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European Wax Center

Waxing hair removal service · Fresno, CA · reviewed since 2019

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%92+50.2Reliability 24%90+21.8Value 14%33+4.7Replies to reviews 7%81+5.7Craft & service penalty93−0.7Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#17 of 20 hair removal servicesPosition by Experts Score among all companies we track in this category. · better than 16%
4.9 ★★★★★ 1,660 Google reviews · 24 photos
95%five-star reviews
4.92★last 12 monthsAverage stars on reviews from the last 12 months only.
1%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
60%reviews answered by the owner
Oct 2026latest review

European Wax Center at a glance

Google reviewers rate European Wax Center in Fresno highly, citing punctual appointments, painless techniques, and friendly communication that make first-time clients comfortable. Recurring themes include thorough service, pre and post-care education, and a welcoming atmosphere that encourages repeat visits. However, some low-star reviews criticize front desk staff for rude interactions, perceived unfairness in waiting lines, and discrepancies between advertised discounts and actual charges.

  • Google rating: 4.9 out of 5 from 1,660 reviews (95% five-star).
  • Reviews on this page: 1,658 Google reviews (1,199 with written comments, 9 with photos).
  • Owner responses: the business replied to 60% of reviews.
  • Most recent review: October 16, 2026.
  • Service: Hair Removal Service serving Fresno, California.

Data from Google, last updated October 25, 2026.

Score profile vs other hair removal services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

Satisfaction92Reliability90Craft & service93Value33Momentum100Replies to reviews81Satisfaction: 92 (median 94)Reliability: 90 (median 91)Craft & service: 93 (median 100)Value: 33 (median 100)Momentum: 100 (median 100)Replies to reviews: 81 (median 85)
European Wax CenterHair Removal Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center: 92/100 on this factor. Category median: 94.A
92
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center: 90/100 on this factor. Category median: 91.A
90
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center: 93/100 on this factor. Category median: 100.A
93
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center: 33/100 on this factor. Category median: 100.D
33
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center: 81/100 on this factor. Category median: 85.A
81

Bar = this company · dark tick = category median.

Star ratings

1,658 Google reviews we collected

  • 5 stars1,57295%
  • 4 stars392%
  • 3 stars101%
  • 2 stars50%
  • 1 star322%

Praise vs complaints

Phrases our text analysis found in 1,199 written reviews

  • Praise1,28297%
  • Complaints393%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude52840%
  • Quality & results32525%
  • Speed & response19915%
  • Would recommend17013%
  • Communication474%
  • Honesty & trust343%
  • Price & value181%

What customers talk about

We read 1,199 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “She was nice and funny, kept me distracted from the pain lol.”
    “The woman today at the front desk was extremely rude, disrespectful, and condescending.”
  • “Tyda did a great job on my wax, made me feel comfortable!”
    “After being a regular customer for about three years, this was by far the worst experience I have had here.”
  • “Very friendly, knowledgeable, and got the job done as quick and painless as possible while still being thorough”
    “While I was setting the nice frount desk girl called 3 appointment giving reminders and call 1 no show to rebook be cause she was 45 min.”
  • “I highly recommend you booking your appointment with destiny”
    “(Also please note rep on phone yesterday told me I can come in between 10/10:15) instead of going over different oppening time she's just rudely went on and on.”
  • “So personal and made me feel very comfortable and calm and explained everything.”
    “" So I did, now that I tried to redeem it I am told that I only had 6 months to use them which was not explained to me at the time.”
  • “I honestly feel so lucky that I found my wax lady on the first try!”
    “I text back and explained but they pretty much called me a liar.”
  • “I’ve been coming here for years now, and continue to come because it’s truly worth it.”
    “I can say the safe is very nice but I will not be returning their products are not worth it.”

People customers mention

  • Brazilian 37 reviews
  • Susana 34 reviews
  • Courtney 28 reviews
  • Vanessa 26 reviews
  • Angelina 23 reviews
  • Mariah 22 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired European Wax Center for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Heather2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Loved my technician. She was very warm, welcoming and professional. I would recommend Jordan to my friends and family. She’s great!

Kozong3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

Always gives great customer service and punctual. Mariah is great at what she do. Quick and painless.

YaroLocal Guide · 42 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 weeks ago★★★★★

Tyda was absolutely amazing! Her technique made it so much less painful and she shared so many great pre and post care tips. She was nice and funny, kept me distracted from the pain lol. She worked so fast and didn’t leave any spots! By far my best waxing experience with anyone ever!

EdwardLocal Guide · 156 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 weeks ago★

It’s funny how when I’m on time I have to wait but if they are late ITS IM SORRY!

CassandraLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

April is a wonderful waxer! Her space is clean, she is very friendly and conversational. Would recommend her to everyone I know!

Felicite2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Porsoua was absolutely amazing!! She did a phenomenal job with my Brazilian. I highly recommend booking with her.

Photos

Customer reviews

4.9 ★★★★★ 1,660 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Heather Carrier2 reviewsTotal number of Google reviews Heather has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Loved my technician. She was very warm, welcoming and professional. I would recommend Jordan to my friends and family. She’s great!

  • Wax type: Soft wax
Response from the owner · a week ago

We're happy to hear Jordan's warm and professional service made your experience enjoyable. We look forward to seeing you again soon!

Kozong Lee3 reviewsTotal number of Google reviews Kozong has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Always gives great customer service and punctual. Mariah is great at what she do. Quick and painless.

Response from the owner · 2 years ago

Thank you for your kind words about Ana and our service. We're delighted to hear your waxing experience was both effective and comfortable!

Marina ParvanianLocal Guide · 20 reviewsTotal number of Google reviews Marina has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

It's not as painful as I thought it would be. Will be going back regularly

  • Wax type: Hard wax
Response from the owner · a week ago

We're happy to hear your experience was less painful than expected, Marina. Thank you for your feedback, and we look forward to your regular visits!

Yaro PCLocal Guide · 42 reviewsTotal number of Google reviews Yaro has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Tyda was absolutely amazing! Her technique made it so much less painful and she shared so many great pre and post care tips. She was nice and funny, kept me distracted from the pain lol. She worked so fast and didn’t leave any spots! By far my best waxing experience with anyone ever!

Response from the owner · a week ago

We're happy to hear Tyda's amazing technique and helpful tips made your waxing experience the best ever. We look forward to seeing you again soon!

Michelle Dunnell2 reviewsTotal number of Google reviews Michelle has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

She was awesome ! Gentle fast and very kind

  • Wax type: Soft wax
Response from the owner · 3 weeks ago

Hi Michelle Dunnell! Thank you sharing your feedback with us—it really helps to hear what you love and think we’re doing right. Can’t wait to see you in our center again soon!

Linda Abrahamian2 reviewsTotal number of Google reviews Linda has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Thanks! Great job!

Response from the owner · a year ago

Hi Linda! Thank you for leaving us a 5-star review! We hope to see you again soon! XOXO

Edward LewisLocal Guide · 156 reviewsTotal number of Google reviews Edward has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

It’s funny how when I’m on time I have to wait but if they are late ITS IM SORRY!

Response from the owner · Edited a week ago

We're sorry to hear about your experience with the wait times, Edward. Thank you for your feedback; we'll address this with our team to ensure a more consistent and timely experience for our guests.

Cassandra BlantonLocal Guide · 17 reviewsTotal number of Google reviews Cassandra has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

April is a wonderful waxer! Her space is clean, she is very friendly and conversational. Would recommend her to everyone I know!

Response from the owner · 9 months ago

Hi Cassandra, Thank you for your review! We're happy to hear April's friendly and clean service made your experience wonderful. We look forward to your next visit and appreciate your recommendation!

Felicite YingRios2 reviewsTotal number of Google reviews Felicite has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Porsoua was absolutely amazing!! She did a phenomenal job with my Brazilian. I highly recommend booking with her.

Response from the owner · a month ago

Hi Felicite! We’re thrilled to hear Porsoua's phenomenal service made your Brazilian experience amazing. Thank you for recommending her, and we look forward to seeing you again soon!

Debbie R. Smith2 reviewsTotal number of Google reviews Debbie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Waxing by its nature is a stressful & sometimes painful activity. But if you get so lucky to have a great an atmosphere and technician (Megan) the entire experience can good. My experience with Megan. Her technique, professionalism and comforting conversation made the experience not as so Arduous. I have already booked my next appointment, Thank you Megan.

  • Wax type: Soft wax
Response from the owner · 3 months ago

Hi Debbie! We really appreciate the time you took to give us your feedback. Its guests like you who help us grow and stay at the top of our waxing game!

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Business details