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Croix Crystal Water Treatment

Water softening equipment supplier · River Falls, WI · reviewed since 2017

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%65+41.3Reliability 28%28+7.9Replies to reviews 8%38+3.1Experts Score= 52Not enough data for value; its weight is shared by the others.Grade C: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.52SCORE
CGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#37 of 40 water purification servicesPosition by Experts Score among all companies we track in this category. · better than 8%
4.7 ★★★★★ 81 Google reviews · 5 photos
89%five-star reviews
5.00★last 12 monthsAverage stars on reviews from the last 12 months only.
20%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
22%reviews answered by the owner
Sep 2026latest review

Croix Crystal Water Treatment at a glance

Google reviewers rate Croix Crystal Water Treatment 4.7 out of 5 based on 81 reviews, with the owner responding to 22 percent of comments. Customers frequently praise the company for punctual appointments, clear communication, and competitive pricing during water softener and reverse osmosis installations. However, some lower-rated reviews cite issues with billing inaccuracies, missed delivery notifications, and disputes regarding warranty coverage for previously installed equipment.

  • Google rating: 4.7 out of 5 from 81 reviews (89% five-star).
  • Reviews on this page: 81 Google reviews (67 with written comments, 3 with photos).
  • Owner responses: the business replied to 22% of reviews.
  • Most recent review: September 29, 2026.
  • Service: Water Purification Service serving River Falls, Wisconsin.

Data from Google, last updated October 25, 2026.

Score profile vs other water purification services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: reliability.

Satisfaction65Reliability28Craft & service–Value–Momentum100Replies to reviews38Satisfaction: 65 (median 88)Reliability: 28 (median 86)Momentum: 100 (median 100)Replies to reviews: 38 (median 71)
This companyWater Purification Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Croix Crystal Water Treatment: 65/100 on this factor. Category median: 88.B
65
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Croix Crystal Water Treatment: 28/100 on this factor. Category median: 86.D
28
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 85.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Croix Crystal Water Treatment: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Croix Crystal Water Treatment: 38/100 on this factor. Category median: 71.D
38

Bar = this company · dark tick = category median.

Star ratings

81 Google reviews we collected

  • 5 stars7289%
  • 4 stars34%
  • 3 stars11%
  • 2 stars00%
  • 1 star56%

Praise vs complaints

Phrases our text analysis found in 67 written reviews

  • Praise15296%
  • Complaints64%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude3321%
  • Speed & response2818%
  • Quality & results2516%
  • Price & value2214%
  • Communication2113%
  • Would recommend1912%
  • Honesty & trust106%

What customers talk about

We read 67 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “He arrived on time, kept the work area clean, and was respectful throughout the visit.”
  • “Our technician Sam did a solid, efficient and professional job with an urgent water softener issue.”
  • “We had a reverse osmosis water system installed today, and Sam did an excellent job.”
    “My husband and I had a terrible experience with Culligan and we were in a time crunch.”
  • “The price was very reasonable to others I researched.”
    “Constant billing inaccuracies--always being overcharged.”
  • “Before leaving, he made sure everything was functioning properly and answered our questions.”
  • “Nice people and I’d highly recommend to anyone looking for a water softener”
  • “Sam was upfront and honest about all the costs involved with the equipment and installation charges.”

People customers mention

  • Sam 7 reviews
  • Jim 5 reviews
  • Angie 3 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

Dayna3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

We had a reverse osmosis water system installed today, and Sam did an excellent job. He arrived on time, kept the work area clean, and was respectful throughout the visit. Before leaving, he made sure everything was functioning properly and answered our questions. We’re very happy with the installation!

R5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 6 months ago★★★★★

Had a new water softener installed March, 2026. Sam and team did a great job! Sam’s a great communicator and patiently listens and answers questions.

Michael6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 8 months ago★★★★★

Our technician Sam did a solid, efficient and professional job with an urgent water softener issue. Very pleased with the outcome.

Mary11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

We are so happy with our great service tech Sam. He is attentive, knowledgeable and very competent. Thank you Croix/Finken we will highly recommend !

Nick16 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Very professional, came up with the correct solution for our needs. Got the work done within two weeks of initial visit. Competitive pricing. Great people!

James8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Very knowledgeable. Were able to install in the cabinet above the fridge so we could keep our under-sink space. Had an easy experience from start to finish.

Customer photo from James's review

Photos

Customer reviews

4.7 ★★★★★ 81 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Dayna Strand3 reviewsTotal number of Google reviews Dayna has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We had a reverse osmosis water system installed today, and Sam did an excellent job. He arrived on time, kept the work area clean, and was respectful throughout the visit. Before leaving, he made sure everything was functioning properly and answered our questions. We’re very happy with the installation!

R Kopp5 reviewsTotal number of Google reviews R has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Had a new water softener installed March, 2026. Sam and team did a great job! Sam’s a great communicator and patiently listens and answers questions.

Michael Erben6 reviewsTotal number of Google reviews Michael has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Our technician Sam did a solid, efficient and professional job with an urgent water softener issue. Very pleased with the outcome.

Mary Sue & David Curley11 reviewsTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

We are so happy with our great service tech Sam. He is attentive, knowledgeable and very competent. Thank you Croix/Finken we will highly recommend !

Response from the owner · a year ago

Hi Mary Sue and David, Thank you so much for your kind words! We’re delighted to hear that Sam provided you with attentive and knowledgeable service—he truly is a valued member of our team! Your recommendation means the world to us, and we appreciate your trust in Croix/Finken. If you ever need anything, we’re here to help! Best regards, The Finken Team

Nick Krenz16 reviewsTotal number of Google reviews Nick has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very professional, came up with the correct solution for our needs. Got the work done within two weeks of initial visit. Competitive pricing. Great people!

Response from the owner · a year ago

Hi Nick, Thank you for your wonderful review! We’re so glad to hear that our team provided a professional experience and found the right solution for your needs. We strive to deliver quality service in a timely manner, and it’s great to know we met your expectations. We truly appreciate your support and kind words about our team. If you ever need anything in the future, we’re here for you! Best regards, The Finken/Croix Team

John Blankenbaker8 reviewsTotal number of Google reviews John has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Quick contact for appointment. Issue resolved quickly.

Response from the owner · a year ago

Hi John, Thank you for your review! We're so glad to hear that scheduling was quick and that we were able to resolve your issue efficiently. Providing fast and reliable service is what we strive for! If you ever need anything in the future, we’re here for you. Best regards, The Finken Team

David HLocal Guide · 40 reviewsTotal number of Google reviews David has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

One of their drivers was tailgating my car on 494. He then swerved very aggressively around us gave us the finger and proceeded to try and get in front of us(there was a car ahead of us) and instead of moving in front of us he almost hit the car with myself, my wife, my son and my infant daughter inside. Older white male, he then proceeded to drive erratically and tried to hit us 2 more times before getting off on an exit ramp where he gave the finger to us 7 more times. The plate number was kfg-413 and the date was 10/17/2023 at about 5:45. When I called the company to complain I never heard back. If this driver represents your company then I hope you go out of business because driving like a madman and trying to hit a car with my children in it is a very violent act. It's very lucky for your driver that he did not end up hitting my car with my children in it as it would have been seen as an attack in my family.

Walker MacBeathLocal Guide · 54 reviewsTotal number of Google reviews Walker has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Update: I've heard from a couple of folks apologizing for the issue and hopefully we'll get things resolved next week. Upping the stars to 3 for now. Original review: I just bought a home that has a water softener with Croix Crystal sticker and phone number on it. I've made three attempts to contact them. First time was via the web and I received a call back, he was very eager to talk to me when we were talking about a new softener but when I told him I'd like to see if we can get the current one working first he said he'd call me the next week to schedule an appointment, no call. Second time I called in and talked to someone, he said he'd have someone call me, two days later and no call. Third time I called in again and the receptionist cut me off as I was explaining the situation and transferred me to a voicemail. I'm open to revising my rating and review if they come through but I doubt I'll hear from anyone.

James Hougas8 reviewsTotal number of Google reviews James has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very knowledgeable. Were able to install in the cabinet above the fridge so we could keep our under-sink space. Had an easy experience from start to finish.

Marcia Hausken6 reviewsTotal number of Google reviews Marcia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I got the water softener from Croix Crystal-I found the company in a recommendation from the website Next Door. Everything went so smooth. From the quote to installation! I highly recommend giving them a call!

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Business details