Analyzing 5,760,1035.8M ReviewsFor 15,83615.8K Experts

Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%83+20.1Value 14%99+14Replies to reviews 7%6+0.4Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE

European Wax Center

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #18Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 898 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 88% of hair removal services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 83% of hair removal services.A
83
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 99% of hair removal services.A
99
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 6% of hair removal services.F
6

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for underarm hair removal

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.14
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 89/100.How Job match is calculatedBuilt only from reviews Google tagged “Underarm hair removal”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#4 / 5

All 14 Google reviews tagged “Underarm hair removal”

Purple8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Love Renee…she’s fast and professional. I’ve tried a few other people and they’re great, but she’s my favorite. I always rebook to ensure I see her and will even change days/times from my preferred to make it work.

Body waxingBrazilian waxingLeg hair removal
Julie8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Renee is a great waxer! Always in a great mood. Runs on time.

Leg hair removalBikini waxingBrazilian waxing
LorettaLocal Guide · 47 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Kameisha is so personable and does her job very well. Makes me feel comfortable receiving personal services. She is the best!

Skin treatmentsUnderarm hair removal
KimberlyLocal Guide · 13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I enjoy going to the town center location because the staff is always cordial and pleasant. Maisha is excellent! She is patient and makes sure to get every little hair, even the stubborn ones

Brazilian waxingUnderarm hair removalService not listed
Laurian4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Renee is a great wax specialist. She's so friendly and I enjoy her.

Brazilian waxingLeg hair removalUnderarm hair removal
Shakarri7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I love Jazzlyn! It’s a therapy session EVERYTIME! She is so gentle, down to earth, & I’m so excited to see what life has for her even beyond being a bomb waxologist! 💕 Book with her!

Brazilian waxingUnderarm hair removal
alayna6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Claudia did great!

Arm hair removalBody waxingLeg hair removal
AlyLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Update 2023: Previous review wax specialist is no longer there (read below). My current favorites are Maisha and Taylor. These ladies are such warm personalities and make me feel safe and comfortable during this uncomfortable yet much needed appointment! They pay great attention to detail. Very gentle with their…

Brazilian waxingUnderarm hair removal
Showanna12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Taylor was great! My eyebrows were perfect and this was her first time doing my brows!

Eyebrow waxingUnderarm hair removal
Madigan5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

My wax specialist Keisha is absolutely amazing! So welcoming and sweet!

Brazilian waxingUnderarm hair removal
susan2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Kamisha was very good! Would recommend her

Arm hair removalLeg hair removalUnderarm hair removal
IreneLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I have been going here since they opened in November of 2021. Kameisha is the best! She’s fast and efficient. She has the best attitude, makes you feel comfortable and I love chatting with her at every appt. The salon doesn’t pressure you into other services and everyone is so welcoming.

Bikini waxingEyebrow waxingUnderarm hair removal
KateLocal Guide · 1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Kameisha is great! Quick, does a great job, and is so nice. I always look forward to my appointment and chatting with her!

Brazilian waxingLeg hair removalUnderarm hair removal
Becky4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Rating only, no written review.

Arm hair removalBrazilian waxingLeg hair removal

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing64$48–$66
Waxing26$63–$76
Bikini waxing22—
Body waxing20—
Eyebrow waxing17—
Underarm hair removal14—
Leg hair removal13—
Men's waxing6—

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