Mexican restaurant · Imperial Beach, CA · reviewed since 2009
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%96+61Reliability 28%97+27.4Replies to reviews 8%17+1.4Experts Score= 90Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.90SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#9 of 42 food trucksiPosition by Experts Score among all companies we track in this category. · better than 80%
4.9★★★★★12,140 Google reviews · 24 photos
96%five-star reviews
4.97★last 12 monthsiAverage stars on reviews from the last 12 months only.
0.3%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate Ed Fernandez Restaurant Birrieria 4.9 out of 5 based on 12,140 reviews, with the owner responding to 19% of them. Customers frequently praise the fast service, friendly staff, and availability of parking assistance, while highlighting the quality of birria tacos, menudo, and iced coffee. Common criticisms in lower-rated reviews include complaints about greasy food, inconsistent menudo quality, and instances of perceived rudeness regarding restroom access or tipping practices.
Google rating: 4.9 out of 5 from 12,140 reviews (96% five-star).
Reviews on this page: 12,140 Google reviews (8,896 with written comments, 1,675 with photos).
Owner responses: the business replied to 19% of reviews.
Most recent review: October 28, 2026.
Service: Food Truck serving Imperial Beach, California.
Data from Google, last updated October 28, 2026.
Score profile vs other food trucks
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and reliability; weakest: replies to reviews.
This companyFood Trucks median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Ed Fernandez Restaurant Birrieria: 96/100 on this factor. Category median: 76.A
96
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Ed Fernandez Restaurant Birrieria: 97/100 on this factor. Category median: 73.A
97
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 83.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Ed Fernandez Restaurant Birrieria: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Ed Fernandez Restaurant Birrieria: 17/100 on this factor. Category median: 35.F
17
Bar = this company · dark tick = category median.
Star ratings
12,140 Google reviews we collected
4.9of 5
5 stars11,66396%
4 stars3123%
3 stars801%
2 stars330%
1 star520%
Praise vs complaints
Phrases our text analysis found in 2,500 written reviews
100%praise
Praise1,925100%
Complaints70%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude63333%
Quality & results46324%
Would recommend38620%
Speed & response32117%
Price & value633%
Honesty & trust482%
Communication181%
What customers talk about
We read 2,500 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“The food was excellent as always, and Javier the waiter was super attentive and quick to bring anything you asked for.”
“…uly beautiful woman who connects with every customer with her warmth, excellent service, and attention, we will always return.…”
“I like heat, but this was less “nice kick” and more “I may have permanently damaged an internal organ.”
“Everything was delicious, excellent service 10/10👌🏻”
“Line was long BUT it moved quickly and we got a table easily.”
“It was my first time and we arrived late, but it was super delicious 😋 and the service was excellent 👌 I loved all the food, super fresh and freshly…”
“Food is fresh, delicious and portions are very reasonable.”
“Honestly best birria in San Diego and has extremely good iced coffee”
“She came out of her window to explain the entire menu to my grandparents.”
People customers mention
Diego213 reviews
Araceli79 reviews
Birria79 reviews
Mexican55 reviews
Aracely38 reviews
Jorge30 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
SSepehr2 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Parking lot available and there was a person helping direct where to park when we came. A small line but we were quickly able to order. Food came out fast. All tacos were delicious especially the extremo as well as consome and menudo.
DDiana3 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Los mejores tacos del condado !!! Servicio y sabor riquísimo. Nos atendió Araceli pregunté por ella
NNury8 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
La comida excelente como siempre y Javier el mesero es súper atento y cualquier cosa que se le pide es rápido en pasar.
RRussell6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
Line was long BUT it moved quickly and we got a table easily. MOST importantly was the food was truly AMAZING! I had 2 birria tacos and a small portion of menudo. The tacos were truly exceptional and made even better with the salsa and a squeeze of lime! The menudo was rich, spiced well, and comforting in a "feels like home" kind of way! Highly recommend!
PPamela1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 days ago★★★★★
100% recomendado!! Nos encanta venir a comer como familia, y aparte Araceli siempre nos hace sentir especial.
AAlejandro5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 days ago★★★★★
The personal is very friendly and the food is always great. Keep up the good work.
Andrea, thank you so much for the love! ❤️🌮 Being called the best birria in San Diego is an incredible compliment, and we're so happy you enjoy our iced coffee too! ☕ Our family puts corazón ❤️ y pasión into everything we prepare, and it means the world to know you're enjoying both our food and drinks. We look forward to welcoming you back soon for more delicious birria and your favorite iced coffee!
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
S
Sepehr Halabian2 reviewsiTotal number of Google reviews Sepehr has written across all businesses on Google Maps, not just this one.
Parking lot available and there was a person helping direct where to park when we came. A small line but we were quickly able to order. Food came out fast. All tacos were delicious especially the extremo as well as consome and menudo.
Meal type: Lunch
Price per person: $10–20
Recommended dishes: Birria Tacos with Consommé, Quesataco Extremo
Thank you so much, Sepehr, for visiting us and sharing your experience! ❤️🌮 We're happy our Dream Team helped make parking easy and that our team got you through the line quickly. We know your time is valuable, and we always do our best to serve every guest with corazón ❤️ y pasión. We hope you enjoyed our birria and felt the warmth of our family. We look forward to welcoming you back soon for another delicious experience! 😊
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
E
Erik Lopez1 reviewiTotal number of Google reviews Erik has written across all businesses on Google Maps, not just this one.
Muy buen servicio si volvemos gracias Aracely muy amable
Meal type: Breakfast
Price per person: $10–20
Recommended dishes: Taquitos de Birria
Seating type: Indoor dining area
Response from the owner · 2 days ago
¡Muchísimas gracias, Erik! ❤️🌮 Nos da muchísimo gusto saber que disfrutaron de la comida y que Aracely los atendió con tanta amabilidad. Le compartiremos tus bonitas palabras; nuestro Dream Team siempre busca atenderlos con corazón ❤️ y pasión para que se sientan como en familia. ¡Qué bueno que disfrutaron los taquitos de birria! Los esperamos con mucho gusto para su próxima visita. ¡Esta siempre será su casa! 🙌
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
D
Diana Maciel3 reviewsiTotal number of Google reviews Diana has written across all businesses on Google Maps, not just this one.
Los mejores tacos del condado !!! Servicio y sabor riquísimo. Nos atendió Araceli pregunté por ella
Meal type: Breakfast
Price per person: $10–20
Recommended dishes: Taquitos de Birria
Seating type: Indoor dining area
Response from the owner · 2 days ago
¡Muchísimas gracias, Diana! ❤️🌮 ¡Qué orgullo saber que nos consideran los mejores tacos del condado! Nos alegra muchísimo que hayan disfrutado tanto del sabor como del servicio. 🥰 Con mucho gusto le compartiremos tus bonitas palabras a Araceli; ella y todo nuestro Dream Team trabajan con corazón ❤️ y pasión para que cada visita sea especial. ¡Gracias por recomendarnos y por ser parte de nuestra familia! Aquí los esperamos para seguir disfrutando de unos buenos tacos de birria. 🙌🔥
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
N
Nury Charro Live8 reviewsiTotal number of Google reviews Nury has written across all businesses on Google Maps, not just this one.
La comida excelente como siempre y Javier el mesero es súper atento y cualquier cosa que se le pide es rápido en pasar.
Response from the owner · 2 days ago
Thank you so much, Nury! ❤️🌮 It makes us incredibly happy to know that the food continues to be excellent every time you visit and that Javier took such great care of you with his attentiveness and quick service. 🙌⚡ We'll be sure to share your kind words with him! We're proud to have a Dream Team that works with corazón ❤️ y pasión, making every detail count. Thank you for continuing to be part of our family! We look forward to welcoming you back with open arms and another delicious birria experience. 🥰🔥
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
R
Rebeca Cruz2 reviewsiTotal number of Google reviews Rebeca has written across all businesses on Google Maps, not just this one.
Thank you so much, Rebeca! ❤️🌮 We're thrilled to hear you loved the food and service! Our birria tacos with consommé are a family favorite, and we're so happy you enjoyed them. 😋🔥 Our Dream Team works with corazón ❤️ y pasión to serve delicious food quickly while making every guest feel welcome. Thank you for your support, and we can't wait to see you again for another amazing birria experience! 🙌
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
R
Russell Perkins6 reviewsiTotal number of Google reviews Russell has written across all businesses on Google Maps, not just this one.
Line was long BUT it moved quickly and we got a table easily. MOST importantly was the food was truly AMAZING! I had 2 birria tacos and a small portion of menudo. The tacos were truly exceptional and made even better with the salsa and a squeeze of lime! The menudo was rich, spiced well, and comforting in a "feels like home" kind of way! Highly recommend!
Meal type: Lunch
Price per person: $20–30
Recommended dishes: Birria Tacos with Consommé, Menudo
Seating type: Outdoor patio / terrace
Response from the owner · 2 days ago
Thank you so much, Russell, for such a wonderful review! ❤️🌮 We're thrilled that you loved our birria tacos and menudo! There's nothing better than knowing our food brings that comforting, feels-like-home experience to our guests. 🥹❤️ We're also glad the line moved quickly and you were able to get a table with ease. Our Dream Team works hard to keep things running smoothly while serving every plate with corazón ❤️ y pasión. And you're absolutely right—a squeeze of lime and our salsa make those birria tacos even more irresistible! 🍋🔥 Thank you for the recommendation. We look forward to welcoming you back for another delicious taste of home!
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
P
Pamela Romero1 reviewiTotal number of Google reviews Pamela has written across all businesses on Google Maps, not just this one.
Thank you so much, Pamela! ❤️🥹 It makes us incredibly happy to know that you love coming to enjoy meals with your family and that Araceli always makes you feel special. That's exactly what we want at Ed Fernandez: for every visit to feel like coming home! 🏡❤️ We'll be sure to share your kind words with Araceli. We're so proud to have team members who serve with corazón ❤️ y pasión. Thank you for recommending us and allowing us to be part of your family's special moments! We can't wait to welcome you all back for more delicious birria taquitos. 🌮🔥
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
A
Alejandro Vazquez Sr.5 reviewsiTotal number of Google reviews Alejandro has written across all businesses on Google Maps, not just this one.
Thank you so much, Alejandro, for your continued support! ❤️🌮 It means the world to our family to know that you always enjoy our food and that our team makes you feel welcome. Our birria tacos with consommé and menudo are made with corazón ❤️ y pasión, and we're proud to have a Dream Team that shares that same passion for hospitality. Your encouragement inspires us to keep giving our very best every day! Thank you for being part of our familia, and we look forward to serving you again soon! 🙌🔥
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
K
Kevin Pantoja1 reviewiTotal number of Google reviews Kevin has written across all businesses on Google Maps, not just this one.
The food was amazing, probably the best Birria tacos I had in a while. The service was excellent, they were very attentive and friendly.
Meal type: Lunch
Response from the owner · 2 days ago
Thank you so much, Kevin! ❤️🌮 We're thrilled to hear that our birria tacos were among the best you've had in a while! 🔥😋 It means just as much to know that our team made you feel welcome with attentive and friendly service. Our Dream Team puts corazón ❤️ y pasión into every plate and every interaction because we want every guest to leave happy and feeling like family. Thank you for your kind words and support! We can't wait to welcome you back for another unforgettable birria experience! 🙌
With love and gratitude, Ed Fernandez Family ❤️🎊🌮🇲🇽🌞
