Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%73+17.7Value 14%100+14.1Replies to reviews 7%79+5.6Craft & service penalty99−0.1Experts Score= 85Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.85SCOREBTR Pest Control
Novi, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #196Position by Experts Score among all companies we track in this category. of 295 wildlife removal services · 4.9★ from 144 Google reviews
Report card
Percentile vs other wildlife removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.BTR Pest Control is better than 87% of wildlife removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.BTR Pest Control is better than 73% of wildlife removal services.B
73
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.BTR Pest Control is better than 99% of wildlife removal services.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.BTR Pest Control is better than 100% of wildlife removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.BTR Pest Control is better than 100% of wildlife removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.BTR Pest Control is better than 79% of wildlife removal services.B
79
Reviews for your job
Customers hired BTR Pest Control for 8 kinds of job.
BTR Pest Control for bed bug extermination
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.2
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$171–$426
All 2 Google reviews tagged “Bed bug extermination”
butter2319974 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
Wow, a true blessing. They provided service to me for something they normally don’t do. Truly above and beyond, plus they came the next day and didn’t abuse me on the price.
Bed bug extermination+ Responsiveness+ Punctuality+ Quality
Sean3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Rating only, no written review.
Bed bug exterminationHome inspection+ Responsiveness+ Punctuality+ Quality
Price
$347+221% vs typical wildlife removal services
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 36%Reasonable 55%Overpriced 0%Not sure 9%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| General wildlife removal | 16 | $214–$426 |
| Hornet & wasp extermination | 12 | $81–$214 |
| Home inspection | 12 | $68–$168 |
| Rodent extermination | 9 | $81–$323 |
| General pest inspection | 8 | $63–$128 |
| Mosquito extermination | 5 | $68–$111 |
| Ant extermination | 5 | $79–$246 |
| Spider extermination | 4 | $58–$139 |
