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European Wax Center

Waxing hair removal service · O'Fallon, IL · reviewed since 2021

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%82+19.9Value 14%83+11.7Replies to reviews 7%100+7.1Experts Score= 86Grade A: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.86SCORE
AGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#46 of 101 hair salonsPosition by Experts Score among all companies we track in this category. · better than 55%
4.9 ★★★★★ 1,148 Google reviews · 24 photos
95%five-star reviews
4.88★last 12 monthsAverage stars on reviews from the last 12 months only.
2.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
68%reviews answered by the owner
Oct 2026latest review

European Wax Center at a glance

Google reviewers rate European Wax Center in O'Fallon, IL, 4.9 out of 5 based on 1,148 reviews, with the owner responding to 68% of them. Customers frequently praise the staff for being professional, gentle, and efficient during waxing and eyebrow services, often noting that specialists explain the process clearly to ensure comfort. However, some lower-rated reviews cite issues with appointment changes, perceived rudeness, or unsatisfactory results, including instances of excessive pain or improper hair removal techniques.

  • Google rating: 4.9 out of 5 from 1,148 reviews (95% five-star).
  • Reviews on this page: 1,148 Google reviews (895 with written comments, 8 with photos).
  • Owner responses: the business replied to 68% of reviews.
  • Most recent review: October 26, 2026.
  • Service: Hair Salon serving O'Fallon, Illinois.

Data from Google, last updated October 26, 2026.

Score profile vs other hair salons

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: craft & service and momentum; weakest: reliability.

Satisfaction87Reliability82Craft & service100Value83Momentum100Replies to reviews100Satisfaction: 87 (median 88)Reliability: 82 (median 84)Craft & service: 100 (median 98)Value: 83 (median 97)Momentum: 100 (median 100)Replies to reviews: 100 (median 47)
European Wax CenterHair Salons median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center: 87/100 on this factor. Category median: 88.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center: 82/100 on this factor. Category median: 84.A
82
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center: 100/100 on this factor. Category median: 98.A
100
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center: 83/100 on this factor. Category median: 97.A
83
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center: 100/100 on this factor. Category median: 47.A
100

Bar = this company · dark tick = category median.

Star ratings

1,148 Google reviews we collected

  • 5 stars1,08995%
  • 4 stars202%
  • 3 stars71%
  • 2 stars61%
  • 1 star262%

Praise vs complaints

Phrases our text analysis found in 895 written reviews

  • Praise96097%
  • Complaints283%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude37638%
  • Quality & results24425%
  • Speed & response15516%
  • Would recommend13514%
  • Communication525%
  • Honesty & trust152%
  • Price & value111%

What customers talk about

We read 895 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “Receptionist was very kind, attentive and knowledgeable!”
    “I'm understandable upset, the young lady started making excuses about they can't make the waxers do anything, the app has problems and then hung up on me.”
  • “Her attention to detail and the care she puts into her work never go unnoticed!”
    “If I could give a negative star I would give -5 was the worst experience ever I’m from tx and go to a different waxing salon but unfortunately I’m he…”
  • “My experience was great- Kiya was amazing and efficient!”
    “…happened in the past, she confirmed the appointment was set and then delayed it 30min to make sure there was enough time for the waxer to get ready.…”
  • “She is definitely my monthly go-to, and I wouldn’t trade her for anyone!”
    “Stay away and maybe they'll learn how to earn your business.”
  • “She was excellent walked me through the entire process.”
  • “My skin feels so smooth, and the results honestly exceeded my expectations.”
    “When I arrived she lied and said the phone disconnected.”
  • “First timer and Nydia made my experience well worth it!”
    “…es over willingness to enforce policies, in this particular case, it cost you additional business.…”

People customers mention

  • Brazilian 35 reviews
  • Jessica 25 reviews
  • Malon 24 reviews
  • Shantae 18 reviews
  • Christina 18 reviews
  • Nydia 17 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired European Wax Center for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Shantavia3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

My experience was great- Kiya was amazing and efficient! Don’t forget to save and get your wax pass!!!!!!

Latisha7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 weeks ago★★★★★

Nydia is hands down my FAVORITE waxer! 💕 She is so gentle, patient, and professional. She always makes sure I’m comfortable and have the best experience every single time. Her attention to detail and the care she puts into her work never go unnoticed! I always leave feeling smooth, confident, and satisfied. She is…

Haley4 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 weeks ago★★★★★

1st time! Receptionist was very kind, attentive and knowledgeable! Shantae was my wax specialist, absolutely amazing and friendly! I was extremely nervous given I booked a full Brazilian! Shantae made the experience for me very calm and comfortable! Highly recommend Shantae! I left feeling great! I already booked my next wax with her!

KatieLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★

I wish I had been made aware that my water no longer works there. Does anyone know where Jessica went?

Melody8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a month ago★★★★★

Absolutely amazing service every time I walk in! Everyone is always extremely professional, personable and kind. If I had to recommend one specialist in particular - that would be Savannah!! She goes above and beyond to make sure her clients feel comfortable and smooth throughout the whole process. If you're looking…

Tautiana7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a month ago★★★★★

Great! I’ll be back for another one! She was excellent walked me through the entire process. We hit it off! She’s sweet❤️ thank you for my first wax Abbigail!

Photos

Customer reviews

4.9 ★★★★★ 1,148 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Shantavia Norwood3 reviewsTotal number of Google reviews Shantavia has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

My experience was great- Kiya was amazing and efficient! Don’t forget to save and get your wax pass!!!!!!

Response from the owner · 3 months ago

Hi Shantavia Norwood! Thank you sharing your feedback with us—it really helps to hear what you love and think we’re doing right. Can’t wait to see you in our center again soon!

Latisha Quinn7 reviewsTotal number of Google reviews Latisha has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Nydia is hands down my FAVORITE waxer! 💕 She is so gentle, patient, and professional. She always makes sure I’m comfortable and have the best experience every single time. Her attention to detail and the care she puts into her work never go unnoticed! I always leave feeling smooth, confident, and satisfied. She is definitely my monthly go-to, and I wouldn’t trade her for anyone! If you’re looking for someone who truly cares about her clients, Nydia is your girl! 10/10 HIGHLY RECOMMEND! 🥰✨

Response from the owner · 2 years ago

Hi Latisha We are so happy to have you as an EWC guest. It is always a pleasure having you at our center and we can’t wait to see you soon. Have a great day!

Haley Halterman4 reviewsTotal number of Google reviews Haley has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

1st time! Receptionist was very kind, attentive and knowledgeable! Shantae was my wax specialist, absolutely amazing and friendly! I was extremely nervous given I booked a full Brazilian! Shantae made the experience for me very calm and comfortable! Highly recommend Shantae! I left feeling great! I already booked my next wax with her!

Katie NicholsLocal Guide · 11 reviewsTotal number of Google reviews Katie has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I wish I had been made aware that my water no longer works there. Does anyone know where Jessica went?

Response from the owner · a month ago

Hi Katie. Thank you for taking the time to leave us feedback. We are sorry to hear about your unpleasant experience and that your preferred waxer is no longer with the company. We assure you that we value our associates and look to employ those who would like to have a long-term relationship, but it does take time to create the best team. We will pass your feedback along to management, Thank you.

Melody H8 reviewsTotal number of Google reviews Melody has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely amazing service every time I walk in! Everyone is always extremely professional, personable and kind. If I had to recommend one specialist in particular - that would be Savannah!! She goes above and beyond to make sure her clients feel comfortable and smooth throughout the whole process. If you're looking for a new wax specialist - she is one of the best! ❤️

Response from the owner · Edited a month ago

We're happy to hear Savannah's exceptional service and professionalism make your visits amazing. Thank you for recommending her, and we look forward to seeing you again soon!

Tautiana Rogers7 reviewsTotal number of Google reviews Tautiana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Great! I’ll be back for another one! She was excellent walked me through the entire process. We hit it off! She’s sweet❤️ thank you for my first wax Abbigail!

Response from the owner · a month ago

We're happy to hear Abbigail's excellent service made your first wax experience so positive. We look forward to seeing you again soon!

Sharon Valentine7 reviewsTotal number of Google reviews Sharon has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

KIYA was great, personable and efficient, thorough and professional. Could not ask for a better specialist. I am very pleased with this business and specialist.

Jason Grau6 reviewsTotal number of Google reviews Jason has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

She did great job!

Response from the owner · a month ago

Hi Jason! Thanks for reaching out to us. We’re delighted to hear you had a great experience at our center—and we look forward to providing you with many, many more. Stay gorgeous!

Emily Moore5 reviewsTotal number of Google reviews Emily has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I will always see Christina for my brows. She walks me through each step and makes my brows perfect every single time. Highly recommend her if you need a good brow wax.

Response from the owner · a month ago

Hi Emily! We're happy to hear Christina's thorough service and expertise make your brows perfect every time. Thank you for recommending her, and we look forward to seeing you again soon!

Robin LehewLocal Guide · 14 reviewsTotal number of Google reviews Robin has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Love this location! Ive been seeing Christina for awhile and she is the absolute best <3

Response from the owner · a month ago

Hi Robin! We're happy to hear you love our location and that Christina's service impresses you. We look forward to seeing you again soon!

European Wax Center on Google Maps →

Business details