Experts Reviews · Company report
How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%91+22.1Value 14%100+14.1Replies to reviews 7%79+5.6Craft & service penalty96−0.4Experts Score= 92Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.92SCORECook's Pest Control
Decatur, AL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #61Position by Experts Score among all companies we track in this category. of 109 flea exterminators · 4.9★ from 998 Google reviews
Report card
Percentile vs other flea exterminators (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: value and momentum; weakest: replies to reviews.
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Cook's Pest Control is better than 92% of flea exterminators.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Cook's Pest Control is better than 91% of flea exterminators.A
91
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Cook's Pest Control is better than 96% of flea exterminators.A
96
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Cook's Pest Control is better than 100% of flea exterminators.A
100
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Cook's Pest Control is better than 100% of flea exterminators.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Cook's Pest Control is better than 79% of flea exterminators.B
79
Reviews for your job
Customers hired Cook's Pest Control for 8 kinds of job.
Cook's Pest Control for bat extermination
Clear ✕Jobs reviewedHow many Google reviews are tagged with this job.2
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$20–40
Said fairOf customers who rated the price, the share who chose “Great price” or “Reasonable” rather than “Overpriced”.100%
All 2 Google reviews tagged “Bat extermination”
Teresa2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★★★★★
The technician was able to answer all of my questions and concerns. He was very helpful and knowledgeable about the process of termite removal.
Paid $20–40Reasonable priceRodent exterminationTermite exterminationSpider extermination
JeBronLocal Guide · 51 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
Good job at controlling pests
Paid $1–20Great priceHome inspectionHornet & wasp exterminationRodent extermination
Price
$1030% vs typical flea exterminators
Bar = middle half of what customers paid · gold mark = category median.
Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.
Great price 18%Reasonable 74%Overpriced 1%Not sure 7%
Jobs customers hired them for
| Job | Reviews | Category typical |
|---|---|---|
| Home inspection | 205 | $61–$139 |
| Bug & insect extermination | 201 | $58–$131 |
| Termite inspection | 190 | $71–$214 |
| General pest inspection | 173 | $58–$133 |
| Spider extermination | 133 | $56–$136 |
| Rodent extermination | 119 | $73–$246 |
| Termite extermination | 114 | $93–$371 |
| Hornet & wasp extermination | 112 | $79–$246 |
