iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%100+69.2Reliability 31%99+30.5Experts Score= 100Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.100SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#2 of 91 makeup artistsiPosition by Experts Score among all companies we track in this category. · better than 99%
5.0★★★★★190 Google reviews · 24 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
0%reviews answered by the owner
$153typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Customers consistently praise the studio for punctuality, friendly communication, and fair pricing. Services include bridal makeup, event styling, and educational tutorials where staff demonstrate techniques and provide product guidance. Reviewers note that makeup applications last through long events and hot weather, while the welcoming atmosphere helps clients feel comfortable. No recurring criticisms or low-star patterns are evident in the provided excerpts.
Google rating: 5.0 out of 5 from 190 reviews (100% five-star).
Reviews on this page: 190 Google reviews (184 with written comments, 55 with photos).
Owner responses: the business replied to 0% of reviews.
Most recent review: October 22, 2026.
Service: Makeup Artist serving Lenexa, Kansas.
Data from Google, last updated October 27, 2026.
Score profile vs other makeup artists
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: reliability.
This companyMakeup Artists median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Caro Benítez Makeup Studio & Spa: 100/100 on this factor. Category median: 96.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Caro Benítez Makeup Studio & Spa: 99/100 on this factor. Category median: 94.A
99
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Caro Benítez Makeup Studio & Spa: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 48.–
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Bar = this company · dark tick = category median.
Star ratings
190 Google reviews we collected
5.0of 5
5 stars190100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 184 written reviews
98%praise
Praise25498%
Complaints52%
Price
What customers reported paying
$153+74% vs typical makeup artists
Middle half of what 53 customers paid ($133–$199) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude8633%
Would recommend6726%
Quality & results4919%
Speed & response239%
Communication145%
Honesty & trust145%
Price & value62%
What customers talk about
We read 184 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Caro was incredibly kind, patient, and encouraging.”
“The experience was well worth the investment, and I highly recommend booking a makeup tutorial with Caro!”
“I could not recommend her more - and I'm sure I will see her again the next time I need a perfect makeup look!”
“Not only did I feel comfortable and welcome at her studio, she did an amazing job.”
“She was on time, welcoming, and brought the vision I wanted to life.”
“She listened to my wants and made it happen even better than I could imagine!”
“Carolina is always professional, punctual, and genuinely warm.”
“They were super responsive with questions and answers, the price was fair for bridal services and makeup, and they were super supportive.”
People customers mention
Allie9 reviews
Makayla4 reviews
Benitez4 reviews
City4 reviews
Maddie3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Caro Benítez Makeup Studio & Spa for 6 kinds of job. Pick one to see what they paid and said.
Elaine7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
I was a little nervous to get my makeup done by someone new but WOW I am so happy I took the chance. Not only did I feel comfortable and welcome at her studio, she did an amazing job. I felt comfortable in the makeup all night and that I looked like me but better! I will be back!
Paid $120–140Makeup services
Andrea1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★
The ladies were amazing and accommodated us so well. They were ubeat and energetic and knew what style of makeup to use. We will definitely be back! ❤️
Paid $140–160Makeup services
ShellyLocal Guide · 16 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Caro is an amazing teacher! I had so much fun learning new makeup techniques to help me prepare for my son’s wedding , as well as other times I want an elevated, polished look. She took time to demonstrate and then let me practice, in order to really understand the blending and color placement. I highly recommend time with Caro.
Paid $200+Makeup services
Marguerite5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
I loved my session With Caro! She taught me makeup from day to night and I feel so much more confident. So many tips and tricks that I will use forever! It was well worth it!
Paid $200+Makeup services
Abby7 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
I had my wedding event make up done with Caro, she did an incredible job. Her team was so nice and friendly and I absolutely loved my make up! 10/10 would recommend!
Kristin3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Loved my make up for family photos! It truly looked flawless and held up all day! I will definitely be a returning customer!
I recently had Caro do my makeup for a branding photo shoot. She is absolutely incredible! She was on time, welcoming, and brought the vision I wanted to life. She is a gem of a human! I cannot recommend her enough and I am beyond excited to work with her again! ♥️ 10/10 recommend!!
Services: Makeup services
Elaine Dollar7 reviewsiTotal number of Google reviews Elaine has written across all businesses on Google Maps, not just this one.
I was a little nervous to get my makeup done by someone new but WOW I am so happy I took the chance. Not only did I feel comfortable and welcome at her studio, she did an amazing job. I felt comfortable in the makeup all night and that I looked like me but better! I will be back!
Price: $120–140
Services: Makeup services
Atmosphere: Relaxing
Maintenance: Pristine
Andrea Cook1 reviewiTotal number of Google reviews Andrea has written across all businesses on Google Maps, not just this one.
The ladies were amazing and accommodated us so well. They were ubeat and energetic and knew what style of makeup to use. We will definitely be back! ❤️
Price: $140–160
Services: Makeup services
Atmosphere: Energetic
Maintenance: Pristine
Shelly MintonLocal Guide · 16 reviewsiTotal number of Google reviews Shelly has written across all businesses on Google Maps, not just this one.
Caro is an amazing teacher! I had so much fun learning new makeup techniques to help me prepare for my son’s wedding , as well as other times I want an elevated, polished look. She took time to demonstrate and then let me practice, in order to really understand the blending and color placement. I highly recommend time with Caro.
Price: $200+
Services: Makeup services
Atmosphere: Relaxing, Energetic, Modern
Maintenance: Pristine
Marguerite Stout5 reviewsiTotal number of Google reviews Marguerite has written across all businesses on Google Maps, not just this one.
I loved my session With Caro! She taught me makeup from day to night and I feel so much more confident. So many tips and tricks that I will use forever! It was well worth it!
Price: $200+
Services: Makeup services
Ciara Chaney11 reviewsiTotal number of Google reviews Ciara has written across all businesses on Google Maps, not just this one.
I had a two-hour makeup tutorial with Caro today and was absolutely blown away! I brought in all of my makeup and brushes, and she helped me determine which products would give me the results I wanted while guiding me through the application process.
We started with an everyday look and worked our way up to full glam. Caro was incredibly kind, patient, and encouraging. She gave me so much more confidence in doing my own makeup—especially for big events. If I made a mistake, she showed me how to fix it easily, and she patiently went over the areas where I felt less confident, particularly eyeshadow, multiple times.
If I was missing a product or something I brought wasn’t working for me, Caro had a well-stocked makeup collection so we could keep practicing the techniques. I left feeling so much more confident in my makeup skills! I only wish I had done this years ago. The experience was well worth the investment, and I highly recommend booking a makeup tutorial with Caro!
Price: $200+
Services: Makeup services
Atmosphere: Relaxing, Modern
Maintenance: Pristine
Melissa Solomon8 reviewsiTotal number of Google reviews Melissa has written across all businesses on Google Maps, not just this one.
PAGEANT GIRLS!!
She is just the sweetest and will make your experience 100x better. She takes her time to ensure you are happy with the product and she is AMAZING. I can’t stress enough how kind she is and how go with the flow her mindset is she is overall perfect. Pageant girlies yk what to do hit her up for appearances, competition headshots etc. 🤍🤍
Services: Makeup services
Lydia Stephens3 reviewsiTotal number of Google reviews Lydia has written across all businesses on Google Maps, not just this one.
Caro was great! She was so warm and friendly. She listened to my wants and made it happen even better than I could imagine! Plus my make up lasted 5 hours in 100+ degree heat!
Abby Haake7 reviewsiTotal number of Google reviews Abby has written across all businesses on Google Maps, not just this one.
I had my wedding event make up done with Caro, she did an incredible job. Her team was so nice and friendly and I absolutely loved my make up! 10/10 would recommend!