Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
Dina's Kiss & Makeup -Hair & Airbrush Tans logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%96+52.4Reliability 24%95+23Value 14%97+13.7Replies to reviews 7%60+4.2Craft & service penalty99−0.1Experts Score= 93Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.93SCORE

Dina's Kiss & Makeup -Hair & Airbrush Tans

Secaucus, NJ · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #32Position by Experts Score among all companies we track in this category. of 101 hair salons · 5.0★ from 108 Google reviews

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Report card

Percentile vs other hair salons (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 96% of hair salons.A
96
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 95% of hair salons.A
95
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 99% of hair salons.A
99
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 97% of hair salons.A
97
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 100% of hair salons.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Dina's Kiss & Makeup -Hair & Airbrush Tans is better than 60% of hair salons.B
60

Reviews for your job

Customers hired Dina's Kiss & Makeup -Hair & Airbrush Tans for 7 kinds of job.

Dina's Kiss & Makeup -Hair & Airbrush Tans for shampoo & conditioning

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.2
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.$60–80
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$35–$136

All 2 Google reviews tagged “Shampoo & conditioning”

RheaLocal Guide · 34 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a year ago★★★★★

I'm always hesitant about trying new salons so when I moved back to Secaucus for a bit, I had to find something local. Dina's did not disappoint. Silvana took care of my haircut, and then a week or so later, I went back for my color. She helped me figure out exactly what I wanted and gave me another beautiful…

Paid $60–80HaircutShampoo & conditioning
StephanieLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Dina is a true master of her craft! I went in with my hair dyed black out of a box and she was able to get my hair the color I wanted in the first visit. I then showed her a pinterest pic of the hair length I was looking to achieve and she nailed it! Simply nothing short of amazing! Thank you, Dina! You are changing lives! Xoxo -Steph

BalayageBlowoutsBridal services

Price

$95+62% vs typical hair salons

Bar = middle half of what customers paid · gold mark = category median.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Hairstyling13$27–$66
Haircut8$27–$53
Makeup services6—
Balayage4$190–$426
Bridal services4—
Shampoo & conditioning2$35–$136
Blowouts2$41–$109

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