Analyzing 5,821,5945.8M ReviewsFor 16,05416.1K Experts

Experts Reviews · Company report
April Gusler Makeup logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%99+58.1Reliability 26%96+25Value 15%97+14.8Craft & service penalty99−0.1Experts Score= 98Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.98SCORE

April Gusler Makeup

Portsmouth, NH · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #23Position by Experts Score among all companies we track in this category. of 91 makeup artists · 5.0★ from 61 Google reviews

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Report card

Percentile vs other makeup artists (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.April Gusler Makeup is better than 99% of makeup artists.A
99
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.April Gusler Makeup is better than 96% of makeup artists.A
96
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.April Gusler Makeup is better than 99% of makeup artists.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.April Gusler Makeup is better than 97% of makeup artists.A
97
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.April Gusler Makeup is better than 100% of makeup artists.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.April Gusler Makeup is better than —% of makeup artists.–
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Reviews for your job

Customers hired April Gusler Makeup for 3 kinds of job.

April Gusler Makeup for bridal makeup

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.2
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—

All 2 Google reviews tagged “Bridal makeup”

Lucy8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

April was my favorite wedding vendor to work with. First, because she is charming, professional, and lovely person but also, the quality of the product she provides is unmatched! I saw April for a litany of services leading up to wedding: facials, spray tans, trials, and I really enjoyed every appointment with her.…

Bridal makeupSpray tanningTanning
Stephanie11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I cannot stop smiling and HIGHLY recommend April to do your makeup. You will NOT be disappointed. She did my wedding and took part in making it the best experience of my entire life. Any client face that she gets to touch had better know how truly lucky they are to have her talent and expertise.

Customer photo from Stephanie's review
Bridal makeup

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Skin treatments5—
Bridal makeup2—
Spray tanning2—

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