Analyzing 6,701,3046.7M ReviewsFor 18,80618.8K Experts

Experts Reviews · Company report
Cherry Rum Automotive logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%67+36.5Reliability 24%66+16Value 14%64+9.1Replies to reviews 7%9+0.6Experts Score= 62Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.62SCORE

Cherry Rum Automotive

Greenfield, MA · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #67Position by Experts Score among all companies we track in this category. of 78 tire shops · 4.6★ from 136 Google reviews

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Report card

Percentile vs other tire shops (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cherry Rum Automotive is better than 67% of tire shops.B
67
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cherry Rum Automotive is better than 66% of tire shops.B
66
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cherry Rum Automotive is better than 100% of tire shops.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cherry Rum Automotive is better than 64% of tire shops.B
64
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cherry Rum Automotive is better than 100% of tire shops.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cherry Rum Automotive is better than 9% of tire shops.F
9

Reviews for your job

Customers hired Cherry Rum Automotive for 8 kinds of job.

Cherry Rum Automotive for oil change

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.8
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 69/100.How Job match is calculatedBuilt only from reviews Google tagged “Oil change”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#21 / 29

All 8 Google reviews tagged “Oil change”

Carol10 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Cherry Rum is honest and is in the business to serve customers, not exploit them. All the staff, especially Matt and Megan are great communicators. Their repairs and maintenance are trustworthy and lasting. If you want your car to last, take it to Cherry Rum for all your auto needs!

Great priceGeneral repairs & maintenanceAuto engine diagnosticTire rotations
susan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Informative, honest, reliable, great technicians & customer service.

Auto engine diagnosticEngine repairOil change
Lady4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Made an appointment very easily. Highly communicative throughout the process and pleasant. Nice change from most businesses today! Definitely will use them again and refer people too.

Oil change
Eve7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Good business. Matt is a stand up guy and sold me My car. Megan and Dave run the office efficiently!

General repairs & maintenanceOil change
Gary2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Fast and efficient with great reading material while you wait.

Oil change
Norman1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

All my cars, all services for well over 20 years. Nothing but praise for every service provided. You simply cannot do better for your vehicle, your pocket book or your peace of mind. Norman Schell Greenfield MA

BrakesAir conditioningElectrical repair+ Quality+ Professionalism+ Value
Mirinda11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Rating only, no written review.

Oil change
Phillip4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Rating only, no written review.

BrakesOil change

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 29%Reasonable 57%Overpriced 14%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
General repairs & maintenance9—
Oil change8—
Brakes5—
Wheel alignment4—
Engine repair4—
Auto engine diagnostic3—
A/C installation & repair3—
Tire rotations2—

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