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Big Guns Tattoo Appleton

Tattoo shop · Kimberly, WI · reviewed since 2014

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%36+19.6Reliability 24%14+3.4Value 14%44+6.2Replies to reviews 7%13+0.9Craft & service penalty60−4Momentum penalty58−4.2Experts Score= 22Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.22SCORE
DGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#19 of 19 tattoo parlorsPosition by Experts Score among all companies we track in this category. · better than 0%
4.5 ★★★★★ 233 Google reviews · 24 photos
84%five-star reviews
4.15★last 12 monthsAverage stars on reviews from the last 12 months only.
17.9%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
1%reviews answered by the owner
$123typical billMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).

Big Guns Tattoo Appleton at a glance

Customers frequently praise the shop's clean environment, friendly staff, and high-quality tattoo and piercing services. Recurring themes include the professionalism of the artists, their willingness to accommodate specific design requests, and the comfortable atmosphere provided to clients. However, some negative reviews highlight issues with post-booking communication, unexpected price discrepancies, and instances where the final tattoo did not match the agreed-upon design or lacked expected detail.

  • Google rating: 4.5 out of 5 from 233 reviews (84% five-star).
  • Reviews on this page: 233 Google reviews (145 with written comments, 27 with photos).
  • Owner responses: the business replied to 1% of reviews.
  • Most recent review: October 21, 2026.
  • Service: Tattoo Parlor serving Kimberly, Wisconsin.

Data from Google, last updated October 28, 2026.

Score profile vs other tattoo parlors

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction36Reliability14Craft & service60Value44Momentum58Replies to reviews13Satisfaction: 36 (median 90)Reliability: 14 (median 90)Craft & service: 60 (median 89)Value: 44 (median 100)Momentum: 58 (median 100)Replies to reviews: 13 (median 40)
Big Guns Tattoo AppletonTattoo Parlors median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Big Guns Tattoo Appleton: 36/100 on this factor. Category median: 90.D
36
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Big Guns Tattoo Appleton: 14/100 on this factor. Category median: 90.F
14
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Big Guns Tattoo Appleton: 60/100 on this factor. Category median: 89.B
60
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Big Guns Tattoo Appleton: 44/100 on this factor. Category median: 100.C
44
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Big Guns Tattoo Appleton: 58/100 on this factor. Category median: 100.C
58
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Big Guns Tattoo Appleton: 13/100 on this factor. Category median: 40.F
13

Bar = this company · dark tick = category median.

Star ratings

233 Google reviews we collected

  • 5 stars19584%
  • 4 stars83%
  • 3 stars21%
  • 2 stars52%
  • 1 star2310%

Praise vs complaints

Phrases our text analysis found in 145 written reviews

  • Praise16187%
  • Complaints2513%

Price

What customers reported paying

$123-23% vs typical tattoo parlors

Middle half of what 15 customers paid ($79–$184) · gold mark = category median.

Topic share

How often each topic comes up in the written reviews

  • Quality & results5932%
  • Staff & attitude5530%
  • Would recommend2312%
  • Price & value1810%
  • Speed & response158%
  • Honesty & trust95%
  • Communication74%

What customers talk about

We read 145 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Kyle did an awesome job on my tattoo I will go to them every time.”
    “I had expressed how I have had horrible tattoo experiences and artist sat me down and said I wouldn’t be disappointed in his work.”
  • “Staff was super friendly as I entered and I felt so welcome there.”
    “I would not have even written the review had I not been treated so rudely but that was uncalled for!”
  • “I’ve been going to Brian at big guns tattoo for all my tattoos for the past 4 years, and I couldn’t recommend him enough.”
    “I recommend personally jake at electric tattoo of neenah.”
  • “The pricing is very reasonable, and they’re upfront about costs with no surprises.”
    “Way over priced”
  • “IAM VERY INPRESSED,AND HE FIT ME IN HIS SCHEDULE IN THE NEXT DAY.”
  • “He’s phenomenal at realism and cover-ups, and he’s always honest about what will hold up well over time.”
  • “Walked me through the process and was very courteous.”

People customers mention

  • Brian 16 reviews
  • Courtney 9 reviews
  • Mero 6 reviews
  • Nick 3 reviews
  • Greg 3 reviews
  • Frank 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Big Guns Tattoo Appleton for 5 kinds of job. Pick one to see what they paid and said.

Recent priced reviews

AmyLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 7 months ago★★★★★

Clean and friendly shop. Went in for a Friday the 13th flash day. Kyle was accommodating to the small space I had available for placement. The design turned out beautifully and is currently healing as it should. A bonus note: I got an unlucky cat design and ended up winning a raffle later that night and I never win raffles. Thanks Kyle!

Paid $50–100Tattoos
BeefWellingtonLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 9 months ago★★★★★

I booked a half day with Nick Monty. I left a whole new person! I came in for a shark tattoo, and as he was doing it he noticed a bad tattoo on my arm that I was pretty self conscious about. He not only offered to fix it but did such an amazing job doing so! Staff was super friendly as I entered and I felt so welcome there. Definitely a new favorite shop!

Customer photo from BeefWellington's review
Paid $350–400Tattoo cover-ups & reworkingsTattoos
The1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 11 months ago★★★★★

My fiancé and I went and got piercings today. I personally think this is a great shop and they have great piercers that take their time and do stuff right. I highly recommend going!

Paid $50–100Piercings
MattLocal Guide · 82 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

The quality of the work cant be beat! Anything you need from simple tattoos to very complicated work they have you covered. The atmosphere is 2nd to none! Everyone is happy and joking around. The prices fothe quality of work can not be beat! If your looking for tattoos or piercings this is the place for you. Go see…

Customer photo from Matt's review
Paid $500+Tattoo cover-ups & reworkingsTattoosSleeve tattoos
KyleenLocal Guide · 41 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

We had a wonderful experience at Big Gun Tattoo during a really tough time. We came in last minute to get memorial tattoos for my niece, and Brian was absolutely amazing—so kind, patient, and accommodating. He made the whole experience feel thoughtful and personal. Big thanks to Kyle and Nick, too, for running…

Paid $50–100Tattoos
BronLocal Guide · 214 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Barb wire never stopped being cool, people did ! Nick, Talen and the rest of the staff will treat you right. One of the best tattoo shops in the valley. There is also a tattoo museum and oddities collection in the basement. This place is TOTALLY RAD

Customer photo from Bron's review
Paid $100–150Tattoos

Photos

Customer reviews

4.5 ★★★★★ 233 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Makayla3 reviewsTotal number of Google reviews Makayla has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve been going to Brian at big guns tattoo for all my tattoos for the past 4 years, and I couldn’t recommend him enough. The shop is always clean, welcoming, and inviting, and as a woman, I’ve always felt comfortable there. Brian goes above and beyond to make sure you feel comfortable and respected. He always asks permission before allowing others to watch you get tattooed or take pictures. I recently had a back piece done, and he made sure I felt comfortable and never exposed throughout the entire process. On top of that, Brian does exceptional work. He’s phenomenal at realism and cover-ups, and he’s always honest about what will hold up well over time. He’s great at taking your ideas and tweaking designs to make sure you end up with something you love that will look great for years. The pricing is very reasonable, and they’re upfront about costs with no surprises. If you’re looking for a tattoo shop where you feel comfortable, respected, and confident in the work you’re getting, especially as a woman, I highly recommend Big Guns Tattoo!

Michele Hefter5 reviewsTotal number of Google reviews Michele has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brian is excellent. He is so talented! I got an amazing tattoo

  • Price: $150–200
  • Services: Tattoos
Dar Kain5 reviewsTotal number of Google reviews Dar has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I got stuck with the owner aparently over 14 years ago to do a dragon, he totally lazed out on me and wouldn't do the scales, I'm about to go in and get it covered up.

Blee7 reviewsTotal number of Google reviews Blee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Brian does great work

  • Services: Tattoo cover-ups & reworkings
Thomas SchmudeLocal Guide · 15 reviewsTotal number of Google reviews Thomas has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Kyle did an awesome job on my tattoo I will go to them every time.

  • Price: $100–150
  • Services: Solid black work tattoos
Rachael GrantLocal Guide · 111 reviewsTotal number of Google reviews Rachael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Awesome work! Very professional! Kyle, the G. O. A. T

  • Price: $50–100
  • Services: Tattoos
Amy HoesselLocal Guide · 16 reviewsTotal number of Google reviews Amy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Clean and friendly shop. Went in for a Friday the 13th flash day. Kyle was accommodating to the small space I had available for placement. The design turned out beautifully and is currently healing as it should. A bonus note: I got an unlucky cat design and ended up winning a raffle later that night and I never win raffles. Thanks Kyle!

  • Price: $50–100
  • Services: Tattoos
Alexus Chappell4 reviewsTotal number of Google reviews Alexus has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Def would not recommend a place like this. They don’t communicate w their customers, they accuse you of owing them money then turn around and try to confront you would not recommend def won’t be coming back!

Response from the owner · 7 months ago

You booked two appointments that you no-showed on and then showed up 30 minutes late for your most recent appointment (scheduled under an alias). Canceled your cc so you wouldn't be charged for no-shows, then caused a commotion at 10:30am on Friday morning (30 minutes late for your appointment) when we refused to pierce you. You were asked to leave and then refused to do so. You and your friends became violent and oppesitional for an extended period of time. You have tik tok videos, we have security footage. Happy to hash this out in court. Let's dance.

BeefWellingtonLocal Guide · 20 reviewsTotal number of Google reviews BeefWellington has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I booked a half day with Nick Monty. I left a whole new person! I came in for a shark tattoo, and as he was doing it he noticed a bad tattoo on my arm that I was pretty self conscious about. He not only offered to fix it but did such an amazing job doing so! Staff was super friendly as I entered and I felt so welcome there. Definitely a new favorite shop!

  • Price: $350–400
  • Services: Tattoo cover-ups & reworkings, Tattoos
The Dark Rose1 reviewTotal number of Google reviews The has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My fiancé and I went and got piercings today. I personally think this is a great shop and they have great piercers that take their time and do stuff right. I highly recommend going!

  • Price: $50–100
  • Services: Piercings

Big Guns Tattoo Appleton on Google Maps →

Business details