Animal control service · Novi, MI · reviewed since 2019
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%100+69.2Reliability 31%99+30.5Experts Score= 100Not enough data for value, replies to reviews; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.100SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#5 of 295 wildlife removal servicesiPosition by Experts Score among all companies we track in this category. · better than 99%
5.0★★★★★317 Google reviews · 3 photos
100%five-star reviews
5.00★last 12 monthsiAverage stars on reviews from the last 12 months only.
0%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Empire Wildlife Trapping holds a five-star rating from 317 Google reviews, with the owner responding to 84% of feedback. Customers frequently cite punctual arrival, transparent pricing, and consistent communication during services for raccoons, skunks, groundhogs, and bees. Reviewers note that the team explains processes clearly, uses camera updates, and effectively resolves wildlife issues in attics and yards without significant complaints.
Google rating: 5.0 out of 5 from 317 reviews (100% five-star).
Reviews on this page: 317 Google reviews (291 with written comments, 25 with photos).
Owner responses: the business replied to 84% of reviews.
Most recent review: October 29, 2026.
Service: Wildlife serving Novi, Michigan.
Data from Google, last updated November 3, 2026.
Score profile vs other wildlife removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and momentum; weakest: reliability.
Empire Wildlife TrappingWildlife Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Empire Wildlife Trapping: 100/100 on this factor. Category median: 92.A
100
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Empire Wildlife Trapping: 99/100 on this factor. Category median: 90.A
99
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 97.–
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ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
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MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Empire Wildlife Trapping: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 89.–
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Bar = this company · dark tick = category median.
Star ratings
317 Google reviews we collected
5.0of 5
5 stars317100%
4 stars00%
3 stars00%
2 stars00%
1 star00%
Praise vs complaints
Phrases our text analysis found in 291 written reviews
99%praise
Praise63099%
Complaints61%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude15424%
Speed & response14022%
Would recommend12720%
Quality & results8714%
Price & value569%
Communication467%
Honesty & trust264%
What customers talk about
We read 291 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“I thought I only had one woodchuck,but he trapped three in just a few days,and he is a really nice guy.”
“Called was here within an hour, Very reasonable price, skilled and informative, will definitely be using them again when needed.”
“We highly recommend Empire Wildlife Trapping to anyone with unwanted wildlife problems.”
“Great service, very efficient and trustworthy, they know what they are doing and very professional!”
“I reached out when we heard the awful sounds of raccoons making noise under our front porch.”
“The company offers reasonable pricing, communicates consistently, and goes above and beyond to figure out the best way to help you.”
“Contacted Masia who explained the nature of the services that he offers.”
“The babies were in a very hard to reach spot, but he came up with great ideas to reach them without having to cut a whole in the ceiling!”
“Masia at Empire Wildlife was great, very transparent, knowledgeable and dependable… He was able to identify our issue with squirrels getting into the…”
People customers mention
Masia54 reviews
Gonzalez8 reviews
Raccoon3 reviews
Messiah3 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Recent reviews
JJanetLocal Guide · 40 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★
We highly recommend Empire Wildlife Trapping to anyone with unwanted wildlife problems. Whether the animal is in your home or camper, Masia will take great care of you.
The company offers reasonable pricing, communicates consistently, and goes above and beyond to figure out the best way to help you.
We are very…
SShari1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★
Called was here within an hour, Very reasonable price, skilled and informative, will definitely be using them again when needed. 5 stars isn’t enough.
Tthomas11 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★
I recommend Empire Wildlife Trapping .Masia Gonzalez did a great job for me.I thought I only had one woodchuck,but he trapped three in just a few days,and he is a really nice guy.A great choice,he really knows how to trap.
JJueLocal Guide · 6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Great service, very efficient and trustworthy, they know what they are doing and very professional! We highly recommend it!
LLinda13 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Masia, is the animal whisperer He truly knows the animal behaviors an goes above an beyond to trap the nuisance animal.I highly recommend his company.
HHenry1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
We were advised by another company that a Raccoon had infested our home and had given birth: big problem to fix for big bucks. Sounded somewhat fishy. Contacted Masia who explained the nature of the services that he offers. He came out, thoroughly inspected the property and diagnosed an issue that was totally…
We highly recommend Empire Wildlife Trapping to anyone with unwanted wildlife problems. Whether the animal is in your home or camper, Masia will take great care of you.
The company offers reasonable pricing, communicates consistently, and goes above and beyond to figure out the best way to help you.
We are very satisfied with the company and the owner and would call Empire Wildlife Trapping in a hot second if we find ourselves in need of their help again. In our book, they are a 10 out of 10!!
Response from the owner · 4 days ago
Wow! Thank you so much for this incredible 10/10 review! ⭐⭐⭐⭐⭐
It truly means a lot to me that you took the time to share your experience with Empire Wildlife Trapping. Whether it's your home or camper, I always strive to provide honest, reliable service, fair pricing, and the peace of mind every customer deserves.
As a small business owner, knowing my hard work and dedication are appreciated means more than words can express. Thank you for trusting me and for your amazing recommendation. I'm always just a phone call away if you ever need my help again!
— Masia, Owner of Empire Wildlife Trapping 🦝
S
Shari Moore1 reviewiTotal number of Google reviews Shari has written across all businesses on Google Maps, not just this one.
Called was here within an hour, Very reasonable price, skilled and informative, will definitely be using them again when needed. 5 stars isn’t enough.
Response from the owner · 2 weeks ago
Thank you so much for the incredible 5-star review! We take great pride in providing fast, reliable, and affordable wildlife removal services. Hearing that 5 stars isn't enough truly means a lot! We appreciate your trust in Empire Wildlife Trapping and your support of our small business. We're always just a phone call away if you ever need us again! 🦨⭐
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thomas pfauth11 reviewsiTotal number of Google reviews thomas has written across all businesses on Google Maps, not just this one.
I recommend Empire Wildlife Trapping .Masia Gonzalez did a great job for me.I thought I only had one woodchuck,but he trapped three in just a few days,and he is a really nice guy.A great choice,he really knows how to trap.
Response from the owner · 3 months ago
Thank you so much for the wonderful recommendation! It was a pleasure helping you with your woodchuck problem. I'm glad we were able to catch all three and get everything taken care of quickly. Your kind words and support mean a lot to me and to Empire Wildlife Trapping. Thanks again for trusting me with the job! – Masia Gonzalez, Empire Wildlife Trapping
J
Jue WVPLocal Guide · 6 reviewsiTotal number of Google reviews Jue has written across all businesses on Google Maps, not just this one.
Great service, very efficient and trustworthy, they know what they are doing and very professional! We highly recommend it!
Response from the owner · a month ago
Thank you so much for the great review and recommendation! We truly appreciate your trust in Empire Wildlife Trapping. Providing efficient, professional, and dependable wildlife service is always our goal. Thank you for choosing us—we’re glad we could help! ⭐⭐⭐⭐⭐
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Linda Huggins13 reviewsiTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
Masia, is the animal whisperer He truly knows the animal behaviors an goes above an beyond to trap the nuisance animal.I highly recommend his company.
Response from the owner · 2 months ago
Thank you so much for the amazing review! Being called the “animal whisperer” definitely made my day! 🦝🦨🐿️ Understanding wildlife behavior is a huge part of what I do, and I always try to go above and beyond to solve the problem the right way. I truly appreciate your trust, your business, and the recommendation!
— Masia
Empire Wildlife Trapping
H
Henry Sandweiss1 reviewiTotal number of Google reviews Henry has written across all businesses on Google Maps, not just this one.
We were advised by another company that a Raccoon had infested our home and had given birth: big problem to fix for big bucks. Sounded somewhat fishy. Contacted Masia who explained the nature of the services that he offers. He came out, thoroughly inspected the property and diagnosed an issue that was totally unrelated to wildlife. The noises heard were from a heating apparatus.
Very professional, knowledgeable, and fair in his pricing.
Response from the owner · 2 months ago
Thank you so much for sharing your experience and for trusting Empire Wildlife Trapping to take a closer look. I believe in being honest with every customer—if it’s not a wildlife problem, I’m going to tell you that rather than sell you a service you don’t need.
I’m glad I was able to thoroughly inspect the property, identify the actual source of the noise, and give you some peace of mind. I truly appreciate the kind words and your support of Empire Wildlife Trapping!
K
Kylee Foote1 reviewiTotal number of Google reviews Kylee has written across all businesses on Google Maps, not just this one.
Masia was very helpful, friendly, kind and informative while getting rid a giant bees nest at our families home. He gave us information on what to look out for in the future and assured us he is only a phone call away if we have any other issues or concerns.
Response from the owner · 2 months ago
Thank you so much for the wonderful review! It was a pleasure helping your family take care of that giant bee nest and making sure everyone felt safe and informed. I always try to explain what to watch for moving forward and give my customers peace of mind knowing that help is only a phone call away. Thank you for trusting Empire Wildlife Trapping and for supporting a local business. We truly appreciate you! 🐝⭐
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Treasures for to Morrow3 reviewsiTotal number of Google reviews Treasures has written across all businesses on Google Maps, not just this one.
Thanks for taking good care of us. The hornets and nest was removed in a friendly and efficient manner. Highly recommended and appreciated
Response from the owner · 2 months ago
Thank you so much for the great review and recommendation! We’re glad we could safely and efficiently remove the hornets and nest for you. We truly appreciate you trusting Empire Wildlife Trapping to take care of the problem. Thanks again for your support!
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Lee Morrison7 reviewsiTotal number of Google reviews Lee has written across all businesses on Google Maps, not just this one.
Thank you so much for the great review! We’re glad you had a good experience and felt our pricing was fair. We truly appreciate your business and your support of Empire Wildlife Trapping!
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Daun1 reviewiTotal number of Google reviews Daun has written across all businesses on Google Maps, not just this one.
Very expedient, personal, friendly and humane service. In short time, Masia successfully relocated my unwanted guests. I will readily utilize Empire Wildlife Trapping in the future when needed and without question highly recommend them to others in need.
Response from the owner · 3 months ago
Thank you so much for your kind words and recommendation! It was a pleasure helping you, and I'm glad I could quickly and humanely resolve the issue. At Empire Wildlife Trapping, I take pride in providing personal, friendly service and treating every situation with care. I truly appreciate your trust and look forward to helping you again if you ever need me. Thank you for supporting Empire Wildlife Trapping!