Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%74+17.9Value 14%66+9.3Replies to reviews 7%5+0.4Craft & service penalty95−0.5Experts Score= 72Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.72SCOREBenton Square Salon & Spa
Rolla, MO · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #39Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 474 Google reviews
Report card
Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Benton Square Salon & Spa is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Benton Square Salon & Spa is better than 74% of beauty salons.B
74
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Benton Square Salon & Spa is better than 95% of beauty salons.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Benton Square Salon & Spa is better than 66% of beauty salons.B
66
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Benton Square Salon & Spa is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Benton Square Salon & Spa is better than 5% of beauty salons.F
5
Reviews for your job
Customers hired Benton Square Salon & Spa for 8 kinds of job.
Benton Square Salon & Spa for massage
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.4
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$60–80
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 70/100.How Job match is calculatedBuilt only from reviews Google tagged “Massage”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#2 / 2
All 4 Google reviews tagged “Massage”
JLocal Guide · 318 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★
Fantastic experience!
HaircutManicureEyebrow beautification
Maria13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I have been a patron for more than 15 years when Elissa first started her small store and Rolla didn't have anything to offer. Elissa's is a wonderful place to get high quality make-up and hair products for people of all ages and genders. Great owner, small business, and products/services. I strongly recommend to anyone.
Makeup servicesPedicureMassage
AnsleaLocal Guide · 33 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Booked an hour relaxation massage with Elizabeth and it was wonderful!
Massage
Jackie11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Rating only, no written review.
Paid $60–80Massage
Price
$68-16% vs typical beauty salons
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Haircut | 142 | $30–$79 |
| Hairstyling | 88 | $30–$76 |
| Shampoo & conditioning | 83 | $56–$129 |
| Blowouts | 26 | $41–$76 |
| Balayage | 17 | $151–$371 |
| Pedicure | 17 | $50–$81 |
| Manicure | 13 | $50–$86 |
| Acrylic nails | 8 | $63–$93 |
