Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%90+49.1Reliability 24%94+22.8Value 14%100+14.1Replies to reviews 7%92+6.5Craft & service penalty93−0.7Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORECook's Pest Control
Birmingham, AL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #208Position by Experts Score among all companies we track in this category. of 363 pest control services · 4.9★ from 663 Google reviews
Report card
Percentile vs other pest control services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: satisfaction.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cook's Pest Control is better than 90% of pest control services.A
90
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cook's Pest Control is better than 94% of pest control services.A
94
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cook's Pest Control is better than 93% of pest control services.A
93
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cook's Pest Control is better than 100% of pest control services.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cook's Pest Control is better than 100% of pest control services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cook's Pest Control is better than 92% of pest control services.A
92
Reviews for your job
Customers hired Cook's Pest Control for 8 kinds of job.
Cook's Pest Control for general wildlife removal
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.10
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$214–$426
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 81/100.How Job match is calculatedBuilt only from reviews Google tagged “General wildlife removal”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#42 / 158
All 10 Google reviews tagged “General wildlife removal”
VeronicaLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
They are an easy company to want work with. I don’t see any bugs so they must be doing it right!
General wildlife removal+ Responsiveness+ Punctuality+ Quality
Betty1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★
Complete home and yard vug protection. Every 3 months living in the country you got to make sure you must keep up the yard with Pest control
Bug & insect exterminationFlea & mite exterminationHome inspection+ Punctuality+ Professionalism
JefferyLocal Guide · 16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
The service is outstanding. I never have to worry about any bugs.
Ant exterminationBed bug exterminationCockroach extermination
Kris4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
Rating only, no written review.
Home inspectionHornet & wasp exterminationRodent extermination+ Responsiveness+ Punctuality+ Quality
BettyLocal Guide · 120 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★
Rating only, no written review.
Bat exterminationBee exterminationBug & insect extermination+ Responsiveness+ Punctuality+ Quality
Kathy3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★
Rating only, no written review.
Home inspectionGeneral pest inspectionGeneral wildlife removal+ Responsiveness+ Punctuality+ Quality
Marsha6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 years ago★★★★★
Rating only, no written review.
General wildlife removal
Pamela4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 years ago★★★★★
Rating only, no written review.
Ant exterminationBed bug exterminationBee extermination
Veronica3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
Rating only, no written review.
Ant exterminationBed bug exterminationHornet & wasp extermination+ Responsiveness+ Punctuality+ Quality
CarrieLocal Guide · 107 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★
Rating only, no written review.
Ant exterminationBed bug exterminationHornet & wasp extermination
Price
$103-4% vs typical pest control services
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 23%Reasonable 64%Overpriced 1%Not sure 12%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Termite inspection | 147 | $81–$323 |
| Bug & insect extermination | 122 | $58–$133 |
| General pest inspection | 113 | $58–$128 |
| Cockroach extermination | 97 | $73–$246 |
| Ant extermination | 96 | $76–$214 |
| Spider extermination | 95 | $76–$166 |
| Hornet & wasp extermination | 86 | $91–$282 |
| Home inspection | 79 | $58–$164 |
