Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
Dina's Kiss & Makeup -Hair & Airbrush Tans logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%95+23Value 14%97+13.7Replies to reviews 7%60+4.2Craft & service penalty99−0.1Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE

Dina's Kiss & Makeup -Hair & Airbrush Tans

Secaucus, NJ · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #32Position by Experts Score among all companies we track in this category. of 101 hair salons · 5.0★ from 108 Google reviews

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Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 96% of hair salons.A
96
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 95% of hair salons.A
95
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 99% of hair salons.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 97% of hair salons.A
97
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 60% of hair salons.B
60

Reviews for your job

Customers hired Dina's Kiss & Makeup -Hair & Airbrush Tans for 7 kinds of job.

Dina's Kiss & Makeup -Hair & Airbrush Tans for haircut

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.8
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$200+
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$27–$53
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 76/100.How Job match is calculatedBuilt only from reviews Google tagged “Haircut”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#44 / 81

All 8 Google reviews tagged “Haircut”

Altagracia8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

Great service! Silvana is very sweet and patient. I will definitely be back.

Paid $80–100HaircutHairstyling
RheaLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I'm always hesitant about trying new salons so when I moved back to Secaucus for a bit, I had to find something local. Dina's did not disappoint. Silvana took care of my haircut, and then a week or so later, I went back for my color. She helped me figure out exactly what I wanted and gave me another beautiful…

Paid $60–80HaircutShampoo & conditioning
ClaraLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

I’ve been coming to Dina’s since 2021 to go from black/brown to pink and I haven’t stopped coming since! I went from trying something new to pink fairy hair being my staple identity and I feel so comfortable coming to Dina’s. My most recent appointment was a refresh with Dina after going to Brianna for years and her…

Paid $200+HaircutHairstylingBalayage
StephanieLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Dina is a true master of her craft! I went in with my hair dyed black out of a box and she was able to get my hair the color I wanted in the first visit. I then showed her a pinterest pic of the hair length I was looking to achieve and she nailed it! Simply nothing short of amazing! Thank you, Dina! You are changing lives! Xoxo -Steph

BalayageBlowoutsBridal services
SimaLocal Guide · 24 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I'm so glad Dina was recommended to me by a former bride. Dina did mine and my bridal party's hair for my wedding. Aside from being professional and talented, she is an absolute sweetheart and pleasure to work with. Everyone was happy with their hair and looked beautiful. I highly recommend her!

Bridal servicesHairstylingHaircut
DianaLocal Guide · 19 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

After a failed attempt at finding a new hair colorist/stylist in Vermont I ended up driving back home to NJ. Brianna did an amazing job with my hair color/cut. Prices were fantastic and the quality of service exceeded all of my expectations. I’ll be making that journey again bc the service is worth it :)

Customer photo from Diana's review
BalayageHairstylingHaircut
AmrutaLocal Guide · 72 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

This is such an amazing place. It's a shame that I went here for the first time after having lived in Secaucus for 3 years. I went for a haircut and Dina herself gave me a haircut and she was so sweet and nice. She made sure to ask many questions. And in the end, I left with my hair looking amazing. She gave me a…

HairstylingHaircut
Christie8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 years ago★★★★★

I have been going to Dina for ALL my hair and makeup needs since 2012, and I can assure you there is no better salon in NJ!! Every staff member has always been super pleasant and helpful from the moment I walk in the door. Dina herself is 100% professional and I have never left her chair feeling less than amazing.…

Hair extensionsHairstylingHaircut+ Cleanliness+ Quality+ Professionalism

Price

$95+62% vs typical hair salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Hairstyling13$27–$66
Haircut8$27–$53
Makeup services6—
Balayage4$190–$426
Bridal services4—
Shampoo & conditioning2$35–$136
Blowouts2$41–$109

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