Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%88+48Reliability 24%83+20.1Value 14%99+14Replies to reviews 7%6+0.4Experts Score= 82Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.82SCORE

European Wax Center

Jacksonville Beach, FL · Grade ALetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #18Position by Experts Score among all companies we track in this category. of 20 hair removal services · 4.9★ from 898 Google reviews

Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: replies to reviews.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 88% of hair removal services.A
88
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 83% of hair removal services.A
83
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 100% of hair removal services.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 99% of hair removal services.A
99
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 6% of hair removal services.F
6

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.26
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).5.00
Usually paidThe price range customers picked most often for this job.—
Category typicalWhat the middle half of customers paid for this job across all companies in the category.$63–$76
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 93/100.How Job match is calculatedBuilt only from reviews Google tagged “Waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 7

All 26 Google reviews tagged “Waxing” · showing 20

Purple8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Love Renee…she’s fast and professional. I’ve tried a few other people and they’re great, but she’s my favorite. I always rebook to ensure I see her and will even change days/times from my preferred to make it work.

Body waxingBrazilian waxingLeg hair removal
Teri6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Kameisha is 10 stars amazing! She keeps my PCOS hair growth in control. I’m so glad the whole team is great.

Facial hair removalWaxing
Avian8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Book with Renee! She’s super friendly and knows what she’s doing. This location isn’t the most convenient for me, but I will drive to see Renee. The ones who work the desk are also great and always willing to help me book or reschedule appointments.

Waxing
Stephanie9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Love Mesha. Even though I hate the service completed, she does it swiftly and comedically.

Eyebrow hair removalWaxing
SarahLocal Guide · 53 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Taylor is AWESOME. The quickest and most thorough wax I’ve ever received, definitely my new go-to person. Although this location is closest to me, I used to make the drive to another location because I preferred their wax specialists, but I am so glad I gave this one another chance because I was sold on Taylor after the first two minutes. Book with her!

Waxing
KayLocal Guide · 60 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I've been using European Wax Center for years. I'm so happy they decided to add the Town Center location because it's convenient. The young ladies at the front desk are always friendly, efficient and make my experience an ease. They offer information regarding the wax packages but never make you feel pressured into…

Waxing
Delaney11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Go see Keisha. You won’t be disappointed with the results.

Waxing
Jessica5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Jazzlyn was so sweet and professional! Made me feel super comfortable during my Brazilian. First time using European wax and I will definitely be back!

Waxing
V13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

The front desk was amazing at this location I forgot the front desk girls name tho :( but this was my first time with the waxer Renne and also my first time leaving totally hair free on my underarms she went back and tweezed any remaining hairs with no pain! Usually after the wax and next day I’m still sensitive but…

Waxing
Suzannah8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

I switched to European Wax Center recently and had to reschedule my appointment. Jazzlyn is a great conversationalist and very thorough! I would recommend her to anyone needing waxing services!

Bikini waxingWaxing
De’Jah5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Ms. Keisha is the best waxer I’ve ever had, she is very detailed when it comes to my Brazilian wax. She ensure that you’re comfortable while receiving your wax and she keeps the conversation flowing and she makes me laugh. If you’re ever in need of services please book with her, you won’t be disappointed 😊

Bikini waxingBrazilian waxingWaxing
KimberlyLocal Guide · 29 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Taylor is a true professional. I am new to waxing and she explained the process and she made sure I was comfortable along the way. I also got my eyebrows tinted at my last appt and they look amazing. Book an appt with her you won't be disappointed!

Waxing
Mimi1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Keisha was outstanding! This was my first time with her and she was great! Made me feel comfortable as soon as I came in and even gave me some advice on a daily routine to help with upkeep to make waxing easier. She is such a people person and was incredibly kind. I will be booking with her every time now!

Waxing
KateLocal Guide · 1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Kameisha is great! Quick, does a great job, and is so nice. I always look forward to my appointment and chatting with her!

Brazilian waxingLeg hair removalUnderarm hair removal
Heather8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

This location is super professional. Every time I go, it’s always a quick and smooth process. Keisha is absolutely amazing. She’s fast, professional, and really makes the experience enjoyable. Her results speak for themselves, if you’re not going to her then you’re doing it wrong.

Waxing
Kelly8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I came here and saw Tayla from all of amazing reviews. I see why she is so highly rated! She made me feel completely comfortable from the start. I felt like I was having a normal conversation with a friend. 10/10 recommend her for waxing!!

Waxing
Taylor12 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Tayla is the best, always such a pleasant experience

Waxing
MindyLocal Guide · 21 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Tayla was amazing! She definitely has a unique approach that makes her a great wax specialist. So glad i came to her to get my waxing done. This is my first time at this particular location and she truly made me feel comfortable. I cant wait to see her again!

Waxing
Brianna4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

Love this place but ask for Tayla if you go she is the absolute best! Never had a bad experience.

Waxing
Jenny3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 years ago★★★★★

I have been getting waxed for a few years now, and Tayla is the BEST wax specialist I have been to! She is very professional and knowledgeable about the process and all products. Not only is Tayla wonderful, but the girls at the front desk are also so kind! I’ve only been to this location twice since it opened,…

Waxing+ Punctuality+ Cleanliness+ Quality

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Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing64$48–$66
Waxing26$63–$76
Bikini waxing22—
Body waxing20—
Eyebrow waxing17—
Underarm hair removal14—
Leg hair removal13—
Men's waxing6—

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