iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%95+23Value 14%97+13.7Replies to reviews 7%60+4.2Craft & service penalty99−0.1Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#32 of 101 hair salonsiPosition by Experts Score among all companies we track in this category. · better than 69%
5.0★★★★★108 Google reviews · 23 photos
96%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★, last 20 reviewsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
40%reviews answered by the owner
$95typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Dina's Kiss & Makeup -Hair & Airbrush Tans at a glance
Google reviewers rate this Secaucus salon five stars based on one hundred and eight reviews, with the owner responding to forty percent. Clients frequently praise the team for punctuality, clear communication, and fair pricing while performing hair coloring, cuts, keratin treatments, and airbrush makeup. The staff is noted for listening to specific client requests and providing detailed services for events like weddings. One recurring criticism involves a lack of thoroughness during a color appointment, where dye residue was found on the client's ears.
Google rating: 5.0 out of 5 from 108 reviews (96% five-star).
Reviews on this page: 108 Google reviews (85 with written comments, 10 with photos).
Owner responses: the business replied to 40% of reviews.
Most recent review: October 1, 2026.
Service: Hair Salon serving Secaucus, New Jersey.
Data from Google, last updated October 28, 2026.
Score profile vs other hair salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.
This companyHair Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Dina's Kiss & Makeup -Hair & Airbrush Tans: 96/100 on this factor. Category median: 88.A
96
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans: 95/100 on this factor. Category median: 84.A
95
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Dina's Kiss & Makeup -Hair & Airbrush Tans: 99/100 on this factor. Category median: 98.A
99
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans: 97/100 on this factor. Category median: 97.A
97
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Dina's Kiss & Makeup -Hair & Airbrush Tans: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans: 60/100 on this factor. Category median: 47.B
60
Bar = this company · dark tick = category median.
Star ratings
108 Google reviews we collected
5.0of 5
5 stars10496%
4 stars33%
3 stars11%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 85 written reviews
99%praise
Praise10599%
Complaints11%
Price
What customers reported paying
$95+62% vs typical hair salons
Middle half of what 5 customers paid ($83–$292) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude3937%
Quality & results1918%
Would recommend1716%
Price & value109%
Honesty & trust98%
Communication88%
Speed & response44%
What customers talk about
We read 85 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Dina is incredibly personable and her entire staff reflects the same level of care, comfort, and kindness as she does.”
“I had an amazing experience with everyone in the studio and got awesome results!”
“Totally recommend this quality of hair care that is Vegan for your hair coloring needs!”
“I’ll be making that journey again bc the service is worth it :)”
“It is perfection and honestly it is hard to explain why.”
“You took your time listened carefully to exactly what I wanted and gave amazing suggestions along the way.”
“She is efficient and friendly and makes you feel comfortable.”
People customers mention
Sam6 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired Dina's Kiss & Makeup -Hair & Airbrush Tans for 7 kinds of job. Pick one to see what they paid and said.
VvrutikaLocal Guide · 17 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
"Perfect highlights! Natural, blended , and exactly what I wanted. DINA has magical hands..!!Highly recommend!"
Paid $200+Balayage
RRheaLocal Guide · 34 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★
I'm always hesitant about trying new salons so when I moved back to Secaucus for a bit, I had to find something local. Dina's did not disappoint. Silvana took care of my haircut, and then a week or so later, I went back for my color. She helped me figure out exactly what I wanted and gave me another beautiful…
Paid $60–80HaircutShampoo & conditioning
CClaraLocal Guide · 20 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
I’ve been coming to Dina’s since 2021 to go from black/brown to pink and I haven’t stopped coming since! I went from trying something new to pink fairy hair being my staple identity and I feel so comfortable coming to Dina’s. My most recent appointment was a refresh with Dina after going to Brianna for years and her…
Paid $200+HaircutHairstylingBalayage
Sshivani4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
I had a very good experience, I booked my makeup appointment with them for my Graduation ceremony, it was my first time getting a professional makeup, my makeup artist was Tatiana she is so amazing she made me look like a diva and made my graduation day more special for me, makeup was on the spot.
I came into Dina's for a last minute consult and color appointment with Dina and my stylist Silvana. I had an amazing experience with everyone in the studio and got awesome results! After moving, it's been hard to find a stylist that understands exactly what I'm looking for. My hair turned out perfect! I can't wait to go back! Fair prices, good people, amazing results!
Response from the owner · 3 weeks ago
Thank you so much for coming in and also for taking the time to write this! We absolutely loved having you in the salon & can't wait to see you again. Your hair and your energy are equally beautiful! -Dina
A
Angela PhillipsLocal Guide · 14 reviewsiTotal number of Google reviews Angela has written across all businesses on Google Maps, not just this one.
Had an amazing experience. They did a fantastic job on my hair as I received a Keratin and flat iron treatment. My hair is friz free, straight and soft! Thank you! 🥰
Response from the owner · 2 months ago
Angela, thank you so much for coming in and taking your time to write this. You made our day and we're so glad you're loving the treatment! We can't wait to have you back in the salon.
S
Sheila Keoghan3 reviewsiTotal number of Google reviews Sheila has written across all businesses on Google Maps, not just this one.
A huge thank you to my new hairstylist Silvana for doing an AMAZING job ! You took your time listened carefully to exactly what I wanted and gave amazing suggestions along the way. I am absolutely thrilled with the highlights and final results. Your warm refreshing personality made the entire experience even better. Thank you for my beautiful highlights. ! Looking forward to my next appointment ! Thanks again. 💕
A
Altagracia Guzman8 reviewsiTotal number of Google reviews Altagracia has written across all businesses on Google Maps, not just this one.
First time with Dina and her girls...Silvana took care of my particular look of color and was spot on! Totally recommend this quality of hair care that is Vegan for your hair coloring needs! All the best girls!!
Response from the owner · a year ago
Thank you, Anna! It was a pleasure having you in today. Happy Birthday :)
V
vrutika ramaniLocal Guide · 17 reviewsiTotal number of Google reviews vrutika has written across all businesses on Google Maps, not just this one.
Dina is INCREDIBLE. I found her through some public figures here in the NYC area, and she has been amazing in always get the best compliments after she has done my hair and makeup, and I wish I could take her everywhere with me. Between Jingle Balls, galas, a Broadway show, commercial shoots, and White House events, she has been there for it all. She’s the BEST. 10/10 or in this case 5 stars!!
R
RheaLocal Guide · 34 reviewsiTotal number of Google reviews Rhea has written across all businesses on Google Maps, not just this one.
I'm always hesitant about trying new salons so when I moved back to Secaucus for a bit, I had to find something local. Dina's did not disappoint. Silvana took care of my haircut, and then a week or so later, I went back for my color. She helped me figure out exactly what I wanted and gave me another beautiful blowout ...at a time I really needed to feel myself again.
TY! 😊
Price: $60–80
Services: Haircut, Shampoo & conditioning
B
Brittany LischinskyLocal Guide · 19 reviewsiTotal number of Google reviews Brittany has written across all businesses on Google Maps, not just this one.
I can’t recommend DKM enough! I recently did a makeup lesson with Dina and it was exactly what I needed. She taught me some new techniques for applying makeup for an everyday look which has made even liquid foundation much more comfortable to wear. Dina took her time without rushing to make sure she showed me everything I needed even though we went over the allotted appointment time. The makeup and skincare products she created are also all awesome! They wear well and feel light.
Y
Yojanna Garcia4 reviewsiTotal number of Google reviews Yojanna has written across all businesses on Google Maps, not just this one.
I usually don't do this. Went to get make up done for a birthday party. Wanted a 70s kind of look. Not only did the wonderful ladies treat me kindly from the moment I first entered Dina's kiss and Make-up. The Make- up stylist treated me with respect, she asked me questions to know exactly what I was looking for and she was incredibly knowledgeable and knew what she was doing. Thank you so much! You guys made my birthday, by the way I kept getting compliments on my eye shadow make-up 😁
Response from the owner · 2 years ago
Thank you so much, Yojanna! I had a great time glamming you for your birthday. You looked beautiful! We hope to see you again soon.
Sincerely,
Dina
