Analyzing 6,802,7336.8M ReviewsFor 19,24619.2K Experts

Experts Reviews · Company report
Cherry Rum Automotive logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%67+36.5Reliability 24%66+16Value 14%64+9.1Replies to reviews 7%9+0.6Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.62SCORE

Cherry Rum Automotive

Greenfield, MA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #67Position by Experts Score among all companies we track in this category. of 78 tire shops · 4.6★ from 136 Google reviews

📞 Call (413) 774-4605Request a call backWebsite ↗

Report card

Percentile vs other tire shops (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cherry Rum Automotive is better than 67% of tire shops.B
67
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cherry Rum Automotive is better than 66% of tire shops.B
66
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cherry Rum Automotive is better than 100% of tire shops.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cherry Rum Automotive is better than 64% of tire shops.B
64
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cherry Rum Automotive is better than 100% of tire shops.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cherry Rum Automotive is better than 9% of tire shops.F
9

Reviews for your job

Customers hired Cherry Rum Automotive for 8 kinds of job.

Cherry Rum Automotive for auto engine diagnostic

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.3
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 67/100.How Job match is calculatedBuilt only from reviews Google tagged “Auto engine diagnostic”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#21 / 23
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%

All 3 Google reviews tagged “Auto engine diagnostic”

LucLocal Guide · 88 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Great shop.. have done very well by me for more than 10 years despite the oddball vehicles I have brought them.. The only issue I have ever had with them( and, I know a weird one) is they would like to save you money.. sometimes I just want a noise to go away even if the part is fine from a safety standpoint.. that…

Reasonable priceElectrical repairSteering & suspension repairGeneral repairs & maintenance
Carol10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Cherry Rum is honest and is in the business to serve customers, not exploit them. All the staff, especially Matt and Megan are great communicators. Their repairs and maintenance are trustworthy and lasting. If you want your car to last, take it to Cherry Rum for all your auto needs!

Great priceGeneral repairs & maintenanceAuto engine diagnosticTire rotations
susan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Informative, honest, reliable, great technicians & customer service.

Auto engine diagnosticEngine repairOil change

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 29%Reasonable 57%Overpriced 14%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
General repairs & maintenance9—
Oil change8—
Brakes5—
Wheel alignment4—
Engine repair4—
Auto engine diagnostic3—
A/C installation & repair3—
Tire rotations2—

Compare with

Town Fair Tire logoTown Fair TireExperts Score 90Greenfield · 4.93★Kenney Auto Repair Service logoKenney Auto Repair ServiceExperts Score 85Greenfield · 4.86★Pioneer Valley Tire logoPioneer Valley TireExperts Score 82Greenfield · 4.89★