Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%84+45.8Reliability 24%74+17.9Value 14%100+14.1Replies to reviews 7%100+7.1Craft & service penalty33−6.7Experts Score= 78Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.78SCOREBraness Pest Control
Morris, MN · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #49Position by Experts Score among all companies we track in this category. of 53 rodent control · 4.7★ from 53 Google reviews
Report card
Percentile vs other rodent control (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: craft & service.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Braness Pest Control is better than 84% of rodent control.A
84
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Braness Pest Control is better than 74% of rodent control.B
74
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Braness Pest Control is better than 33% of rodent control.D
33
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Braness Pest Control is better than 100% of rodent control.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Braness Pest Control is better than 100% of rodent control.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Braness Pest Control is better than 100% of rodent control.A
100
Reviews for your job
Customers hired Braness Pest Control for 4 kinds of job.
Braness Pest Control for general pest inspection
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$53–$116
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 70/100.How Job match is calculatedBuilt only from reviews Google tagged “General pest inspection”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#43 / 44
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%
All 3 Google reviews tagged “General pest inspection”
Linda2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Great service & very friendly.
Spider exterminationGeneral pest inspection
Tim5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
They always do a fabulous job for us!
Reasonable priceGeneral pest inspection
Danielle1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★
Rating only, no written review.
Great priceRodent exterminationSpider exterminationGeneral pest inspection
Price
$89-19% vs typical rodent control
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 55%Reasonable 40%Overpriced 0%Not sure 5%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Spider extermination | 13 | $81–$144 |
| Bug & insect extermination | 12 | $63–$128 |
| Rodent extermination | 11 | $103–$323 |
| General pest inspection | 3 | $53–$116 |
