Analyzing 5,821,5945.8M ReviewsFor 16,05416.1K Experts
Google reviewers rate Beauty Icon NYC 4.9 out of 5 based on 201 reviews, with the owner responding to 33 percent of them. Clients frequently praise the team's punctuality, clear communication, and ability to create long-lasting wedding hair and makeup that matches specific visions. Positive feedback highlights the artists' calming demeanor and professional organization during trials and events. However, a few lower-rated experiences cite discrepancies between trial results and final looks, communication gaps regarding travel logistics, and dissatisfaction with how specific facial features were addressed.
Data from Google, last updated October 25, 2026.
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and replies to reviews; weakest: reliability.
Bar = this company · dark tick = category median.
201 Google reviews we collected
Phrases our text analysis found in 197 written reviews
How often each topic comes up in the written reviews
We read 197 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“She made me feel so beautiful, and was such a warm and kind presence throughout the experience.”
“Massively unprofessional and I had to remove another star.”
“I felt so pretty and was so sad when I had to wash it off 😩😂 Aliya was really sweet too :) would absolutely recommend!”
“I would not recommend this place, especially if you're Asian or looking for someone experienced with Asian features.”
“It was such a fantastic experience working with Liza for my wedding hair and makeup.”
“When I went to get a quick touch up for makeup before the pictures she was there and offered to fix it quickly for me.”
“…me to her the morning of the wedding without a clear vision, and she listened attentively and somehow understood what I wanted, even when I didn’t kno…”
“I wouldn’t trust anyone else but her on any special day but specially on a wedding day!”
“I can't imagine doing it without them and they are worth every penny of the fee.”
praise complaint · found by our text analysis, Google review wording unchanged.
Customers hired Beauty Icon NYC | Wedding Hair & Makeup for 4 kinds of job. Pick one to see what they paid and said.
It was such a fantastic experience working with Liza for my wedding hair and makeup. She made me feel so beautiful, and was such a warm and kind presence throughout the experience. She is so talented, I couldn't recommend working with her and the team more!
BeautyIcon, and specifically my bridal hair and makeup artists Anna N and Sasha, provided a top tier, luxury bridal hair and makeup experience. After my trial, I never once stressed about how I would look on my wedding day. Anna N was so present, nurturing, professional, calming, and attentive. I was stressed the…
I’m always scared to get my makeup and hair done because I can be a little picky and typically only like doing it myself. But I’m so glad I booked beauty icon! It was truly the best my hair and makeup have ever looked. I felt so pretty and was so sad when I had to wash it off 😩😂 Aliya was really sweet too :) would absolutely recommend!
Anna N. and Patricia did hair and makeup for my wedding and I couldn't have asked for better. Anna N.'s talent and calming presence made me feel like I was in the best hands — I looked like the best version of myself. Patricia took care of my bridesmaids and both moms, and everyone looked stunning. The looks were…
I spoke with the owner after having had a terrible experience with Lemondy. Unfortunately the trial day looked so much better than the wedding day. Spending over $1200 in hair and makeup I had a certain level of expectation. My hair was extremely flat on the day of my wedding, and not the “Hollywood glam” curls.…
Lina did my hair and makeup for my wedding as well as my mother’s. She was kind and professional and brought my vision to life. She would stop and ask for feedback to make sure I liked my look until she was done. I felt so beautiful and didn’t need to touch up a single time all night. My mom loved her look too and…
| Job | Reviews | Category typical |
|---|---|---|
| Bridal makeup | 8 | — |
| Hairstyling | 7 | $58–$136 |
| Special occasion makeup | 4 | — |
| Clean makeup | 2 | — |
4.9 ★★★★★ 201 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
It was such a fantastic experience working with Liza for my wedding hair and makeup. She made me feel so beautiful, and was such a warm and kind presence throughout the experience. She is so talented, I couldn't recommend working with her and the team more!
BeautyIcon, and specifically my bridal hair and makeup artists Anna N and Sasha, provided a top tier, luxury bridal hair and makeup experience. After my trial, I never once stressed about how I would look on my wedding day. Anna N was so present, nurturing, professional, calming, and attentive. I was stressed the morning of my wedding and she literally offered to massage my shoulders to help me relax. I also changed my mind from the trial and came to her the morning of the wedding without a clear vision, and she listened attentively and somehow understood what I wanted, even when I didn’t know myself. The result was a stunning bridal look that photographed beautifully, even on an humid summer day, and felt like me. Sasha was also calming, attentive, and flexible. Everyone loved their looks and their experience. Book now!!
I’m always scared to get my makeup and hair done because I can be a little picky and typically only like doing it myself. But I’m so glad I booked beauty icon! It was truly the best my hair and makeup have ever looked. I felt so pretty and was so sad when I had to wash it off 😩😂 Aliya was really sweet too :) would absolutely recommend!
Anna N. and Patricia did hair and makeup for my wedding and I couldn't have asked for better. Anna N.'s talent and calming presence made me feel like I was in the best hands — I looked like the best version of myself. Patricia took care of my bridesmaids and both moms, and everyone looked stunning. The looks were long-lasting and enhanced each person's natural beauty. They listened, executed perfectly, and adjusted as needed. Getting ready with them was one of the highlights of the morning. I wholeheartedly recommend them!
Thank you Micaela! This means the world to us! Thank you for your trust in our team!
I spoke with the owner after having had a terrible experience with Lemondy. Unfortunately the trial day looked so much better than the wedding day. Spending over $1200 in hair and makeup I had a certain level of expectation. My hair was extremely flat on the day of my wedding, and not the “Hollywood glam” curls. Plus- we are paying hundreds of dollars - thousands, I would have bought a top of the line curling iron instead of the “hot tools” the make up artist used. Very disappointing not to get the quality you think you’re getting on the most important day! My makeup artist was very punctual, sweet, and kind. Just unfortunately when I look back at the photos for what I paid, and the photos back - I wish my hair looked like how it did in the trial.
Hi Rebecca! Thank you for your review. You looked incredible on your wedding day and Anastasia did her best to make sure you are happy with your look after unsuccessful trial somewhere else. Sorry, your hair did not hold the way you expected. However, longevity of curls strongly depends on hair type, length and also environmental conditions (weather, humidity, heat). No matter what products or tools we use, we cannot beat the factor of physics and nature. We value your feedback, but to be honest it almost feels unfair to receive a 2 star review after all the effort and attention you received from our team. However, if that’s how you feel— we understand and we are sorry that you did feel like paying the price was not worth it for you. We truly tried our best!
Lina did my hair and makeup for my wedding as well as my mother’s. She was kind and professional and brought my vision to life. She would stop and ask for feedback to make sure I liked my look until she was done. I felt so beautiful and didn’t need to touch up a single time all night. My mom loved her look too and was just as happy. Photos look amazing. Highly recommend!
Thank you so much for trusting Lina with your look! It means a lot to us!
Nina was absolutely incredible. I wasn’t planned to have a hair slot at a wedding I was just in so I tried to do my own bun/updo. When I went to get a quick touch up for makeup before the pictures she was there and offered to fix it quickly for me. She transformed the updo in minutes and made it look absolutely beautiful. I have extremely thick hair and it’s at a lob length right now — both of which make doing updos very difficult but she did it in minutes and it held up all night as I was dancing. She is also so thoughtful, kind and supportive on a day that can be stressful. She really went above and beyond. Hoping I can have her for my own wedding!
Nikole Vega is everything and then some!! I had the most incredible experience from start to finish. Starting from my trial months ago up to my wedding day 2 weeks back, I felt so taken care of and heard every step of the way. Not to mention she is the sweetest and coolest person to work with. If you get the opportunity to have Nikole as your bridal makeup artist and hair stylist, you're in great hands
Thank you so much for your kind words, Aine! Nikole felt the same about you and had an absolute pleasure being a part of your special day!
Working with Liza Ray on my wedding day was the best experience, and I would do it all over again in a heartbeat. She made me feel comfortable, confident, and beautiful throughout the entire day. She is so talented, gentle, and truly amazing at what she does. I’m so grateful I found her and know she’ll definitely be my go-to stylist for the future! 🤍✨
Thank you, Carmen, for your kind words! It was such a beautiful day! Thank you for trusting Liza with your hair on such an important day!
I can’t recommend Beauty Icon enough! Nikole was the artist for my son’s wedding, and she did hair and makeup for me, my mom, my daughter, and my friend. Every one of us looked and felt beautiful while still looking like ourselves. She was professional, organized, and such a calming presence throughout the day. Our hair and makeup lasted from the first photo to the last dance, and we received so many compliments. Thank you, Nikole, for helping make such a special day even more memorable. If you’re looking for an artist who is incredibly talented and a joy to work with, she’s the one!
Analyzing 5,821,5945.8M ReviewsFor 16,05416.1K Experts
