Analyzing 5,772,7215.8M ReviewsFor 15,89315.9K Experts

Experts Reviews · Company report
Benton Square Salon & Spa logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%83+45.3Reliability 24%74+17.9Value 14%66+9.3Replies to reviews 7%5+0.4Craft & service penalty95−0.5Experts Score= 72Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.72SCORE

Benton Square Salon & Spa

Rolla, MO · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #39Position by Experts Score among all companies we track in this category. of 58 beauty salons · 4.8★ from 474 Google reviews

📞 Call (573) 426-4310Request a call backWebsite ↗

Report card

Percentile vs other beauty salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Benton Square Salon & Spa is better than 83% of beauty salons.A
83
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Benton Square Salon & Spa is better than 74% of beauty salons.B
74
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Benton Square Salon & Spa is better than 95% of beauty salons.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Benton Square Salon & Spa is better than 66% of beauty salons.B
66
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Benton Square Salon & Spa is better than 100% of beauty salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Benton Square Salon & Spa is better than 5% of beauty salons.F
5

Reviews for your job

Customers hired Benton Square Salon & Spa for 8 kinds of job.

Benton Square Salon & Spa for waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.7
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$1–20
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$8–$66
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#4 / 6

All 7 Google reviews tagged “Waxing”

JLocal Guide · 318 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★

Fantastic experience!

Customer photo from J's reviewCustomer photo from J's reviewCustomer photo from J's reviewCustomer photo from J's review
HaircutManicureEyebrow beautification
DestinyLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Today I got a haircut by Bart, as well as a young lady training that I didn’t catch her name. Bart is absolutely fun and brilliant! He knows hair like the back of his hand! Any and all hair needs will absolutely be taken care of. 12/10!! (Please note I have very long, thick hair so it’s not always easy to train…

HaircutShampoo & conditioningWaxing
BrookeLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Amazing! New to town, went in for an eyebrow wax. Very professional, great atmosphere and loved the lady who did my wax. Tall, dark shoulder length hair. Will be going back for my hair.

Paid $1–20Waxing
Catherine8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I went here for the first time and absolutely love it! Jamhella colored my hair, cut it and styled it. She also waxed my eyebrows. She did an amazing job and I will always go back to her! I’m enjoying everything about my new hair. And the customer service of all the employees here is fantastic! Very accepting and…

Acne treatmentsEyebrow beautificationHairstyling
Gladis8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

100% recommend! Had my wax service done by Elizabeth and absoluetly enjoyed my experience with her. She made my first time waxing comfortable and not awkward at all. She explained everything every step of the way and educated me on after care and other services she provides. Will definitely return when I'm in the area. Very friendly and welcoming shop.

Waxing
JoLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Ariana did a fabulous balayage on me, she can really deliver a nice icy blonde and then did a wonderful gel manicure. The location is very nice and all services are reasonably priced. Thank you Ariana for such great experiences

Acrylic nailsBalayageHairstyling
Jackie9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Rating only, no written review.

Paid $100–120ManicureEyebrow beautificationEyebrow shaping

Price

$68-16% vs typical beauty salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Haircut142$30–$79
Hairstyling88$30–$76
Shampoo & conditioning83$56–$129
Blowouts26$41–$76
Balayage17$151–$371
Pedicure17$50–$81
Manicure13$50–$86
Acrylic nails8$63–$93

Compare with

Hair By’Casi logoHair By’CasiExperts Score 96Rolla · 5.00★HUSK Skin Care (Spa)Experts Score 95Rolla · 5.00★urbAn rootS logourbAn rootSExperts Score 87Rolla · 4.85★