iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 59%95+55.8Reliability 26%90+23.5Value 15%83+12.6Craft & service penalty72−2.8Experts Score= 89Not enough data for replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.89SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#41 of 101 hair salonsiPosition by Experts Score among all companies we track in this category. · better than 60%
4.9★★★★★85 Google reviews · 11 photos
98%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
36%reviews answered by the owner
$64typical billiMedian bill customers of this company reported in their reviews (needs 3+ priced reviews).
Google reviewers rate The Wax Coast 4.9 out of 5 based on 85 reviews, with the owner responding to 36 percent of them. Customers frequently praise the salon for its clean facilities, punctual appointments, and professional service for waxing, eyebrows, lashes, facials, and spray tans. Recurring themes highlight the staff’s attentiveness, friendly demeanor, and natural results. However, low-star reviews criticize the booking process for sending incorrect appointment details and describe customer service interactions as rude and unprofessional.
Google rating: 4.9 out of 5 from 85 reviews (98% five-star).
Reviews on this page: 85 Google reviews (61 with written comments, 2 with photos).
Owner responses: the business replied to 36% of reviews.
Most recent review: April 8, 2026.
Service: Hair Salon serving Secaucus, New Jersey.
Data from Google, last updated October 28, 2026.
Score profile vs other hair salons
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and satisfaction; weakest: craft & service.
The Wax CoastHair Salons median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.The Wax Coast: 95/100 on this factor. Category median: 88.A
95
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.The Wax Coast: 90/100 on this factor. Category median: 84.A
90
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.The Wax Coast: 72/100 on this factor. Category median: 98.B
72
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.The Wax Coast: 83/100 on this factor. Category median: 97.A
83
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.The Wax Coast: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 47.–
–
Bar = this company · dark tick = category median.
Star ratings
85 Google reviews we collected
4.9of 5
5 stars8398%
4 stars00%
3 stars00%
2 stars00%
1 star22%
Praise vs complaints
Phrases our text analysis found in 61 written reviews
96%praise
Praise7396%
Complaints34%
Price
What customers reported paying
$64+10% vs typical hair salons
Middle half of what 14 customers paid ($43–$124) · gold mark = category median.
Topic share
How often each topic comes up in the written reviews
6topics
Staff & attitude2432%
Quality & results2026%
Would recommend2026%
Price & value57%
Speed & response45%
Honesty & trust34%
What customers talk about
We read 61 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“Beyond her skill, her energy is warm, professional, and calming—which makes all the difference for a service like this.”
“I’ve been getting Brazilians for a while, and the care and attention to detail she brings is unmatched.”
“Highly recommend Jessica if you’re looking for someone who goes above and beyond every single time.”
“I have VERY fair, cool-toned skin, and they have products to match different skin tones.”
“Always on time and accommodating with me and my schedule.”
“She makes the whole experience as comfortable as possible, is incredibly thorough, and you can tell she genuinely takes pride in her work.”
People customers mention
Jessica8 reviews
Jess6 reviews
Jade3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired The Wax Coast for 8 kinds of job. Pick one to see what they paid and said.
BBarbara11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 6 months ago★★★★★
I have been a customer of Wax Coast for sometime and am consistantley happy with the outcome. Always on time and accommodating with me and my schedule. Pricing comparative to other salons. Always meets you with a smile.
Paid $60–80Eyebrow beautificationBody waxingService not listed
JJoan9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★
Great service. Beautiful work. I get numerous compliments on how natural my lashes look. Jess is extremely friendly and accommodating.
Paid $60–80Eyelash extensions
SShaista2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★
💯 % satisfaction with the service like always she is super friendly she don’t rush you and she is awesome 🤩 in her work .
Paid $40–60
BBecky4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Jade always always ALWAYS does a spectacular job with my brows. She’s fast but incredibly thorough, I never leave disappointed.
Paid $40–60Eyebrow shapingService not listed
Yyouland9 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★
Loved the place, Jessica was so sweet, I am happy with the results of eyebrows laminated looks natural as I want. Thanks Jess.
⭐⭐⭐⭐⭐
Jessica at The Wax Coast is truly next level. I’ve been getting Brazilians for a while, and the care and attention to detail she brings is unmatched. She makes the whole experience as comfortable as possible, is incredibly thorough, and you can tell she genuinely takes pride in her work.
Beyond her skill, her energy is warm, professional, and calming—which makes all the difference for a service like this. I always leave feeling confident, taken care of, and so glad I booked with her. Highly recommend Jessica if you’re looking for someone who goes above and beyond every single time.
Services: Service not listed
Response from the owner · 6 months ago
Billie it is lovely to have you as a guest. Thanks for the thoughtful 5 star review!
B
Barbara Brucaliere11 reviewsiTotal number of Google reviews Barbara has written across all businesses on Google Maps, not just this one.
I have been a customer of Wax Coast for sometime and am consistantley happy with the outcome. Always on time and accommodating with me and my schedule. Pricing comparative to other salons. Always meets you with a smile.
Price: $60–80
Services: Eyebrow beautification, Body waxing, Service not listed
Response from the owner · a year ago
Thank you Barbara! Nice to have you as a client!
L
Lisa BrunoLocal Guide · 12 reviewsiTotal number of Google reviews Lisa has written across all businesses on Google Maps, not just this one.
Jess is the BEST! Super sweet and talented - I always look forward to my appt! My brows and lashes have never looked this good! I feel much more confident for my everyday look and I looked amazing for my wedding! Thanks for everything, Jess 💖
Services: Eyebrow beautification, Lash lift
Response from the owner · a year ago
That’s so nice! Thank you Lisa!
P
Patrice Spiegel3 reviewsiTotal number of Google reviews Patrice has written across all businesses on Google Maps, not just this one.
