Analyzing 5,890,1035.9M ReviewsFor 16,26616.3K Experts

Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%83+20.1Value 14%99+14Replies to reviews 7%6+0.4Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE

European Wax Center

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #18Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 898 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 88% of hair removal services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 83% of hair removal services.A
83
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 99% of hair removal services.A
99
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 6% of hair removal services.F
6

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for lip hair removal

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.5
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.40
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 65/100.How Job match is calculatedBuilt only from reviews Google tagged “Lip hair removal”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#3 / 3

All 5 Google reviews tagged “Lip hair removal”

StephLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I’ve been seeing Renee for over a year and I enjoy our time together for my treatments. She does a great job. She always makes sure you’re looking fabulous when you leave. The facility is clean and team is great.

Eyebrow waxingLip hair removal
Alex7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★

Come here all the time, have a package plan and have never had any issue. Unfortunately today I didn’t have the best experience, came in for eyebrow and upper lip wax, my upper lip was burned twice. Pretty disappointed.

Eyebrow waxingLip hair removal
Faryn3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Kameisha is my wax specialist and she is the best. Her knowledge and compassion for her work is hands down the best of the best. I will never go anywhere else. When having to reschedule they offer visit with other specialists ummm nope no ma’am no ham no turkey Kameisha is the only one for me. She is the best and…

Brazilian waxingEyebrow hair removalLip hair removal
Faryn6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have been going to European Wax at the Town Center for little over a year now and they are the best. I have one wax professional that I see and that is Kamesha. She knows her business. She is the best hands down. The center is always clean and everyone there is very polite and knowledgeable. If you are a newbie…

Brazilian waxingEyebrow waxingLip hair removal
Jazslyn8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The St.johns town center spot is very clean and nice and smells good! They’re very professional .The receptionist ( I forgot her name) but she has braces she’s was very nice and talkative and explained the passes to me when I asked.. and Wax specialist Taylor is very very good at her job.. I love Taylor so much!!!…

Body waxingBrazilian waxingIntimate area hair waxing

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing64$48–$66
Waxing26$63–$76
Bikini waxing22—
Body waxing20—
Eyebrow waxing17—
Underarm hair removal14—
Leg hair removal13—
Men's waxing6—

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