Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%36+19.6Reliability 24%14+3.4Value 14%44+6.2Replies to reviews 7%13+0.9Craft & service penalty60−4Momentum penalty58−4.2Experts Score= 22Grade D: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.22SCOREBig Guns Tattoo Appleton
Kimberly, WI · Grade DLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #19Position by Experts Score among all companies we track in this category. of 19 tattoo parlors · 4.5★ from 233 Google reviews
Report card
Percentile vs other tattoo parlors (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Big Guns Tattoo Appleton is better than 36% of tattoo parlors.D
36
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Big Guns Tattoo Appleton is better than 14% of tattoo parlors.F
14
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Big Guns Tattoo Appleton is better than 60% of tattoo parlors.B
60
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Big Guns Tattoo Appleton is better than 44% of tattoo parlors.C
44
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Big Guns Tattoo Appleton is better than 58% of tattoo parlors.C
58
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Big Guns Tattoo Appleton is better than 13% of tattoo parlors.F
13
Reviews for your job
Customers hired Big Guns Tattoo Appleton for 5 kinds of job.
Big Guns Tattoo Appleton for solid black work tattoos
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.1
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$100–150
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$169–$410
All 1 Google reviews tagged “Solid black work tattoos”
ThomasLocal Guide · 15 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★
Kyle did an awesome job on my tattoo I will go to them every time.
Paid $100–150Solid black work tattoos
Price
$123-23% vs typical tattoo parlors
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 0%Reasonable 0%Overpriced 0%Not sure 0%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Tattoos | 31 | $114–$340 |
| Piercings | 4 | $20–$81 |
| Tattoo cover-ups & reworkings | 4 | $183–$485 |
| Tattoo design | 4 | $74–$233 |
| Nose piercing | 3 | — |
