Experts Reviews · Company report
Allure Studio logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%72+17.5Value 14%100+14.1Replies to reviews 7%17+1.2Craft & service penalty91−0.9Momentum penalty24−7.6Experts Score= 73Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.73SCORE

Allure Studio

Apopka, FL · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #135Position by Experts Score among all companies we track in this category. of 147 makeup artists · 4.9★ from 222 Google reviews

Report card

Percentile vs other makeup artists (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and craft & service; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Allure Studio is better than 90% of makeup artists.A
90
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Allure Studio is better than 72% of makeup artists.B
72
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Allure Studio is better than 91% of makeup artists.A
91
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Allure Studio is better than 100% of makeup artists.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Allure Studio is better than 24% of makeup artists.D
24
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Allure Studio is better than 17% of makeup artists.F
17

Reviews for your job

Customers hired Allure Studio for 8 kinds of job.

Allure Studio for hairstyling

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.80
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.97
Usually paidThe price range customers picked most often for this job.$100–120
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$43–$108
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 85/100.How Job match is calculatedBuilt only from reviews Google tagged “Hairstyling”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#16 / 64

All 80 Google reviews tagged “Hairstyling” · showing 40

NatashaLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★

I enjoyed this studio she did a good job professional and all staff was nice and also got my nails done previous day. I will be Coming back. She retwisted fast.

Paid $160–180HairstylingDreadlocks
jlominy14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I’ve been coming to this salon for a year now and my experience each time has been wonderful. The soft color decor is very welcoming and the playlist will always hit. The service is fast, friendly with great conversation.

Paid $120–140HairstylingDreadlocksHair hydration treatments
Annette5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Love my new loctician Marshay she is the best and growing my hair super fast. The shop is not only beautiful but everyone there is friendly and courteous. Also it’s a one stop shop get your locs, braids and lashes done in one spot, just book now!

Customer photo from Annette's review
Paid $100–120HairstylingHair coloringBraids
S8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I wanted to find a professional to start my locs, Allure made sure I felt comfortable while making my dream possible. I get compliments everywhere I go, I’m in love with my hair. Forever customers.

HairstylingDreadlocks
Roodly4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I have had the opportunity to receive many services from many stylist at this salon and the service that they provide has exceeded my expectations . I was fortunate to get braids from Stephanie who was on time and responded to my inquiries at a reasonable time, she also was able to give me the exact style that I…

Paid $140–160HairstylingDreadlocksHair extensions
JeremyCharlene5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Marshay is the GOAT!!! I started coming to her in 2020 my hair was an absolute disaster due to a psoriasis outbreak that caused my hair to thin out and flake. I was extremely annoyed and embarrassed on how my locks looked. In the beginning she educated me and nursed my hair back to health. It is now 4 years later…

HairstylingHair coloringUpdos
Jerry2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Great customer service. Love the professionalism and the outcome is outstanding

Paid $80–100HairstylingBraids
Joi9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Great service from Marshay & Dashley I got a retweet and style, make up and nails done. Absolutely will keep booking here!

HairstylingHair coloringDreadlocks
Wilaine1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Allure studio is a very different experience from any other hair salons that I’ve been too. A fabulous collection of talented stylists & artists in a warm, welcoming and clean environment. It’s always a pleasure, I definitely recommend.

BlowdryBody waxingHair extensions
Torrey5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

I love this salon, it’s very clean . Marsha is very professional. Also she’s on time with her clients. She very knowledgeable and exceeds my expectations. Definitely would recommend her. - Keisha

DreadlocksHairstyling+ Punctuality+ Cleanliness+ Quality
JoanneLocal Guide · 31 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Marshay is a talented stylist who not only saved my damaged hair once, but twice! She’s very knowledgeable about hair care, and I always get compliments from people when she styles my hair. I’m very satisfied with her services. I won’t be using anyone else.

DreadlocksHairstyling
THERICA1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

My hairdresser was very polite welcoming and understanding and she is great and I’m going to keep on going back she is awesome

Hairstyling
Joshua2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Great location and atmosphere. My daughter love going there to get her hair retwist and style.

DreadlocksHairstyling
Tanell5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

My daughter has been getting her hair serviced my the owner for almost 2 years, i was lucky to have found her especially being new to the state and area at the time. Her work is clean and efficient and always have my baby girl looking good....

DreadlocksHairstyling
Bevon8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

was amazing, comforting, and fast. amazing and will be returning

Hairstyling
Jess1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I love it!!!!! She is the only person I will let touch my locs!!!!!

Hairstyling
Ales-CiaLocal Guide · 45 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

The salon has a very relaxing atmosphere. Marshay is very professional and super talented. Her products are awesome as well. I got my first style after having my locs 2 years and I've gotten so many compliments. I am so glad that I have found a new salon and stylist.

DreadlocksHairstyling
Ja'Brea10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I started my loc journey in March 2021 and my hair had flourished so much within the last year. I have had so many people ask me who my Loctician is- Marshay is great!!!

DreadlocksHairstyling
TaeLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Love love LOVE my loctictian Marshay!!! She is always so friendly and welcoming whenever I arrive at the shop. Easy scheduling! The shop is always in beautiful condition and the staff there are always upbeat and positive. Never had a bad experience and will forever return. Thank you and your staff for such a great experience!

DreadlocksHairstyling
Crystal6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Love love love my first experience with Mama Marsha. Her work is amazing and professional. Shop very clean and very well decorated. Thank you for the loving loc wash, retwist, and style

DreadlocksHairstyling
Stacey4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

I’m very picky when it comes to my natural hair!! Shawnta was a God send; I lucked up when I found her about a year ago and been rocking with her since. She is professional, knowledgeable about all hair, gives off positive vibes and just a joy to talk too!! The studio is clean and inviting; which is a big plus for…

Box BraidsBraidsHairstyling+ Punctuality+ Cleanliness+ Professionalism
Ern3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

No better hands to trust your locs with. 10/10

Hairstyling+ Quality
Jessy7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Marsha was great with my son. He's so tinder head. She took her time to twist my son hair and Inter loc them. And he has long full hair. She is great and have patients with kids. Highly recommended her. Neat and nice.

HairstylingService not listed+ Cleanliness+ Quality+ Professionalism
Kenny3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Starting a new loc journey. They were great and very helpful. Definitely recommend!

Hairstyling+ Quality+ Professionalism
Christopher5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Marshay, 1st of all your amazing in person just as I thought you would be. Your very professional amd your work environment amd employees are professional as well. Your a celebrity to me so I’ll definitely be returning for business. Hopefully if you put that raffle together for us regular people to mingle with you…

Hairstyling+ Punctuality+ Cleanliness+ Quality
Daniela1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 years ago★★★★★

Marsha is the best ! She’s good at what she do..

Hairstyling+ Cleanliness+ Quality+ Professionalism
Demetria6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 years ago★★★★★

I love getting my hair done at Allure Studios. The environment is clean and family oriented. Plus their work is amazing, not to mention how talented thee women are in their craft. I would definitely recommend them to everyone I know.

Hairstyling+ Punctuality+ Cleanliness+ Quality
Vielka3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

I just got small knotless braids done by Shawnta and I love them! From the beginning shawnta was professional and communicative. She made me feel comfortable to text or call her with any questions I had. Shawnta provides the hair but if you want something that she may not have she does not mind going to get what you…

HairstylingService not listed+ Punctuality+ Cleanliness+ Quality
Jessica2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Saturday was my first time at Allure Studios. When I first walked in I was immediately greeted with a smile.The ladies are super nice and very informative about the service received. Thank you Marsha for welcoming me back on my Loc journey by giving me a lovely hairstyle.

Hairstyling+ Punctuality+ Cleanliness+ Quality
suze6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

My Loctition Marsha provide excellent customer service. She ways does a wonderful job, and gives me exactly what I ask for! I couldn't be happier with the service.

Hairstyling+ Punctuality+ Cleanliness+ Quality
KJLocal Guide · 38 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

I have been coming to Allure Studio since it opened, and was a client of Marsha when she was at the former studio. I highly recommend the studio because they provide several services including Loctician services, braids, weaves, and any other style you can imagine. They also offer makeup and lashes. I like being…

Hairstyling+ Cleanliness+ Professionalism
Ronnika10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

This was my first time getting my hair done here! It was great. My hair came out amazing and it was for a wonderful price.

Hairstyling+ Cleanliness+ Value
DerreonaLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

My girl Shawnta a beast on the braid beat. Very neat and professional. Never a disappointment always a pleasure!!!

Hairstyling+ Punctuality+ Cleanliness+ Quality
Mernise6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Marshay provides exceptional service at Allure Studios. Very professional, clean, and uplifting atmosphere. I highly recommend Allure Studios.

HairstylingService not listed+ Punctuality+ Cleanliness+ Quality
CrystalLocal Guide · 88 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Shawtna did my smedium knotless braids. She was on time, very welcoming and friendly. I absolutely LOVE my hair. The salon is nice and clean. Great atmosphere to talk and laugh with the ladies there. I most definitely recommend and will be back

Hair extensionsHairstyling+ Punctuality+ Cleanliness+ Quality
Sandy5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★

Very attentive and Friendly staff, clean environment, a relaxing area with free parking.

Hairstyling+ Quality+ Professionalism
Sara7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

She did an amazing job with my hair and repaired on of my locs. Also, provided me wonderful advice on how to maintain my locs and what to use and what not to use to help them become healthier. Will definitely be recommending there services.

Hairstyling+ Cleanliness+ Quality+ Professionalism
sweetsexisassiLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Marshae has been treating my locs over 4 years now. I admire her business growth. She is also personable and neat. I will always support her and recommend her Allure.

Hairstyling+ Cleanliness+ Quality+ Professionalism
Jaye4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

I love Allure studios and all the staff, when I’m at the salon I feel like I’m hanging out with family. It’s so modern, inviting and clean. The staff is so serviceable and I love my stylist Marsha. She has been styling my hair for awhile. She is amazing. I get compliments every time! ❤️.

HairstylingService not listed+ Punctuality+ Cleanliness+ Quality
laytoyaperkins142 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

Marshay is a master loctician! She has an amazing way of balancing your desired look with keeping the health of your hair in focus. If you are seeking a killer loctician, make sure to see Marshay! Best styling I have ever had and such a pleasure to talk to.

Hairstyling+ Punctuality+ Cleanliness+ Quality

Show more hairstyling reviews (40 more) →

Price

$124+57% vs typical makeup artists

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Hairstyling80$43–$108
Dreadlocks61—
Braids16—
Hair extensions12—
Hair coloring11$108–$214
Updos4—
Twist braids4—
Manicure4$56–$88

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