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European Wax Center

Waxing hair removal service · Troy, NY · reviewed since 2015

How the Experts Score is calculatedEach factor is scored 0–100 on absolute terms (standing in the category can only raise it), then weighted; problems flagged in review highlights or a recent slide in ratings are subtracted:Satisfaction 55%87+47.5Reliability 24%81+19.6Value 14%9+1.3Replies to reviews 7%90+6.4Craft & service penalty95−0.5Experts Score= 74Grade B: A = 80+, B = 60–79, C = 40–59, D = 20–39. Needs 10+ reviews.74SCORE
BGradeLetter from the Experts Score: A = 80+, B = 60–79, C = 40–59, D = 20–39, F = under 20.
#29 of 30 hair removal servicesPosition by Experts Score among all companies we track in this category. · better than 3%
4.8 ★★★★★ 1,577 Google reviews · 24 photos
93%five-star reviews
4.89★last 12 monthsAverage stars on reviews from the last 12 months only.
2.7%1–2★ in 2 yearsShare of 1–2★ reviews in the last 24 months — or the 20 newest reviews when the company had fewer than 20 in that time.
63%reviews answered by the owner
Oct 2026latest review

European Wax Center at a glance

Google reviewers rate European Wax Center in Troy, NY, 4.8 out of 5 based on 1577 reviews, with the owner responding to 63% of them. Customers frequently praise the staff for being friendly, professional, and efficient, noting that the environment is clean and the service helps them feel comfortable during Brazilian, bikini, and eyebrow waxing appointments. However, some lower-rated reviews criticize the results for leaving hair behind or creating uneven shapes, while others mention dissatisfaction with the policy of charging a fee for late cancellations.

  • Google rating: 4.8 out of 5 from 1,577 reviews (93% five-star).
  • Reviews on this page: 1,577 Google reviews (1,241 with written comments, 6 with photos).
  • Owner responses: the business replied to 63% of reviews.
  • Most recent review: October 25, 2026.
  • Service: Hair Removal Service serving Troy, New York.

Data from Google, last updated October 29, 2026.

Score profile vs other hair removal services

Score per factor (100 = best)Each factor is scored 0–100 on absolute terms (star average, share of 1–2★ reviews, price verdicts…); standing within the category can only raise it, never lower it.. Strongest: momentum and craft & service; weakest: value.

Satisfaction87Reliability81Craft & service95Value9Momentum100Replies to reviews90Satisfaction: 87 (median 94)Reliability: 81 (median 91)Craft & service: 95 (median 99)Value: 9 (median 100)Momentum: 100 (median 100)Replies to reviews: 90 (median 80)
European Wax CenterHair Removal Services median0 = centre, 100 = best
SatisfactionSatisfaction · 54% of the scoreRecency-weighted star average (2-year half-life), shrunk toward the category mean by review volume; the company’s own lifetime average as the prior; absolute: 4.0★ = 0, 5★ = 100.European Wax Center: 87/100 on this factor. Category median: 94.A
87
ReliabilityReliability · 24% of the scoreHow rarely jobs go badly: share of 1–2★ reviews — 60% the last 24 months (or the 20 newest if fewer), 40% all-time; 0% = 100, 15%+ = 0; the category percentile can only raise it.European Wax Center: 81/100 on this factor. Category median: 91.A
81
Craft & serviceCraft & service · penalty only, up to −10 pointsGoogle review highlights: Quality, Professionalism, Responsiveness, Punctuality — how rarely reviewers flag them as a negative, per review since highlights began; 0% = 100, 5%+ = 0. Subtracted from the score (up to −10), never averaged in — clean highlights are the norm, not a bonus.European Wax Center: 95/100 on this factor. Category median: 99.A
95
ValueValue · 14% of the scoreCustomers’ own price verdicts (Great / Reasonable vs Overpriced) and Value highlights; 65% absolute (all “reasonable” ≈ 80, “great” = 100), the category percentile can only raise it.European Wax Center: 9/100 on this factor. Category median: 100.F
9
MomentumMomentum · penalty only, up to −10 pointsPenalises only a real slide: last-12-month average below lifetime (−0.5★ = 0). Still 4.8★+ over the last year, or steady/improving = 100. Subtracted from the score (up to −10), never averaged in.European Wax Center: 100/100 on this factor. Category median: 100.A
100
Replies to reviewsReplies to reviews · 7% of the scoreHow often the owner publicly replies to reviews under 5★ (1–4★). Needs 3+ such reviews, otherwise not counted; 65% absolute (80%+ replied = 100), the category percentile can only raise it.European Wax Center: 90/100 on this factor. Category median: 80.A
90

Bar = this company · dark tick = category median.

Star ratings

1,577 Google reviews we collected

  • 5 stars1,46793%
  • 4 stars392%
  • 3 stars252%
  • 2 stars141%
  • 1 star322%

Praise vs complaints

Phrases our text analysis found in 1,241 written reviews

  • Praise1,39098%
  • Complaints352%

Topic share

How often each topic comes up in the written reviews

  • Staff & attitude54939%
  • Quality & results36826%
  • Speed & response21615%
  • Would recommend18713%
  • Communication665%
  • Price & value232%
  • Honesty & trust161%

What customers talk about

We read 1,241 written reviews and marked every phrase about these topics. The same colors are highlighted in the reviews.

  • “It was my first time with her and she was very kind and personable!”
    “She took her next client not caring how I felt or how she left a lot of hair on my Brazilian directing me to speak to the manager for another provider…”
  • “I recently had an appointment with Yanee at EWC and she did a fantastic job!”
    “The waxer was not thorough, and once I got home I noticed a significant amount of hair had been left behind.”
  • “Shoutout to Dana - good wax, quick, efficient, and a good conversationalist to keep me distracted!”
  • “I highly recommend her to anyone looking for an excellent waxing experience.”
    “I would strongly recommend going elsewhere if you value your eyebrows and your money.”
  • “She was very easy to talk to and made me comfortable the whole time!”
  • “I’m a guy and this was my first time doing something like this but it was worth it.”
    “…girl but when I got home I had had wax still in my Brazilian I had to rip off myself no one who checked me out asked how it went I tipped her well ove…”
  • “You can tell she genuinely cares about her clients and takes pride in what she does.”

People customers mention

  • Brazilian 60 reviews
  • Latham 44 reviews
  • Bailey 41 reviews
  • Var 19 reviews
  • Tianna 18 reviews
  • Saydi 16 reviews

praise complaint · found by our text analysis, Google review wording unchanged.

Reviews for your job

Customers hired European Wax Center for 8 kinds of job. Pick one to see what they paid and said.

Recent reviews

Pamela13 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · 4 days ago★★★★★

I recently had an appointment with Yanee at EWC and she did a fantastic job! It was my first time with her and she was very kind and personable! I will definitely go back to her again!

Esther3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited 5 days ago★★★★★

I had an amazing waxing experience! My aesthetician was professional, friendly, and made me feel comfortable throughout the entire appointment. She was gentle, attentive to detail, and took her time to ensure everything was done perfectly. The service was clean, relaxing, and exceeded my expectations. I truly…

Dani3 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Shoutout to Dana - good wax, quick, efficient, and a good conversationalist to keep me distracted!

Lizzy2 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Saydi is efficient, professional, knowledgable, but most importantly she’s hospitable and amicable. I always make it a point to book with Saydi

jhana5 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · Edited a week ago★★★★★

I absolutely love Yanee! She is professional, proficient, and truly amazing at what she does. She makes the entire Brazilian waxing experience comfortable and worthwhile. Her attention to detail, expertise, and welcoming personality make all the difference. I highly recommend her to anyone looking for an exceptional waxing experience!

PurneshLocal Guide · 20 reviewsTotal number of Google reviews this person has written across all businesses on Google Maps (not just this one). More reviews usually means a more experienced, trustworthy reviewer. · a week ago★★★★★

Absolutely AMAZING experience! I had a wax with Yanee, and she was incredible from start to finish. She was professional, gentle, welcoming, and made me feel completely comfortable throughout the entire appointment. You can tell she genuinely cares about her clients and takes pride in what she does. The results…

Photos

Customer reviews

4.8 ★★★★★ 1,577 reviews on Google · rating breakdown

Reviews from Google, shown as published (original wording, unedited).

Jobs customers hired them for — from Google's service tags and the review text
Team members customers mention
Filter by topic — each topic is highlighted in the reviews in the same color
Dee Moore5 reviewsTotal number of Google reviews Dee has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Aly was awesome we talked and laugh and made it less tense

  • Wax type: Soft wax
Response from the owner · 5 months ago

Hi Dee, we're happy to hear Tasha's awesome service and engaging conversation made your experience less tense. We look forward to your next visit!

Pamela Hutton13 reviewsTotal number of Google reviews Pamela has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I recently had an appointment with Yanee at EWC and she did a fantastic job! It was my first time with her and she was very kind and personable! I will definitely go back to her again!

Response from the owner · 3 days ago

Hi Pamela! We're happy to hear Yanee's kind and personable service made your first appointment fantastic. We look forward to seeing you again soon!

Esther Devil3 reviewsTotal number of Google reviews Esther has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I had an amazing waxing experience! My aesthetician was professional, friendly, and made me feel comfortable throughout the entire appointment. She was gentle, attentive to detail, and took her time to ensure everything was done perfectly. The service was clean, relaxing, and exceeded my expectations. I truly appreciated her care and professionalism, and I left feeling smooth, confident, and satisfied with my results. I highly recommend her to anyone looking for an excellent waxing experience. I will definitely be coming back! 💕

Response from the owner · Edited 7 hours ago

We're happy to hear your aesthetician's professional and attentive service exceeded your expectations and made you feel smooth and confident. We look forward to seeing you again soon!

Darlene Sheffer5 reviewsTotal number of Google reviews Darlene has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Friendly professional service!!

Response from the owner · a year ago

Hi Darlene! Thanks for reaching out to us. We’re delighted to hear you had a great experience at our center—and we look forward to providing you with many, many more. Stay gorgeous!

Dani Kingsley3 reviewsTotal number of Google reviews Dani has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Shoutout to Dana - good wax, quick, efficient, and a good conversationalist to keep me distracted!

Lizzy2 reviewsTotal number of Google reviews Lizzy has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Saydi is efficient, professional, knowledgable, but most importantly she’s hospitable and amicable. I always make it a point to book with Saydi

Response from the owner · a week ago

We're happy to hear Saydi's efficient and hospitable service makes your visits enjoyable. We look forward to seeing you again soon!

jhana davis5 reviewsTotal number of Google reviews jhana has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

I absolutely love Yanee! She is professional, proficient, and truly amazing at what she does. She makes the entire Brazilian waxing experience comfortable and worthwhile. Her attention to detail, expertise, and welcoming personality make all the difference. I highly recommend her to anyone looking for an exceptional waxing experience!

Response from the owner · Edited a week ago

We're happy to hear Yanee's professional and proficient service made your Brazilian waxing experience comfortable and worthwhile. We look forward to seeing you again soon!

Purnesh ChunilallLocal Guide · 20 reviewsTotal number of Google reviews Purnesh has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Absolutely AMAZING experience! I had a wax with Yanee, and she was incredible from start to finish. She was professional, gentle, welcoming, and made me feel completely comfortable throughout the entire appointment. You can tell she genuinely cares about her clients and takes pride in what she does. The results were PERFECT! She paid attention to every detail, took her time, and made sure everything was done properly. Honestly, she deserves to be recognized because she is THAT good at what she does. If you’re looking for someone who knows what they’re doing and will make you feel comfortable while giving you amazing results, BOOK WITH HER! ✨

Anila Xhavo1 reviewTotal number of Google reviews Anila has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Allyse at the Latham location is the best. I have been doing these services for many many years with different providers. She is the top one, the best

Response from the owner · a week ago

Hi Anila! We really appreciate the time you took to give us your feedback. Its guests like you who help us grow and stay at the top of our waxing game!

Allison Serafini7 reviewsTotal number of Google reviews Allison has written across all businesses on Google Maps, not just this one.
Review from Google · view on Google
★★★★★

Bri is the best! She knows what she’s doing and is very personable. She always makes me feel comfortable and I leave in a good mood.

Response from the owner · a week ago

Hi Allison! We really appreciate the time you took to give us your feedback. Its guests like you who help us grow and stay at the top of our waxing game!

European Wax Center on Google Maps →

Business details