Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
Benton Square Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%74+17.9Value 14%66+9.3Replies to reviews 7%5+0.4Craft & service penalty95−0.5Experts Score= 72Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.72SCORE

Benton Square Salon & Spa

Rolla, MO · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #39Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 474 Google reviews

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Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Benton Square Salon & Spa is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Benton Square Salon & Spa is better than 74% of beauty salons.B
74
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Benton Square Salon & Spa is better than 95% of beauty salons.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Benton Square Salon & Spa is better than 66% of beauty salons.B
66
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Benton Square Salon & Spa is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Benton Square Salon & Spa is better than 5% of beauty salons.F
5

Reviews for your job

Customers hired Benton Square Salon & Spa for 8 kinds of job.

Benton Square Salon & Spa for perms

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$100–120
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$88–$214
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 72/100.How Job match is calculatedBuilt only from reviews Google tagged “Perms”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#5 / 9

All 3 Google reviews tagged “Perms”

MELE5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Premier Stylist Jacob is a diamond in the woods! We are fortunate to have him. He meets the lifelong demands of women who search for a superior stylist they can trust and is sure to achieve the results you want and dream of. His confidence and experience will put you at ease. He exceeded my expectations which were…

Paid $200+HaircutShampoo & conditioningPerms
Briana3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Jacob is a miracle worker and always makes me look fabulous!

Paid $100–120HaircutShampoo & conditioningPerms
Lisa5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

If you’re looking for professional, knowledgeable, highly skilled individuals look no farther. Add in the fact that they are friendly, truly caring and committed to excellence in their craft and in customer service. I will always shout out for these folks. If you don’t have a stylist and are looking I highly…

HaircutPerms

Price

$68-16% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut142$30–$79
Hairstyling88$30–$76
Shampoo & conditioning83$56–$129
Blowouts26$41–$76
Balayage17$151–$371
Pedicure17$50–$81
Manicure13$50–$86
Acrylic nails8$63–$93

Compare with

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