iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%95+23Value 14%100+14.1Replies to reviews 7%16+1.1Experts Score= 91Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.91SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#21 of 89 wedding cake bakersiPosition by Experts Score among all companies we track in this category. · better than 77%
4.9★★★★★254 Google reviews · 24 photos
97%five-star reviews
4.95★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Cakes And Icing 4.9 out of 5 based on 254 reviews. Customers frequently praise the shop for accurate custom designs, moist flavors, competitive pricing, and clear communication, noting that orders are often completed on time, including last-minute requests. The owner has not replied to any reviews. A small number of low-star comments criticize perceived rudeness in text messages and limited availability, though the majority of feedback remains positive regarding the quality of service and cakes.
Google rating: 4.9 out of 5 from 254 reviews (97% five-star).
Reviews on this page: 254 Google reviews (234 with written comments, 102 with photos).
Owner responses: the business replied to 0% of reviews.
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and value; weakest: replies to reviews.
Cakes And IcingWedding Cake Bakers median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cakes And Icing: 96/100 on this factor. Category median: 83.A
96
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cakes And Icing: 95/100 on this factor. Category median: 79.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cakes And Icing: 100/100 on this factor. Category median: 100.A
100
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cakes And Icing: 100/100 on this factor. Category median: 98.A
100
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cakes And Icing: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cakes And Icing: 16/100 on this factor. Category median: 39.F
16
Bar = this company · dark tick = category median.
Star ratings
254 Google reviews we collected
4.9of 5
5 stars24697%
4 stars62%
3 stars00%
2 stars00%
1 star21%
Praise vs complaints
Phrases our text analysis found in 234 written reviews
98%praise
Praise25598%
Complaints52%
Topic share
How often each topic comes up in the written reviews
7topics
Would recommend8332%
Quality & results5421%
Staff & attitude4216%
Speed & response3313%
Communication3313%
Price & value104%
Honesty & trust52%
What customers talk about
We read 234 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Highly recommend for anyone looking for beautiful, delicious cakes for special occasions!”
“Stay away at all costs.”
“What a fantastic experience - the cake far exceeded my expectations, and everyone commented on how delicious it was.”
“I placed a cake order, which I felt like was kind of last minute( less than one weeks notice), but she was more than happy to take it on.”
“We got texts the next day, telling us “how amazing the cake was last night!”
“Neetu was extremely professional, accommodating, kind, and kept me updated every step of the way.”
“She was so lovely to work with and very competitive pricing for the quality and size of the cake.”
“She worked with me to finalize every tiny detail of the cake and in the end I completely trusted her judgment.”
People customers mention
Neetu59 reviews
Instagram5 reviews
Birthday4 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
BbrandiLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 weeks ago★★★★★
This was the absolute best cake I have ever tasted. I hosted a bridal shower and needed a specific cake. I sent a picture and she blow it out of the park. It looked so so great, even better than the picture I sent. I was assuming the cake would be ok but not great. I was wrong it was the absolute best cake i have…
NNikki9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Amazing cake for my daughter’s bday! She was so lovely to work with and very competitive pricing for the quality and size of the cake. It was such a beautiful cake and tasted delicious too! Would highly recommend
MMatthew7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★
I had an excellent experience with Cakes And Icing. The cake looked absolutely beautiful and tasted just as amazing. Every detail was carefully done, and it was clear that a lot of skill and creativity went into the design. The ordering process was smooth, the communication was great, and everything was ready on…
XXhesika2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I ordered a cake for my baby and it was perfect! Would highly recommend to anyone!
NNneds5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 months ago★★★★★
I ordered my daughter’s 3rd birthday cake from Cakes and Icing. So appreciative of her accommodating me last minute! The cake was beautiful and delicious. Thanks Neetu!
KKristen5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★
Cake was just as much delicious and it was beautiful. Made the occasion that much more special. Great service! Highly recommend
This was the absolute best cake I have ever tasted. I hosted a bridal shower and needed a specific cake. I sent a picture and she blow it out of the park. It looked so so great, even better than the picture I sent. I was assuming the cake would be ok but not great. I was wrong it was the absolute best cake i have ever tasted. It was so moist and so so good. Tons of compliments the bride was worried her bridal cake would be as good as this cake. I cannot say enough about how pleased I was!
Order type: Take out
Price per person: $100+
N
Nikki Garg9 reviewsiTotal number of Google reviews Nikki has written across all businesses on Google Maps, not just this one.
Amazing cake for my daughter’s bday! She was so lovely to work with and very competitive pricing for the quality and size of the cake. It was such a beautiful cake and tasted delicious too! Would highly recommend
Meal type: Other
M
Matthew Creech7 reviewsiTotal number of Google reviews Matthew has written across all businesses on Google Maps, not just this one.
I had an excellent experience with Cakes And Icing. The cake looked absolutely beautiful and tasted just as amazing. Every detail was carefully done, and it was clear that a lot of skill and creativity went into the design. The ordering process was smooth, the communication was great, and everything was ready on time. I was extremely happy with the quality and would gladly recommend Cakes And Icing for any special occasion.
A
Alexis K10 reviewsiTotal number of Google reviews Alexis has written across all businesses on Google Maps, not just this one.
I ordered my daughter’s 3rd birthday cake from Cakes and Icing. So appreciative of her accommodating me last minute! The cake was beautiful and delicious. Thanks Neetu!
K
Kimberly Kit8 reviewsiTotal number of Google reviews Kimberly has written across all businesses on Google Maps, not just this one.
For my daughter's birthday, I had a very specific cake in mind, down to the proportions of each component. After reviewing many bakeries in DFW, I knew I had to work with Neetu because her previous work looked flawless. She worked with me to finalize every tiny detail of the cake and in the end I completely trusted her judgment. WOW, what a masterpiece! It turned out even more beautiful than the inspiration photo I shared. And as much as it pained me to cut the cake into slices, it also tasted delicious! Whether you have a design/theme in mind or want to turn the reins over to the artist, Neetu will overdeliver. Thank you for playing such an important part of my daughter's day!
Edit: It’s been a year and I ordered my 2nd cake with Neetu. It was even more fabulous this time around! The children loved seeing their favorite character and the cake tasted exactly like a brown derby that we wanted. Thank you!
K
Kristen McKay5 reviewsiTotal number of Google reviews Kristen has written across all businesses on Google Maps, not just this one.
I ordered a custom OSU cake for my daughter’s graduation. We absolutely LOVED it. Neetu wanted it to be perfect so she added the stars and it ended up so perfect. Neetu was so easy to work with. Communication and pricing was great! You should order your next cake from her! 😊
Order type: Take out
Meal type: Other
Price per person: $100+
Group size: 5-8 people
S
Shane Sawyer Jones13 reviewsiTotal number of Google reviews Shane has written across all businesses on Google Maps, not just this one.
