Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts
Google reviewers rate the Jacksonville Beach location 4.9 out of 5 based on 898 reviews. Customers frequently praise the staff for professionalism, gentleness, and creating a comfortable environment during eyebrow, facial, and Brazilian waxing services. Recurring complaints involve scheduling issues, such as last-minute appointment changes or walk-in rejections, along with concerns about high pricing and inconsistent service quality that led to skin irritation or incomplete hair removal for some clients.
Data from Google, last updated October 28, 2026.
Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.
Bar = this company · dark tick = category median.
898 Google reviews we collected
Phrases our text analysis found in 736 written reviews
How often each topic comes up in the written reviews
We read 736 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.
“5 star customer service and professionalism, great after wax results, the receptionist was also great as well, I will definitely be returning !”
“I was very nervous for my first wax but she made me very comfortable and did an amazing job.”
“Just horrible experience with the most snobby attitude, as if I wasn’t clear in my communication”
“…comfortable specially since your in such a vulnerable positions but definitely recommend her any time 10/10…”
“Kaitlyn had me in and out quickly, I will defitnely be back!”
“She makes you feel so comfortable and explains the services the business provides with no pressure.”
“After taking a long break from EWC, I honestly didn’t think I’d come back—but I’m so glad I did!”
“pain is inevitable but with the right people to do the service it makes it bearable and definitely worth it!”
“Next day the redness had faded but there were darker spots of wax burn or a layer of skin ripped off, not sure.”
praise complaint · found by our text analysis, Google review wording unchanged.
Customers hired European Wax Center for 8 kinds of job. Pick one to see what they paid and said.
I had REESE as my waxer and she was absolutely amazing !!! 5 star customer service and professionalism, great after wax results, the receptionist was also great as well, I will definitely be returning !
Claudia is an expert in the aesthetics business and is very knowledgeable, professional and always happy!
Dakota was amazing. I was very nervous for my first wax but she made me very comfortable and did an amazing job. I signed up for the wax pass because of her!
First wax in many years. Reese was amazing, gentle and kind making sure I was comfortable the whole time, and answered any question I had about aftercare. Would highly recommend
The Best !!!! she’s so sweet very professional and great at what she does , she also makes you feel so comfortable specially since your in such a vulnerable positions but definitely recommend her any time 10/10
Kameisha has always been so accommodating and cool to talk to. Didn’t feel any uncomfortable situations. She’s really great and gentle. Will definitely recommend her.
| Job | Reviews | Category typical |
|---|---|---|
| Brazilian waxing | 64 | $48–$66 |
| Waxing | 26 | $63–$76 |
| Bikini waxing | 22 | — |
| Body waxing | 20 | — |
| Eyebrow waxing | 17 | — |
| Underarm hair removal | 14 | — |
| Leg hair removal | 13 | — |
| Men's waxing | 6 | — |
4.9 ★★★★★ 898 reviews on Google · rating breakdown
Reviews from Google, shown as published (original wording, unedited).
I had REESE as my waxer and she was absolutely amazing !!! 5 star customer service and professionalism, great after wax results, the receptionist was also great as well, I will definitely be returning !
Kameisha is a star. I’m always 100% satisfied when I strut out.
Dakota was great and the staff was so nice!
Claudia is an expert in the aesthetics business and is very knowledgeable, professional and always happy!
Dakota was amazing. I was very nervous for my first wax but she made me very comfortable and did an amazing job. I signed up for the wax pass because of her!
First wax in many years. Reese was amazing, gentle and kind making sure I was comfortable the whole time, and answered any question I had about aftercare. Would highly recommend
Had chin and upper lip waxed. Very quick as well as professional.
Dakota is fantastic!
The Best !!!! she’s so sweet very professional and great at what she does , she also makes you feel so comfortable specially since your in such a vulnerable positions but definitely recommend her any time 10/10
Kameisha has always been so accommodating and cool to talk to. Didn’t feel any uncomfortable situations. She’s really great and gentle. Will definitely recommend her.
Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts
