Waxing hair removal service · Fresno, CA · reviewed since 2022
iHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 64%87+55.3Reliability 28%78+22Replies to reviews 8%100+8.2Momentum penalty77−2.3Experts Score= 83Not enough data for value; its weight is shared by the others.Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.83SCORE
AGradeiLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#16 of 20 hair removal servicesiPosition by Experts Score among all companies we track in this category. · better than 21%
4.9★★★★★597 Google reviews · 24 photos
96%five-star reviews
4.76★last 12 monthsiAverage stars on reviews from the last 12 months only.
3.9%1–2★ in 2 yearsiShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
Google reviewers rate European Wax Center in Fresno 4.9 out of 5 based on 597 reviews, with the owner responding to 60% of them. Customers frequently praise the staff for making them feel comfortable during services like Brazilian and eyebrow waxing, noting that the process is often quick and thorough. However, some lower-rated experiences describe issues with rushed appointments, wax left behind, or wax applied at temperatures that caused discomfort.
Google rating: 4.9 out of 5 from 597 reviews (96% five-star).
Reviews on this page: 597 Google reviews (487 with written comments, 6 with photos).
Owner responses: the business replied to 60% of reviews.
Most recent review: October 10, 2026.
Service: Hair Removal Service serving Fresno, California.
Data from Google, last updated October 25, 2026.
Score profile vs other hair removal services
Score per factor (100 = best)iEach factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: replies to reviews and satisfaction; weakest: momentum.
European Wax CenterHair Removal Services median0 = centre, 100 = best
SatisfactioniSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center: 87/100 on this factor. Category median: 94.A
87
ReliabilityiReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center: 78/100 on this factor. Category median: 91.B
78
Craft & serviceiCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.Not enough reviews for this factor yet. Category median: 100.–
–
ValueiValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.Not enough reviews for this factor yet. Category median: 100.–
–
MomentumiMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center: 77/100 on this factor. Category median: 100.B
77
Replies to reviewsiReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center: 100/100 on this factor. Category median: 85.A
100
Bar = this company · dark tick = category median.
Star ratings
597 Google reviews we collected
4.9of 5
5 stars57396%
4 stars71%
3 stars10%
2 stars61%
1 star102%
Praise vs complaints
Phrases our text analysis found in 487 written reviews
98%praise
Praise51498%
Complaints112%
Topic share
How often each topic comes up in the written reviews
7topics
Staff & attitude20439%
Quality & results12323%
Would recommend8516%
Speed & response8216%
Communication183%
Honesty & trust102%
Price & value31%
What customers talk about
We read 487 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“💕 She takes her time, is incredibly sweet, personable, and professional, and is genuinely great at what she does.”
“I’m not sure if Sarah is new or poorly trained, but this experience was unprofessional and unacceptable.”
“Natalie did an amazing job and I will be happy to schedule with her again.”
“This was by far the worst experience I’ve ever had at a wax center.”
“Ciara is the best, highly recommend her for any of your waxing needs!”
“I recommend going to the river park location instead if you are in the Fresno area.”
“She immediately made me feel comfortable and the wax was painless and quick.”
“She was also very kind and communicated efficiently.”
“First time getting a Brazilian wax—honestly, it stung like hell but totally worth it.”
“I rebook and get my little discount, so worth it!”
People customers mention
Ciara28 reviews
Brazilian24 reviews
Sarah19 reviews
Lindsey13 reviews
Vanessa12 reviews
Bailey11 reviews
praise complaint · found by our text analysis, Google review wording unchanged.
Reviews for your job
Customers hired European Wax Center for 8 kinds of job. Pick one to see what they paid and said.
G5 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★
Sam is hands down the best! I went in at almost 7 weeks for a Brazilian and I thought it was going to be horrible! She made me feel so comfortable by the time I knew it it was over. She has years of experience and It shows in her work. Definitely recommend 10 out of 10
karina1 reviewiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★
Samantha was amazing! She immediately made me feel comfortable and the wax was painless and quick. No hair or wax was left behind. Definitely will be returning to her for future waxing.
Yolanda4 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Lili is the best, I highly recommend her. She makes the process feel painless, fast & easy
KaliaLocal Guide · 19 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 months ago★★★★★
Sarah is truly an amazing wax specialist! 💕 She takes her time, is incredibly sweet, personable, and professional, and is genuinely great at what she does. She creates such a safe and comfortable environment for her clients, which I appreciate every single time I see her.
I also really value the connection I’ve…
josie6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★
Alondra waxed majority of my eyebrow tail off. It was longer than the other one so I said can you even them out and she waxed way too much off
I ended up going from an eyebrow that was longer than the other to wayyyy shorter. It’s just crazy because you pay $30 to make sure you get the best service possible and I…
Nicole6 reviewsiTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 months ago★★
I wasn’t super pleased with my most recent experience. I waited 30 minutes past my reservation time. And the waxer who did my eyebrows was obviously behind, so rushed through my appointment. When I say rushed, she literally was ripping the wax off my skin so fast and forceful that the skin under my brows still hurts…
Sam is hands down the best! I went in at almost 7 weeks for a Brazilian and I thought it was going to be horrible! She made me feel so comfortable by the time I knew it it was over. She has years of experience and It shows in her work. Definitely recommend 10 out of 10
Wax type: Hard wax
Response from the owner · a year ago
Thank you for sharing your experience with Lyndsey, G Gonzalez! We're happy to hear her quick and thorough service made your visit enjoyable.
karina alanis1 reviewiTotal number of Google reviews karina has written across all businesses on Google Maps, not just this one.
Samantha was amazing! She immediately made me feel comfortable and the wax was painless and quick. No hair or wax was left behind. Definitely will be returning to her for future waxing.
Response from the owner · a month ago
Hi Karina! We're happy to hear Samantha's amazing service made you feel comfortable and provided a painless, thorough wax. We look forward to seeing you again soon!
Yolanda Gamino4 reviewsiTotal number of Google reviews Yolanda has written across all businesses on Google Maps, not just this one.
Lili is the best, I highly recommend her. She makes the process feel painless, fast & easy
Response from the owner · 2 months ago
Hi Yolanda! We're happy to hear Lili's service made your experience painless, fast, and easy. Thank you for recommending her, and we look forward to seeing you again soon!
Kalissa Ortega1 reviewiTotal number of Google reviews Kalissa has written across all businesses on Google Maps, not just this one.
Had the best experience with her!! She did such a great job!
Response from the owner · 2 months ago
Hi Kalissa, we're happy to hear you had the best experience and that the service made such a great impression. Thank you for sharing, and we look forward to your next visit!
Kalia RobinsonLocal Guide · 19 reviewsiTotal number of Google reviews Kalia has written across all businesses on Google Maps, not just this one.
Sarah is truly an amazing wax specialist! 💕 She takes her time, is incredibly sweet, personable, and professional, and is genuinely great at what she does. She creates such a safe and comfortable environment for her clients, which I appreciate every single time I see her.
I also really value the connection I’ve built with her—she always makes the experience feel personal and welcoming. I would absolutely refer her to anyone and everyone who needs a wax. If you’re looking for someone who is skilled, caring, and makes you feel completely comfortable, Sarah is the one! ☝🏽✨
josie kangiser6 reviewsiTotal number of Google reviews josie has written across all businesses on Google Maps, not just this one.
Alondra waxed majority of my eyebrow tail off. It was longer than the other one so I said can you even them out and she waxed way too much off
I ended up going from an eyebrow that was longer than the other to wayyyy shorter. It’s just crazy because you pay $30 to make sure you get the best service possible and I could’ve done it better myself! And on top of that she left a bunch of random hairs that I had to tweeze off when I got home.
Response from the owner · Edited 2 months ago
We’re very sorry to hear about your eyebrow experience and understand your frustration. We appreciate you bringing this to our attention and will be sharing your feedback with management.
Cynthia Espino8 reviewsiTotal number of Google reviews Cynthia has written across all businesses on Google Maps, not just this one.
Sarah is a very good wax specialist . Awesome job!
Response from the owner · 2 months ago
Hi Valencia! Thanks for reaching out to us. We’re delighted to hear you had a great experience at our center—and we look forward to providing you with many, many more. Stay gorgeous!
Mandie Wall6 reviewsiTotal number of Google reviews Mandie has written across all businesses on Google Maps, not just this one.
Friendly, professional, and efficient! HIGHLY recommend.
Response from the owner · 2 months ago
Hi Mandie Wall! Thank you sharing your feedback with us—it really helps to hear what you love and think we’re doing right. Can’t wait to see you in our center again soon!
Jasmin Milagros1 reviewiTotal number of Google reviews Jasmin has written across all businesses on Google Maps, not just this one.
Hi Jasmin, we're happy to hear Sarah's sweet nature and excellent service made such a positive impression. Thank you for sharing, and we look forward to your next visit!
