April Gusler Makeup logo

April Gusler Makeup

Make-up artist · Portsmouth, NH · reviewed since 2018

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%96+25Value 15%97+14.8Craft & service penalty99−0.1Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#23 of 91 makeup artistsPosition by Experts Score among all companies we track in this category. · better than 76%
5.0 ★★★★★ 61 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
56%reviews answered by the owner
Sep 2026latest review

April Gusler Makeup at a glance

Google reviewers rate April Gusler Makeup five stars based on sixty-one reviews, with the owner responding to fifty-six percent of comments. Clients describe services including wedding makeup, facials, spray tans, and brow treatments, highlighting the artist's punctuality, flexibility, and thorough communication regarding skincare routines. Recurring themes emphasize a clean, relaxing environment and knowledgeable product guidance, while no common criticisms appear in the provided excerpts.

  • Google rating: 5.0 out of 5 from 61 reviews (100% five-star).
  • Reviews on this page: 61 Google reviews (57 with written comments, 2 with photos).
  • Owner responses: the business replied to 56% of reviews.
  • Most recent review: September 27, 2026.
  • Service: Makeup Artist serving Portsmouth, New Hampshire.

Data from Google, last updated October 26, 2026.

Score profile vs other makeup artists

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

Satisfaction99Reliability96Craft & service99Value97Momentum100Replies to reviews–Satisfaction: 99 (median 96)Reliability: 96 (median 94)Craft & service: 99 (median 99)Value: 97 (median 100)Momentum: 100 (median 100)
April Gusler MakeupMakeup Artists median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.April Gusler Makeup: 99/100 on this factor. Category median: 96.A
99
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.April Gusler Makeup: 96/100 on this factor. Category median: 94.A
96
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.April Gusler Makeup: 99/100 on this factor. Category median: 99.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.April Gusler Makeup: 97/100 on this factor. Category median: 100.A
97
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.April Gusler Makeup: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
–

Bar = this company · dark tick = category median.

Star ratings

61 Google reviews we collected

  • 5 stars61100%
  • 4 stars00%
  • 3 stars00%
  • 2 stars00%
  • 1 star00%

Praise vs complaints

Phrases our text analysis found in 57 written reviews

  • Praise7799%
  • Complaints11%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3038%
  • Would recommend2532%
  • Quality & results1418%
  • Communication34%
  • Speed & response23%
  • Price & value23%
  • Honesty & trust23%

What customers talk about

We read 57 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “She was very friendly and great to talk to while she did your make up.”
  • “I would recommend April for anyone having a wedding done.”
  • “My skin care regimen that she thoroughly went through with me has me feeling like the day I left there.”
  • “She was super kind and listened to all of my questions during the application.”
  • “She was responsive, professional, polite, and knowledgeable throughout the wedding planning process.”
  • “I love the Skin Script routine that she developed for me and appreciate that she works with affordable products.”
  • “April is the only person I trust with my spray tans and facials.”

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired April Gusler Makeup for 3 kinds of job. Pick one to see what they paid and said.

Recent reviews

DarleneLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★

My cousin used April for her wedding. She bought a package that included her and her bridal party. April was great! She was very friendly and great to talk to while she did your make up. She also set up at the hair salon where we were all having our hair done and did each of us around our hair appointments. She also…

Kara6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Just had the most amazing facial experience with April. My skin feels absolutely amazing. After a week at sea a with the sun, my face was screaming for help. April brought my skin back to life. Also, be prepared to fall asleep during your facial. She's that relaxing. I can't wait until my next appointment.

Erin1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

April is the only person I trust with my spray tans and facials. She is so knowledgeable about the science of everything she is doing. When I get a spray tan from April - it boosts my confidence 💯. She gets how to make my pale Irish belly match the connected freckles skin color on my arms. I feel so comfortable in…

Sarah4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

April gave me the best glow! I got an amazing hour long facial. The neck and shoulder massage was my favorite. My skin is sensitive and it didn’t react to any treatments. My skin care regimen that she thoroughly went through with me has me feeling like the day I left there. So clean and inviting.

Adelia10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

April Gusler and her assistant Christine did the makeup for my wedding on October 12, 2024 at Atkinson Resort and Country Club in Atkinson, NH. I was very pleased with her services from start to finish! She was responsive, professional, polite, and knowledgeable throughout the wedding planning process. On the day of…

kelly7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

April is amazing! I got my makeup done for my bridal and baby shower! I’ve LOVED it both times and I’m very picky! The space is so cute and extremely clean! Can’t wait to go back :)

Customer photo from kelly's reviewCustomer photo from kelly's review

Photos

Customer reviews

5.0 ★★★★★ 61 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Filter by topic — each topic is highlighted in the reviews in the same color
Darlene AxelrodLocal Guide · 11 reviewsTotal number of Google reviews Darlene has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My cousin used April for her wedding. She bought a package that included her and her bridal party. April was great! She was very friendly and great to talk to while she did your make up. She also set up at the hair salon where we were all having our hair done and did each of us around our hair appointments. She also did touch-ups for everyone before we left. Overall, very professional and flexible. For me, I'm not a big makeup wearer. I also have very long lashes but wear glasses, so I can't do mascara without painting my glasses black. April gave me a beautiful low-key look and used a liner along my eyelash line instead of mascara. She also covered up some unfortunate pimples that appeared a few days before the ceremony. Everyone loved their looks when she was done. I would recommend April for anyone having a wedding done.

Kara Dame6 reviewsTotal number of Google reviews Kara has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Just had the most amazing facial experience with April. My skin feels absolutely amazing. After a week at sea a with the sun, my face was screaming for help. April brought my skin back to life. Also, be prepared to fall asleep during your facial. She's that relaxing. I can't wait until my next appointment.

Erin Holmes1 reviewTotal number of Google reviews Erin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

April is the only person I trust with my spray tans and facials. She is so knowledgeable about the science of everything she is doing. When I get a spray tan from April - it boosts my confidence 💯. She gets how to make my pale Irish belly match the connected freckles skin color on my arms. I feel so comfortable in her office and in my own skin every time I leave!

Sarah Belmont4 reviewsTotal number of Google reviews Sarah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

April gave me the best glow! I got an amazing hour long facial. The neck and shoulder massage was my favorite. My skin is sensitive and it didn’t react to any treatments. My skin care regimen that she thoroughly went through with me has me feeling like the day I left there. So clean and inviting.

Adelia Sweetser10 reviewsTotal number of Google reviews Adelia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

April Gusler and her assistant Christine did the makeup for my wedding on October 12, 2024 at Atkinson Resort and Country Club in Atkinson, NH. I was very pleased with her services from start to finish! She was responsive, professional, polite, and knowledgeable throughout the wedding planning process. On the day of the wedding, she and Christine were timely and friendly, and we received many compliments from guests on how beautiful the bridal party looked on the day of the wedding! I highly recommend April to any brides looking to hire makeup services on their wedding day.

Response from the owner · 2 years ago

Thank you so much Adelia! It was an absolute pleasure taking care of you on your wedding day!

kelly adamson7 reviewsTotal number of Google reviews kelly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

April is amazing! I got my makeup done for my bridal and baby shower! I’ve LOVED it both times and I’m very picky! The space is so cute and extremely clean! Can’t wait to go back :)

Response from the owner · 2 years ago

Thank you Kelly! Always a blast pampering you with makeup for your special events!

Audrey Thorne9 reviewsTotal number of Google reviews Audrey has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely loved my service with April. She’s thorough and professional, but also welcoming and pleasant. I’ll be back!

Response from the owner · 2 years ago

Thank you so much! Always a pleasure when you are in 💕

Jill Wyatt4 reviewsTotal number of Google reviews Jill has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I went for a facial after seeing many excellent reviews and following April on Instagram for quite some time. I had reached out to her last year to see if she was available for wedding makeup, but as expected, she was already booked! I treated myself to a facial last week and loved the entire experience. April was knowledgeable, friendly and I loved how adorable and clean her studio was! I thoroughly enjoyed my service and rebooked for next month before I left! I also recommended her to my mom, who made an appointment for this week! I hope she loves it as much as I did! I would highly recommend April Gusler!

Response from the owner · 2 years ago

Thank you so much Jill! It was a pleasure taking care of you for a birthday facial! Looking forward to meeting mom!

Victoria Rolon1 reviewTotal number of Google reviews Victoria has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

April is absolutely amazing! I went in for an hour custom facial and I left feeling on cloud 9 with glowing skin. April started the appointment asking about my skincare routine, allergies, medications to get a grasp on my skin. Once we started the facial she told me every step and what she was doing. As a person with allergies I struggle a lot and April looked at every item she was using to check the ingredients for me which warmed my heart not everyone is so accommodating! She was so educated and it was such a comfortable experience talking to her! The room was SO cozy with a nice heated bed and blankets. It was an amazing experience and I can’t wait to go back totally sold on being a regular every month!

Response from the owner · 2 years ago

So lovely meeting you Victoria! Can’t wait to take care of you before your wedding!

Lucy McDonald8 reviewsTotal number of Google reviews Lucy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

April was my favorite wedding vendor to work with. First, because she is charming, professional, and lovely person but also, the quality of the product she provides is unmatched! I saw April for a litany of services leading up to wedding: facials, spray tans, trials, and I really enjoyed every appointment with her. She made me feel so confident and excited for day-of. April and Nina absolutely crushed day-of makeup for 5 bridesmaids and 2 moms! My bridal makeup was absolutely stunning and I LOVED it. April paid such close attention to the details of my look and really felt like my partner in bridal "look". I cannot recommend her more. I will continue to see April as an aesthetician post-wedding!

  • Services: Bridal makeup, Spray tanning, Tanning
Response from the owner · 3 years ago

Thank you Lucy! It was an honor working with you and your bridal party! 💕

April Gusler Makeup on Google Maps →

Business details

  • Address: 73 Newton Rd Ste 106, Plaistow, NH 03865
  • Website: aprilguslermakeup.com
  • Service area: Portsmouth, NH