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Essential Equity Real Estate

Real estate consultant · Brown Deer, WI · reviewed since 2023

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 69%77+53.3Reliability 31%76+23.4Momentum penalty67−3.3Experts Score= 73Not enough data for value, replies to reviews; its weight is shared by the others.Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.73SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#41 of 45 real estate investorsPosition by Experts Score among all companies we track in this category. · better than 9%
4.8 ★★★★★ 23 Google reviews · 9 photos
91%five-star reviews
4.43★last 12 monthsAverage stars on reviews from the last 12 months only.
5%1–2★, last 20 reviewsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
96%reviews answered by the owner
Sep 2026latest review

Essential Equity Real Estate at a glance

Google reviewers rate Essential Equity Real Estate 4.8 out of 5 based on 23 reviews, with the owner responding to 96% of comments. Customers frequently describe the home buying process as professional, prompt, and transparent, noting that the company offers fair prices and accommodates properties in various conditions, including those with unwanted items. Recurring themes highlight efficient communication and seamless closings, often conducted at the seller's location. One criticism involves receiving unsolicited purchase offers that were deceptively formatted to resemble tax documents.

  • Google rating: 4.8 out of 5 from 23 reviews (91% five-star).
  • Reviews on this page: 23 Google reviews (20 with written comments).
  • Owner responses: the business replied to 96% of reviews.
  • Most recent review: September 2, 2026.
  • Service: Real Estate Investor serving Brown Deer, Wisconsin.

Data from Google, last updated October 28, 2026.

Score profile vs other real estate investors

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: satisfaction and reliability; weakest: momentum.

Satisfaction77Reliability76Craft & service–Value–Momentum67Replies to reviews–Satisfaction: 77 (median 99)Reliability: 76 (median 98)Momentum: 67 (median 100)
Essential Equity Real EstateReal Estate Investors median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.Essential Equity Real Estate: 77/100 on this factor. Category median: 99.B
77
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.Essential Equity Real Estate: 76/100 on this factor. Category median: 98.B
76
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 99.–
–
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 95.–
–
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.Essential Equity Real Estate: 67/100 on this factor. Category median: 100.B
67
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 77.–
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Bar = this company · dark tick = category median.

Star ratings

23 Google reviews we collected

  • 5 stars2191%
  • 4 stars14%
  • 3 stars00%
  • 2 stars00%
  • 1 star14%

Praise vs complaints

Phrases our text analysis found in 20 written reviews

  • Praise4698%
  • Complaints12%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude1123%
  • Speed & response1021%
  • Quality & results817%
  • Would recommend715%
  • Honesty & trust511%
  • Communication36%
  • Price & value36%

What customers talk about

We read 20 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “They were professional, responsive, and straightforward throughout the entire transaction.”
  • “Very professional and prompt service transaction went smoothly.”
  • “I had a great experience working with Chris from Essential Equity Real Estate.”
  • “Would definitely recommend working with him to sell your home”
  • “It is refreshing to work with a real estate investment team that is so organized, reliable, and dedicated to smooth, successful transactions.”
  • “Communication was easy and everything went smoothly from start to finish.”
  • “They not only offered a competitive price for my home but also demonstrated exceptional professionalism and transparency throughout the entire process.”

praise complaint · found by our text analysis, Google review wording unchanged.

Recent reviews

jamesLocal Guide · 42 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

I had a great experience working with Chris from Essential Equity Real Estate. They were professional, responsive, and straightforward throughout the entire transaction. Communication was easy and everything went smoothly from start to finish. I’d definitely recommend working with their team!

Mary9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 months ago★

👎👎👎👎👎👎 In reply to the owner’s comment: you must have incomplete records because you’ve been spamming my address with unsolicited offers to purchase my home, deceptively formatted like 1099 tax documents. Shady!

Carissa5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Highly recommend Essential Equity RE!! They are thorough, professional, and excellent communicators from start to finish. It is refreshing to work with a real estate investment team that is so organized, reliable, and dedicated to smooth, successful transactions.

GreatlyLocal Guide · 12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 5 months ago★★★★★

Very professional and prompt service transaction went smoothly. Zach kept his word and didn't change his mind on the offer for buying the property.

Zachary7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

Need to sell your home with no strings attached?! Essential Equity Real Estate is your go to! Fast closings and you can leave your unwanted belongings behind! Easy process. 5 stars!

HannahLocal Guide · 23 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 10 months ago★★★★★

Christian is extremely knowledgeable, professional, and reliable. Would definitely recommend working with him to sell your home

Photos

Customer reviews

4.8 ★★★★★ 23 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
jamesLocal Guide · 42 reviewsTotal number of Google reviews james has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had a great experience working with Chris from Essential Equity Real Estate. They were professional, responsive, and straightforward throughout the entire transaction. Communication was easy and everything went smoothly from start to finish. I’d definitely recommend working with their team!

Mary Carolan9 reviewsTotal number of Google reviews Mary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

👎👎👎👎👎👎 In reply to the owner’s comment: you must have incomplete records because you’ve been spamming my address with unsolicited offers to purchase my home, deceptively formatted like 1099 tax documents. Shady!

Response from the owner · 3 months ago

We have searched our records and we have no history of doing business together. Please contact us to resolve any issue you may have

Carissa Porth5 reviewsTotal number of Google reviews Carissa has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Highly recommend Essential Equity RE!! They are thorough, professional, and excellent communicators from start to finish. It is refreshing to work with a real estate investment team that is so organized, reliable, and dedicated to smooth, successful transactions.

Response from the owner · 5 months ago

Thank you, your kind words mean a lot to us! We are happy to hear your experience was so positive

Greatly BlessedLocal Guide · 12 reviewsTotal number of Google reviews Greatly has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very professional and prompt service transaction went smoothly. Zach kept his word and didn't change his mind on the offer for buying the property.

Response from the owner · 5 months ago

Thank you for the review, we always stay true to our word!

boys l JohnsonLocal Guide · 8 reviewsTotal number of Google reviews boys has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Very professional hand's on got things taken care of fast.

Response from the owner · 10 months ago

Thank you for the review!

Zachary Hittman7 reviewsTotal number of Google reviews Zachary has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Need to sell your home with no strings attached?! Essential Equity Real Estate is your go to! Fast closings and you can leave your unwanted belongings behind! Easy process. 5 stars!

Response from the owner · 10 months ago

Thanks for the kind words! We pride ourselves on being an easy and reliable solution for those wanting to sell their home!

Hannah MartinLocal Guide · 23 reviewsTotal number of Google reviews Hannah has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Christian is extremely knowledgeable, professional, and reliable. Would definitely recommend working with him to sell your home

Response from the owner · 10 months ago

Thank you Hannah, we are glad to hear you had a positive experience working with us.

Michele Clark3 reviewsTotal number of Google reviews Michele has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Essential Equity Real Estate. The service i received from working with this real estate company was professional, kind and respectful . That also get things done in a timely matter.

Response from the owner · 10 months ago

It was great working with you Michele, please let us know if we can be of any further service!

jim nash3 reviewsTotal number of Google reviews jim has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great experience working with Essential Equity R/E. I give them a great recommendation for making the closing process seamless. They accommodated us by conducting the closing process at my house, since my wife is disabled. Jim N Milwaukee.

Response from the owner · 10 months ago

Thank you Jim, we were happy to make the process a quick and easy one for you and your wife.

Adina PrangeLocal Guide · 4 reviewsTotal number of Google reviews Adina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Christian of Essential Equity Real Estate was professional and easy to work. Would work with them again.

Response from the owner · 10 months ago

Happy to hear you had a good experience, Adina!

Essential Equity Real Estate on Google Maps →

Business details