutely perfect!
