iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%81+44.2Reliability 24%73+17.7Value 14%100+14.1Replies to reviews 7%99+7Craft & service penalty80−2Momentum penalty93−0.7Experts Score= 80Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.80SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#61 of 74 tree removal servicesiPosition by Experts Score among all companies we track in this category. · better than 18%
4.8★★★★★113 Google reviews · 24 photos
93%five-star reviews
4.74★last 12 monthsiAverage stars on reviews from the last 12 months only.
4.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Customers frequently highlight the company's punctuality, thorough cleanup, and reasonable pricing for tree removal, trimming, and firewood services. The owner is noted for responsive communication and providing detailed quotes. However, low-star reviews indicate recurring issues with missed appointments, delayed callbacks for estimates, and one instance of poor customer service during a firewood delivery.
Google rating: 4.8 out of 5 from 113 reviews (93% five-star).
Reviews on this page: 113 Google reviews (104 with written comments, 7 with photos).
Owner responses: the business replied to 100% of reviews.
Most recent review: October 30, 2026.
Service: Tree Removal Service serving Rockford, Illinois.
Data from Google, last updated November 3, 2026.
Score profile vs other tree removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and replies to reviews; weakest: reliability.
ASAP Tree Pros, Inc.Tree Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.ASAP Tree Pros, Inc.: 81/100 on this factor. Category median: 95.A
81
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.ASAP Tree Pros, Inc.: 73/100 on this factor. Category median: 94.B
73
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.ASAP Tree Pros, Inc.: 80/100 on this factor. Category median: 99.A
80
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.ASAP Tree Pros, Inc.: 100/100 on this factor. Category median: 100.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.ASAP Tree Pros, Inc.: 93/100 on this factor. Category median: 100.A
93
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.ASAP Tree Pros, Inc.: 99/100 on this factor. Category median: 50.A
99
Bar = this company · dark tick = category median.
Star ratings
113 Google reviews we collected
4.8of 5
5 stars10593%
4 stars22%
3 stars11%
2 stars00%
1 star54%
Praise vs complaints
Phrases our text analysis found in 104 written reviews
97%praise
Praise23297%
Complaints73%
PriceiGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Price verdicts customers left with their Google review
100%fair
Great price1474%
Reasonable421%
Overpriced00%
Not sure15%
Topic share
How often each topic comes up in the written reviews
7topics
Speed & response5322%
Quality & results4921%
Price & value4117%
Would recommend4017%
Staff & attitude3515%
Communication156%
Honesty & trust63%
What customers talk about
We read 104 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Very pleased they were quick to respond and got us in very quickly!”
“Absolutely amazing experience with Kim and Mark and the rest of their team!”
“We've never had to deal with anything that damaged our home and property prior to this.”
“They were knowledgeable, reasonable in price, did a very thorough job and made sure the outcome was perfect.”
“I reached out to the company for a quote on my yard and tree removal, quick to respond and set up an appointment so initially I was impressed.”
“They did an excellent job and I would highly recommend them.”
“Very pleasant and professional crew who took the time to remove any leftover debris.”
“Did a great job of explaining what was needed and went above and beyond in tree trimmings and clean up.”
“Love them they are great people and an honest company 10/10 recommend!”
People customers mention
Kim10 reviews
Mark5 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired ASAP Tree Pros, Inc. for 8 kinds of job. Pick one to see what they paid and said.
PPamela4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 days ago★★★★★
Absolutely amazing experience with Kim and Mark and the rest of their team! Hired them for removal of a huge Oak in my backyard that hung over the entire house and it was so fun to watch. After 2 tireless days for them of what seemed to me like a Never-ending job, these guys pulled through like it was just…
Great priceTree removal
MMarty10 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Very pleased they were quick to respond and got us in very quickly!! Did a great job of explaining what was needed and went above and beyond in tree trimmings and clean up.
Will definitely use them again in future!!
Reasonable priceTree trimming & pruning
DDiane14 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I woke up this morning with a tree on my car. I called the manager of the park and she called these guys and they were there within an hour. They did a great job. These guys work their azzes off and they cleanup the mess great. Thank you so much.
Great priceTree removal
TTraci1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
We had a tree fall on our house on a Sunday evening and by Tuesday at noon it was gone! Not only the tree from the roof but the remaining trunk.They did an excellent job and I would highly recommend them. They even placed a tarp on our roof to cover up the holes left by the tree. We will definitely call them again…
Great priceTree removal
AAllison9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
Amazing company! Great people. My husband and I have used ASAP Tree Pros twice now since we moved into our home a couple years ago and we will continue to use them. They get to you super quick with quotes and get the job done and go above and beyond. Love them they are great people and an honest company 10/10 recommend!!
Great priceTree trimming & pruningTree removal
OOvidLocal Guide · 176 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★
i honestly wouldn't recommend hiring asap tree pros based on how the people representing it treat others in our community.
i ran into one of their guys while i was getting dinner at pinnons foods, just minding my own business and filming a vlog for my page. out of nowhere, he decided to completely disrespect me,…
Absolutely amazing experience with Kim and Mark and the rest of their team! Hired them for removal of a huge Oak in my backyard that hung over the entire house and it was so fun to watch. After 2 tireless days for them of what seemed to me like a Never-ending job, these guys pulled through like it was just another day. Thoroughly cleaned everything up and took it all with them. I would hire them again in a heartbeat (and just might for some landscaping in the spring). If you're on the fence about who to go with, pick these guys....you wont be disappointed.
Price assessment: Great price
Services: Tree removal
Response from the owner · 3 days ago
Alright Pam. Thank you for such a great review and for trusting us with that massive oak tree. We appreciate you!!
M
Marty A10 reviewsiTotal number of Google reviews Marty has written across all businesses on Google Maps, not just this one.
Very pleased they were quick to respond and got us in very quickly!! Did a great job of explaining what was needed and went above and beyond in tree trimmings and clean up.
Will definitely use them again in future!!
Price assessment: Reasonable price
Services: Tree trimming & pruning
Response from the owner · a week ago
Thank you for trusting us with your business.
D
Diane Sims14 reviewsiTotal number of Google reviews Diane has written across all businesses on Google Maps, not just this one.
I woke up this morning with a tree on my car. I called the manager of the park and she called these guys and they were there within an hour. They did a great job. These guys work their azzes off and they cleanup the mess great. Thank you so much.
Price assessment: Great price
Services: Tree removal
Response from the owner · a month ago
Thank you for the review and repeat business. We appreciate you.
R
Richard Whitworth5 reviewsiTotal number of Google reviews Richard has written across all businesses on Google Maps, not just this one.
We had a tree fall on our house on a Sunday evening and by Tuesday at noon it was gone! Not only the tree from the roof but the remaining trunk.They did an excellent job and I would highly recommend them. They even placed a tarp on our roof to cover up the holes left by the tree. We will definitely call them again in the future for any type of tree service.
Price assessment: Great price
Services: Tree removal
Response from the owner · a month ago
Thank you for the great review Traci. So glad we were able to get that tree off before more damage could occur. We appreciate you.
A
Allison W9 reviewsiTotal number of Google reviews Allison has written across all businesses on Google Maps, not just this one.
Amazing company! Great people. My husband and I have used ASAP Tree Pros twice now since we moved into our home a couple years ago and we will continue to use them. They get to you super quick with quotes and get the job done and go above and beyond. Love them they are great people and an honest company 10/10 recommend!!
Price assessment: Great price
Services: Tree trimming & pruning, Tree removal
Response from the owner · a month ago
Thank you so much for the review. We appreciate repeat customers.
O
Ovid AldanaLocal Guide · 176 reviewsiTotal number of Google reviews Ovid has written across all businesses on Google Maps, not just this one.
i honestly wouldn't recommend hiring asap tree pros based on how the people representing it treat others in our community.
i ran into one of their guys while i was getting dinner at pinnons foods, just minding my own business and filming a vlog for my page. out of nowhere, he decided to completely disrespect me, make fun of me, and catch a massive attitude over me recording in a public space.
if this is how he acts toward a stranger in public, i can't imagine he's professional, respectful, or pleasant to do business with. if you want someone to disrespect your trees and shrubbery the way he disrespects people, go ahead and call them. otherwise, save your money and hire someone with actual manners. 🚫🌳👎
you can find the video on the kentucky aldanas youtube channel. "scooter run to pinnons foods gets dramatic"
Response from the owner · a month ago
🥺. This is not who we are in anyway.
P
Peg Washington2 reviewsiTotal number of Google reviews Peg has written across all businesses on Google Maps, not just this one.
First time using them and they were great. Good communication, informative and a breeze to work with. The price was far better than we expected too!! Thanks Kim and Mark for all your help!!
Looking forward to future projects with you.
Price assessment: Great price
Services: Tree stump removal, Tree removal
Response from the owner · a month ago
Thanks for the review Peg. We appreciate easy to work with customers like you 😎
T
thomas carlsonLocal Guide · 181 reviewsiTotal number of Google reviews thomas has written across all businesses on Google Maps, not just this one.
Awesome people! Did a great job. We had a huge job for them. An acre of heavy forest surrounding our house. They dropped massive trees, dropped large overhanging branches all while working in close proximity to our house and overheadlines. They have all of the top level equipment, from a manlift truck, to a tracked Bobcat-like machine, to a wood chipper. They have all the professional equipment. And from Kim, who did the initial walk through, to all of the crew. All were great people. Price was very fair. A lot less than I expected. They were quick and efficient. Well done.
Price assessment: Great price
Services: Tree trimming & pruning
Response from the owner · 4 months ago
Thank you for the great review Tim. It was a pleasure meeting you and walking your property. We appreciate your business.
