Analyzing 8,664,0648.7M ReviewsFor 24,74324.7K Experts

Experts Reviews · Company report
BTR Pest Control logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%73+17.7Value 14%100+14.1Replies to reviews 7%79+5.6Craft & service penalty99−0.1Experts Score= 85Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.85SCORE

BTR Pest Control

Novi, MI · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #196Position by Experts Score among all companies we track in this category. of 295 wildlife removal services · 4.9★ from 144 Google reviews

📞 Call (734) 338-1828Request a call backWebsite ↗

Report card

Percentile vs other wildlife removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: reliability.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.BTR Pest Control is better than 87% of wildlife removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.BTR Pest Control is better than 73% of wildlife removal services.B
73
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.BTR Pest Control is better than 99% of wildlife removal services.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.BTR Pest Control is better than 100% of wildlife removal services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.BTR Pest Control is better than 100% of wildlife removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.BTR Pest Control is better than 79% of wildlife removal services.B
79

Reviews for your job

Customers hired BTR Pest Control for 8 kinds of job.

BTR Pest Control for bug & insect extermination

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.4
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$71–$136
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 70/100.How Job match is calculatedBuilt only from reviews Google tagged “Bug & insect extermination”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#170 / 185

All 4 Google reviews tagged “Bug & insect extermination”

TeriLocal Guide · 9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

We have had BTR come out and treat our home for different treatments. We have received the mosquito yard treatment that lasted all month and didn't notice one mosquito. The tech even took the time to spray as far up the trees as they were able. We have also had the pest maintenance spray. I do not appreciate…

Reasonable priceMosquito exterminationBug & insect extermination
CastanaLocal Guide · 30 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I called them to provide ant removal, the service was excellent and I would recommend them to use for all your pest needs.

Bug & insect exterminationAnt extermination+ Responsiveness+ Punctuality+ Quality
Alli7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

We hired BTR for the three visit bug package this year, and so far after just the first visit, we haven't seen any ants or beetles inside! They were very quick to text us with pricing when we inquired, and were able to get us on the schedule the next day- and we had sent the inquiry on a weekend! Overall great…

Bug & insect extermination+ Responsiveness+ Quality+ Value
Mike8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Great service technician. Very thorough, professional and personal. I highly recommend.

Ant exterminationBug & insect exterminationSpider extermination

Price

$347+221% vs typical wildlife removal services

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 36%Reasonable 55%Overpriced 0%Not sure 9%

Jobs customers hired them for

JobReviewsCategory typical
General wildlife removal16$214–$426
Hornet & wasp extermination12$81–$214
Home inspection12$68–$168
Rodent extermination9$81–$323
General pest inspection8$63–$128
Mosquito extermination5$68–$111
Ant extermination5$79–$246
Spider extermination4$58–$139

Compare with

Empire Wildlife Trapping logoEmpire Wildlife TrappingExperts Score 100Novi · 5.00★Community Pest Solutions logoCommunity Pest SolutionsExperts Score 99Novi · 4.99★proof. Pest Control logoproof. Pest ControlExperts Score 92Novi · 4.94★