Analyzing 6,573,0126.6M ReviewsFor 18,19818.2K Experts

Experts Reviews · Company report
European Wax Center logoHow the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE

European Wax Center

Troy, NY · Grade BLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20. · #29Position by Experts Score among all companies we track in this category. of 30 hair removal services · 4.8★ from 1,577 Google reviews

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Report card

Percentile vs other hair removal services (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center is better than 87% of hair removal services.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center is better than 81% of hair removal services.A
81
Craft & serviceCraft & service · 0% of the scoreGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center is better than 95% of hair removal services.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center is better than 9% of hair removal services.F
9
MomentumMomentum · 0% of the scorePenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center is better than 100% of hair removal services.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center is better than 90% of hair removal services.A
90

Reviews for your job

Customers hired European Wax Center for 8 kinds of job.

European Wax Center for bikini waxing

Clear ✕
Jobs reviewedHow many Google reviews are tagged with this job.59
★ on this jobAverage stars on the reviews where the customer tagged this exact job (Google’s “Services” field).4.93
Usually paidThe price range customers picked most often for this job.—
Rank for this jobPosition of this company in the Job match ranking for this job among the companies we track.Its Job match: 89/100.How Job match is calculatedBuilt only from reviews Google tagged “Bikini waxing”:Stars on this job 55%Number of such jobs 25%Overall Experts Score 20%Stars are pulled toward the category average when a company has few tagged jobs, so 3 perfect reviews don’t beat 80 great ones. 4.3★ scores 0, 5.0★ scores full. Volume is compared with the busiest company for this job.#1 / 5

All 59 Google reviews tagged “Bikini waxing” · showing 20

Shaquavia3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 4 months ago★★★★★

Jahvariah was amazing. She is so attentive, timely and makes the best suggestions for waxing aftercare. I will be booking with her for my next appt.

Bikini waxing
desiree8 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 months ago★★★★★

Alleysse she is the best waxer I had there thus Far go book with her you won’t be disappointed

Bikini waxing
MilaLocal Guide · 11 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 8 months ago★★★★★

I love this place staff are always friendly . Service with the specialist is phenomenal she’s informative talks me through what she’s doing every time I just love Liz

Bikini waxing
Sue5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 9 months ago★★★★★

Sammy is extremely thorough and professional and is my “go to” wax specialist !

Bikini waxingUnderarm hair removal
MegLocal Guide · 3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Highly recommend Bailey for services. She always makes me feel welcomed every time, is very knowledgeable and genuinely friendly and inviting. She is also very thorough and professional.

Bikini waxing
AmberLocal Guide · 17 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Taylor was great! Made for a pleasant experience doing an awkward thing (Brazilian) lol Antonia is great also. Megan was also good

Bikini waxingIntimate area hair waxingBrazilian waxing
Alexis1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a year ago★★★★★

Great experience with Aly very friendly and fast and knows what she’s doing

Bikini waxing
Maria9 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Jovanni was very thorough! I look forward to my next appointment with her!

Leg hair removalBikini waxingBrazilian waxing
ShireenLocal Guide · 43 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Bailey was beyond wonderful. What a complete joy. I didn’t even feel a tiny bit awkward since it was a full Brazilian. She rocks.

Bikini waxing
FoozhanLocal Guide · 14 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

I love this place. Staff are very friendly. Adriana is great in her job. I will go back definitely.

Arm hair removalBikini waxingWaxing
Teresa7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Aly is awesome. She is pleasant to talk to and very professional and does a great job. I highly recommend seeing her.

Bikini waxing
Morgan3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Tianna at Latham European Wax center is the absolute best! Been seeing her exclusively for my last year of waxes!

Bikini waxingBrazilian waxingIntimate area hair waxing
Shelby2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 2 years ago★★★★★

Tiana did an amazing job, she’s definitely the most detail oriented person I’ve seen at this location. Super gentle, made conversation to distract me from the pain and even tweezed at the end for my Brazilian which no one has before. I appreciated her showing me products after, which I purchased. Overall a great experience and will be seeing her again!

Bikini waxing
Nicole6 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 2 years ago★★★★★

Ali made me so comfortable and did a terrific job.

Bikini waxing
Ashley5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★

Gabrielle was super thorough and great to chat with! Thank you!

Bikini waxing
Theresa3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

This was my first time getting a bikini wax. And it was professional and easy. The girl who did it was great and made it a very pleasant experience.

Bikini waxing
Samantha7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Liz is the absolute best! From my first experience to now being a regular, she helps you feel comfortable. The girls at the front are also always so friendly every time I'm there! Absolutely love this location!

Bikini waxingBrazilian waxingIntimate area hair waxing
Taylor5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 3 years ago★★★★★

Wendy and Markavia were absolutely amazing!!

Bikini waxingBrazilian waxingEyebrow waxing
Family1 reviewTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Tianna is phenomenal, she made me feel comfortable and she was extremely thorough. I’ve been getting wax for a very long time, and I’ve never felt as comfortable and as well taken care of as I did when I was getting my Brazilian done with her. I’m never a make an appt type of person. But I definitely set myself up…

Back hair removalBikini waxingBody waxing
Esther7 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 3 years ago★★★★★

Sara was great!i had brazilian, she Gave me many tips for my wax and made me very comfortable

Bikini waxing

Show more bikini waxing reviews (39 more) →

Price

Not enough reviews with a price yet.

Price verdictsGoogle asks reviewers whether the price was great, reasonable or overpriced; these are their answers.

Great price 0%Reasonable 0%Overpriced 0%Not sure 0%

Jobs customers hired them for

JobReviewsCategory typical
Brazilian waxing91$48–$66
Bikini waxing59—
Eyebrow waxing42—
Body waxing37—
Waxing33$63–$76
Leg hair removal21—
Underarm hair removal19—
Intimate area hair waxing12—

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