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Cherry Rum Automotive

Auto repair shop · Greenfield, MA · reviewed since 2013

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%67+36.5Reliability 24%66+16Value 14%64+9.1Replies to reviews 7%9+0.6Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.62SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#67 of 78 tire shopsPosition by Experts Score among all companies we track in this category. · better than 14%
4.6 ★★★★★ 136 Google reviews · 8 photos
80%five-star reviews
4.60★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
4%reviews answered by the owner
Sep 2026latest review

Cherry Rum Automotive at a glance

Google reviewers rate Cherry Rum Automotive 4.6 out of 5 based on 136 reviews, with the owner responding to a small percentage of feedback. Customers frequently praise the shop for punctual service, transparent pricing that often comes in under estimates, and honest communication regarding necessary repairs. Recurring themes include accommodating urgent requests and maintaining long-term customer relationships. However, some lower-rated reviews criticize specific diagnostic accuracy and perceived overcharging for parts that were not actually defective.

  • Google rating: 4.6 out of 5 from 136 reviews (80% five-star).
  • Reviews on this page: 136 Google reviews (90 with written comments).
  • Owner responses: the business replied to 4% of reviews.
  • Most recent review: September 20, 2026.
  • Service: Tire Shop serving Greenfield, Massachusetts.

Data from Google, last updated October 25, 2026.

Score profile vs other tire shops

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

Satisfaction67Reliability66Craft & service100Value64Momentum100Replies to reviews9Satisfaction: 67 (median 83)Reliability: 66 (median 81)Craft & service: 100 (median 99)Value: 64 (median 100)Momentum: 100 (median 100)Replies to reviews: 9 (median 34)
Cherry Rum AutomotiveTire Shops median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cherry Rum Automotive: 67/100 on this factor. Category median: 83.B
67
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cherry Rum Automotive: 66/100 on this factor. Category median: 81.B
66
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cherry Rum Automotive: 100/100 on this factor. Category median: 99.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cherry Rum Automotive: 64/100 on this factor. Category median: 100.B
64
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cherry Rum Automotive: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cherry Rum Automotive: 9/100 on this factor. Category median: 34.F
9

Bar = this company · dark tick = category median.

Star ratings

136 Google reviews we collected

  • 5 stars10980%
  • 4 stars129%
  • 3 stars64%
  • 2 stars32%
  • 1 star64%

Praise vs complaints

Phrases our text analysis found in 90 written reviews

  • Praise14097%
  • Complaints53%

PriceGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Price verdicts customers left with their Google review

  • Great price229%
  • Reasonable457%
  • Overpriced114%
  • Not sure00%

Topic share

How often each topic comes up in the written reviews

  • Price & value2719%
  • Staff & attitude2517%
  • Speed & response2517%
  • Quality & results2316%
  • Honesty & trust2316%
  • Communication118%
  • Would recommend118%

What customers talk about

We read 90 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “I did and they did for an extremely reasonable price.”
    “they Told me I needed to fix a lot more than I did and even threw away one of my horns and wire harness after I denied them the over priced job.”
  • “Service is always excellent, the team is helpful and knowledgeable.”
  • “My starter went recently and I’m sure they rearranged a big schedule to get it done fast as we are expecting our baby any day now.”
  • “They recently replaced a cylinder head on my Jeep Gladiator and did a thorough job.”
  • “They were straightforward, honest, and easy to work with throughout the process.”
  • “Very communicative, open with pricing and explaining.”
  • “Will definitely be back and highly recommend this team!”

People customers mention

  • Matt 7 reviews
  • Megan 3 reviews
  • Ted 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired Cherry Rum Automotive for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

NickLocal Guide · 18 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Able to schedule an appt for brake work during a busy week. Honest service and quotes. Car drives great. Would recommend!

Jennifer10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

We’ve been using them for over 5 years and they are absolutely wonderful. Very communicative, open with pricing and explaining. They never recommend work that isn’t actually needed. And they do their very best to squeeze you in in a pinch. My starter went recently and I’m sure they rearranged a big schedule to get…

Reasonable priceAuto battery replacementGeneral repairs & maintenanceAuto brake repair
Stosh306Local Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 months ago★★★★★

If you want your vehicle to drive straight, dont hesitate to get an alignment done at Cherry Rum Automotive. I am a DIY guy and after replacing pretty much everything suspension and steering wise, my car needed and alignment. Was recommended by many friends to use CRA if you want it done right, so I made an…

Wheel alignment
LucLocal Guide · 88 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 7 months ago★★★★★

Great shop.. have done very well by me for more than 10 years despite the oddball vehicles I have brought them.. The only issue I have ever had with them( and, I know a weird one) is they would like to save you money.. sometimes I just want a noise to go away even if the part is fine from a safety standpoint.. that…

Reasonable priceElectrical repairSteering & suspension repairGeneral repairs & maintenance
A1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★

My car stopped accelerating and broke down on a trip out of town to visit friends in greenfield. I was far from home and had no choice but to use a local mechanic and Cherry Rum had could take look at my car promptly. They diagnosed the issue as having to do with the catalytic converter. I thought it was odd as the…

Overpriced
ArthurLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

I’ve used Cherry Rum Automotive for years and this visit reminded me why. They recently replaced a cylinder head on my Jeep Gladiator and did a thorough job. When a small electrical issue popped up afterward, they got me in right away, diagnosed it quickly, and fixed it at no charge. They were straightforward,…

Photos

Customer reviews

4.6 ★★★★★ 136 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Nick GarciaLocal Guide · 18 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Able to schedule an appt for brake work during a busy week. Honest service and quotes. Car drives great. Would recommend!

Jennifer Melnick10 reviewsTotal number of Google reviews Jennifer has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We’ve been using them for over 5 years and they are absolutely wonderful. Very communicative, open with pricing and explaining. They never recommend work that isn’t actually needed. And they do their very best to squeeze you in in a pinch. My starter went recently and I’m sure they rearranged a big schedule to get it done fast as we are expecting our baby any day now.

  • Price assessment: Reasonable price
  • Services: Auto battery replacement, General repairs & maintenance, Auto brake repair, Tire rotations, Wheel alignment
Stosh306Local Guide · 14 reviewsTotal number of Google reviews Stosh306 has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

If you want your vehicle to drive straight, dont hesitate to get an alignment done at Cherry Rum Automotive. I am a DIY guy and after replacing pretty much everything suspension and steering wise, my car needed and alignment. Was recommended by many friends to use CRA if you want it done right, so I made an appointment and I couldn't be happier with the service! Thank you Matt, Megan, Dave and Kane for your alignment work!

  • Services: Wheel alignment
Luc MortonLocal Guide · 88 reviewsTotal number of Google reviews Luc has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great shop.. have done very well by me for more than 10 years despite the oddball vehicles I have brought them.. The only issue I have ever had with them( and, I know a weird one) is they would like to save you money.. sometimes I just want a noise to go away even if the part is fine from a safety standpoint.. that said, they will do that sort of work if you insist.

  • Price assessment: Reasonable price
  • Services: Electrical repair, Steering & suspension repair, General repairs & maintenance, Steering & suspension replacement, Electrical, Auto engine diagnostic, Wheel alignment, Brakes, A/C installation & repair, Auto maintenance
A Crowther1 reviewTotal number of Google reviews A has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My car stopped accelerating and broke down on a trip out of town to visit friends in greenfield. I was far from home and had no choice but to use a local mechanic and Cherry Rum had could take look at my car promptly. They diagnosed the issue as having to do with the catalytic converter. I thought it was odd as the part I had was relatively new. I asked if they could replace it with an after market part and the mechanic refused. I had no choice but to have it repaired for $1000 then and there. After picking up the car and driving 30 miles it stopped accelerating and broke down again on the highway. Later to find the cause was something completely unrelated the catalytic converter, a different part that simply needed cleaning. When I told Cherry Rum what happened they didn’t express any concern or fault in the excessive and faulty repair.

  • Price assessment: Overpriced
Arthur HaskinsLocal Guide · 11 reviewsTotal number of Google reviews Arthur has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I’ve used Cherry Rum Automotive for years and this visit reminded me why. They recently replaced a cylinder head on my Jeep Gladiator and did a thorough job. When a small electrical issue popped up afterward, they got me in right away, diagnosed it quickly, and fixed it at no charge. They were straightforward, honest, and easy to work with throughout the process. It’s rare to find a shop that communicates well and stands behind their work like this. Highly recommended.

N. V.3 reviewsTotal number of Google reviews N. has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Was calling all over the place during a snowstorm my splash guard in the front had come down. They were so amazing, got me in within like 10 minutes and fixed it for me

Jessica Shippee2 reviewsTotal number of Google reviews Jessica has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My car died on me last minute after calling multiple places they got me in almost immediately had me drop my car off and was fixed by the next day. The receptionist Megan was amazing and kept me informed on what was happening with my car, and the made this stressful situation so much easier! I can’t thank them enough for getting me back in my car so quickly🫶🏻!!

  • Price assessment: Reasonable price
  • Services: Engine repair
Response from the owner · 7 months ago

Thank you Jessica! We truly understand how stressful in can be when your car breaks down. We are always happy to help!

Melissa Morgan-Oakes9 reviewsTotal number of Google reviews Melissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We have been going to Cherry Rum for service for a long long time. Service is always excellent, the team is helpful and knowledgeable. No one better in the valley, and no place else we would go with our vehicles.

  • Price assessment: Reasonable price
Loretta Easton7 reviewsTotal number of Google reviews Loretta has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Came to get my ball joint fixed on my car they are very nice /kind people they work in a get timely fashion definitely gonna come here more .

  • Price assessment: Great price
  • Services: Service not listed

Cherry Rum Automotive on Google Maps →

Business details